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SUNSET® Rocks 2020

SUNSET® Rocks 2020 © SUNSET®
© SUNSET®

 

There’s one party each year at Fresh Summit that creates the buzz. This year, everyone attending PMA’s Fresh Summit can join the SUNSET® Rocks 2020 virtual event. But you have to act quickly—to attend the party, you must be registered for Fresh Summit and RSVP to the party by 5 p.m. Eastern time on Monday, October 12!

After you register for Fresh Summit, you’ll be able to RSVP to the party. Once you RSVP, we will approve and send you confirmation to access the SUNSET® Rocks 2020 party—the hottest ticket of the year!

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PMA Fresh Summit runs October 14-16 in Florida

Fresh Summit becomes the center of the produce and floral marketing universe every October. It’s where contacts are formed, trends are revealed, ideas are exchanged and careers are made.

More than 20,000 attendees and 1,000+ exhibitors from over 60 countries are expected at the biggest ever PMA Fresh Summit Convention and Expo, being held October 14-16 in Florida.

Once again, this seminal event offers the opportunity to meet with experts, leaders and decision makers from every link of the fresh produce and floral supply chains, as well as to discover how today’s bright ideas are poised to reshape tomorrow’s produce and floral landscape.

The Orange County Convention Center, in Orlando, will be the venue for the 2016 Fresh Summit Convention & Expo, which the organisers, the Produce Marketing Association, describe as “the most important event of the year for the fresh industry.”

“Fresh Summit has everyone you want to see all in one place. It is the place to make connections, build relationships, see new trends and innovations, and grow your business,” a PMA spokesperson said.

Attendees can personalise their Fresh Summit experience by connecting to one or more of the following communities most closely matching their business interests: Global Connections, Science & Technology, Industry Talent, Issues Leadership, and Floral.

“Once a year our industry reunites in an atmosphere perfect for catching up with our business relationships and developing the proper connections to help this industry grow,” said Scot Olson, who is Grocery Outlet Director of Produce & Floral and also the PMA Fresh Summit Committee chairman.

“Exhibiting is a notable option to take advantage of during an event as widely known as PMA’s Fresh Summit,” said Kevin Steiner, who is director of Business Development of Sage Fruit Company as well as the PMA exhibitor advisory committee chairman. “Exhibitors can have their products and services seen by potential customers and business partners, but ultimately it serves an empowering opportunity to meet with those prospects face-to-face and build those long-lasting relationships.”

Fresh Summit participants will connect with professionals throughout the global supply chain and learn what’s driving today’s produce industry from thought leaders around the world.
Attendees can identify new product innovations, gain new marketing/merchandising ideas that will appeal to today’s consumers and discover solutions that address today’s business challenges.

And this year, the Women’s Fresh Perspectives Leadership Breakfast will be offering an unparalleled opportunity for women and men in produce to learn and network together.

The Center for Growing Talent by PMA will continue its 10th anniversary celebration at Fresh Summit. It’s “attract, develop and retain” mission will be on full display at Fresh Summit, for example in addition to the WFP Leadership Breakfast, the Center for Growing Talent will host Pack Family Career Pathways to expose leading university students to career opportunities in the fresh produce and floral industry.

The Center for Growing Talent by PMA will also host a networking reception for young professionals, one face-to-face component of our year-round activities for young professionals. The Center for Growing Talent by PMA’s fundraising 5K Race for Talent is always a fun event, for individuals or teams; Attendees will want to register early for this too, because it tends to sell out.

“Fresh Summit becomes the center of the produce and floral marketing universe every October. It’s where contacts are formed, trends are revealed, ideas are exchanged and careers are made.

“Don’t miss the future of fresh,” the PMA said.

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PMA Fresh Summit to run October 14-16 in Florida

More than 18,500 attendees and 1,000+ exhibitors from over 60 countries are expected at this year’s PMA Fresh Summit, being held October 14-16 in Florida.

More than 18,500 attendees and 1,000+ exhibitors from over 60 countries are expected at this year’s PMA Fresh Summit, being held October 14-16 in Florida.

Once again, this seminal event offers the opportunity to meet with experts, leaders and decision makers from every link of the fresh produce supply chain, as well as to discover how today’s bright ideas are poised to reshape tomorrow’s produce and floral landscape.

The Orange County Convention Center, in Orlando, will be the venue for the 2016 Fresh Summit Convention & Expo, which the organisers, the Produce Marketing Association, describe as “the most important event of the year for the fresh industry.”

Attendees can personalise their Fresh Summit experience by connecting to one or more of the following communities most closely matching their business interests: Global Connections, Science & Technology, Industry Talent, Issues Leadership, and Floral.

“Fresh Summit becomes the center of the produce and floral marketing universe every October. It’s where contacts are formed, trends are revealed, ideas are exchanged and careers are made.

“Don’t miss the future of fresh,” the PMA said.

For more information see: http://www.pma.com/events/freshsummit

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Fresh Summit full of fresh ideas, opportunities

Being held Friday October 23 to Sunday October 25 in Atlanta, the Fresh Summit Convention & Expo are expected to attract 18,000 attendees and 1000+ exhibitors from over 60 countries.

What are the major trends driving the ‘Fresh Revolution’ in produce marketing and how can fresh opportunities for growth be created? These are among the topics to be discussed in the State of the Industry address by the Produce Marketing Association’s CEO Bryan Silbermann and president Cathy Burns on the first day of this year’s Fresh Summit. Being held Friday October 23 to Sunday October 25 in Atlanta, the Fresh Summit Convention & Expo are expected to attract 18,000 attendees and 1000+ exhibitors from over 60 countries. The rich programme includes a general session on Saturday by evangelist, author and speaker Guy Kawasaki on ‘The Art of Innovation’, while on Sunday, Tomorrow founder and CEO Mike Walsh will help businesses anticipate the future with his address ‘Global By Design’.

Featuring industry leading speakers, a wide range of workshops are scheduled for Friday and grouped under the umbrellas of Global Connections, Science and Technology, Issues Leadership, Industry Talent, and Floral. Topics to be covered include the intersection of global trade and maritime shipping, what Big Data will mean for produce operations, how to leverage data to promote food safety, an overview of key trade agreements under negotiation, and how to build a multigenerational roster of top talent.

Fostering networking and knowledge-sharing, Fresh Summit also boasts a wide range of other events and activities, including a retail tour visiting Costco Wholesale, DeKalb, Kroger and Sevananda; a sensory experience contest which will showcase innovative, kid-friendly recipes from Fresh Summit exhibitors; and awards including for excellence in packaging. Destined to be magnets for visitors this year are the Fresh Ideas Showcase, displaying the ‘coolest of the cool’ in new products, and the On the Go showcase for products and services making it easier to eat healthily while on the go.

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Fresh ideas for this year’s PMA Fresh Summit

Being held October 23-25 at the Georgia World Congress Center in Atlanta, Georgia, the Fresh Summit Convention & Expo are expected to attract 18,000 attendees and 1000+ exhibitors from over 60 countries.

A showcase displaying products and services making it easier to eat healthy while out and about is one of the new features for this year’s PMA Fresh Summit.

Being held October 23-25 at the Georgia World Congress Center in Atlanta, Georgia, the Fresh Summit Convention & Expo are expected to attract 18,000 attendees and 1000+ exhibitors from over 60 countries.

This year the highly popular New Products Showcase has been renamed the Fresh Ideas Showcase. Organisers say this series of display cases will be a magnet for attendees wanting to discover the ‘coolest of the cool’ at Fresh Summit before setting out to tour the vast show floor. Such showcases have been ranked the most effective promotional tactic for driving attendees to exhibits, they say.

The new “On the Go” showcase will join the tried-and-true display cases which can hold any variety of new product or service, as well as the Just 4 Kids showcase.

Participants in the Fresh Ideas Showcase will be automatically entered in the new Best Product Promo category of Fresh Summit’s best of show contest. Judges will assess them on their online product listing in the exhibitor directory (pre-show evaluation), on-site display case, and promotion of the product in their booth. The winner will receive a shelf in the 2016 Fresh Ideas Showcase and a half-page digital ad in the winter issue of the PMA’s magazine ‘fresh’.

Find out more about Fresh Summit here.