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Food firms join forces with retailers in China to set up Fresh Assemble

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Walmart and JD.com have joined forces with seven major food suppliers in China to expand Walmart’s home delivery service in the country with the addition of 100 new products. The venture is called Fresh Assemble and will feature contributions from Goodfarmer, Tyson, Sunner, Blue Snow, Jinlongyu, Dole and Yili, Customers living within three kilometres of Walmart retail outlets across China can choose from 450 different items to order products for home delivery via the JD Daojia platform.

Walmart is also working with the Dada delivery service to ensure food safety and ecological practices. The home delivery market in China is growing quickly and Walmart and JD.com are seeking to be main players in the lucrative field.