Surinver, an Alicante-based agricultural cooperative dedicated to the production and distribution of fruits and vegetables, is focused on increasing organic production this campaign, while also investing in the expansion of a factory for its convenience range and a new line of pumpkin production. The cooperative has over 400 members, 300 hectares of greenhouses and 1,600 total hectares of production of different vegetables, citrus and conventional and organic fruits. Surinver also has a range of conventional and organic convenience products, with some dedicated to the food service channel. Surinver’s organic assortment is registering very positive results, with an increase of 31% in turnover compared to last year. “For us, it is essential to guarantee the highest quality in the products we supply, as well as the best care in the field. For this, we have a quality system that guarantees products from the selection of the seed to the delivery of the product, passing through strict controls to ensure maximum quality and the efficient use of resources,” said Mª Dolores López Ruiz, of the department of marketing. Surinver’s facilities are located on an area of land of 103,000 m2, with an efficient air-conditioning system to reduce greenhouse gas emissions.
Fresh organic produce is on the rise for the number-one Polish retailer
The Polish retail market is in constant transformation to adjust to the shifting requirements of customers. Poland’s shoppers demand fresh and good quality produce on store shelves 24 hours a day, making well-organised logistics and fast transport crucial. POLOmarket is the largest retail network solely reliant on Polish financing. Established in the Kujawy region, POLOmarket has grown to comprise approximately 400 retail locations in small and medium-size towns as well as in larger conurbations throughout the country. It serves around 9 million shoppers every month. “We are the fastest in delivering fresh produce in Poland. Our chain sells goods worth €823 million per year,” said Dawid Mizera, category manager. “However, the crucial asset of our chain is our well-organised logistics, particularly for transporting fresh fruits and vegetables.”
Fresh organic produce is a growing trend
“For now, sales of organic products are rising slowly, but the trend is stable and its share of fresh produce has increased in the last two years,” said Mizera. The buzzword most frequently used in POLOmarket’s marketing is ‘Polish shop’ to highlight how the stores’ fresh produce comes from local Polish farmers. POLOmarket has also invested in environmental protection by withdrawing foil bags and replacing them with paper bags. As Mizera underlines, Polish customers are now more open to purchasing fresh organic bananas, tomatoes, cabbages or cucumbers in every POLOmarket store. “Now we intend to add our own brand of organic fruits, vegetables, juices and nectars ‘Zaczarowany Ogród’ (Enchanted Garden), with which we will offer more organic fresh produce in addition to our conventional products,” said Mizera.