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23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

Consumers worldwide are changing their purchasing habits and the sustainable food revolution appears to have taken off. These are the findings of the Wave X-Remix Culture report, carried out by the IPG Mediabrands Group, which surveyed 56,398 consumers from 81 countries on their consumption habits. The report also predicts that in the next three years, 23% of buyers will increase their consumption of sustainable vegetable products and 13% will increase purchases of non-fresh sustainably produced items. 

The organic market is no longer a niche. Consumers are placing greater value in socio-environmental issues, such as the use of plastics, buying local produce, or greater regulations on industrial processes. The report also highlights that consumers are uncertain of the consequences of GM foods and artificial ingredients, and are concerned about the increase in allergies, intolerances and digestive difficulties. Healthy eating concerns have driven continued growth in sales of sustainable and organic products (+8.4 pp since 2013), while lowering consumption of artificial additives and red meat (-35% in the last year).

The new consumer is looking for brands that identify with their values ​​(61% of respondents said that brands have an important social role). The new consumer is less credulous and more distrustful and critical of the information he or she receives. The new consumer does not believe all of the messages transmitted by brands and companies.

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Spain’s avocado farmers advised to choose organic

EU avocado prices to lower over the long-term

Following Spain’s avocado boom, the sector is experiencing issues which were previously encountered with other products, such as persimmon, pomegranate, and almond. The fruit’s profitability has led to a shortage of seedlings and rocketing prices. Sudden growth can be followed by saturation and price slumps. This is why agronomist with the Ministry of Agriculture, Tomás Faulí, advised producers at a recent event in Valencia to develop organic avocado to clearly differentiate the market. 

The main pests are the crystalline mite and soil fungi, such as Rosellinia and Phitóphtora, but both can be controlled with organic methods, without having to resort to chemical pesticides. This mite is less harmful than those that affect citrus and some vegetables, and can be kept at bay by favouring natural populations of phytoseids (their enemies).

 

Source: Las Provincias