Francescon’s melon calendar runs from February to October, starting with its Senegalese production. “From the end of February to the end of April we will market our netted Cantaloupe melons that we produce in Senegal for a total of 170 containers. They are always accompanied in Senegal by volumes of Perla Nera, our seedless watermelon of the Fashion variety. In May, we will start our production in Sicily with netted melon and Perla Nera watermelon. Then, from June to the end of September, the Po Valley takes over, with a further 1,000 hectares of melon. Cantaloupe production remains stable, while smooth melon and Perla Nera watermelon will see 30% and 20% increases in volumes respectively,” said export manager Margherita Avigni. During this season, Francescon will repeat its mass communication campaign to promote its products’ consistent quality. Most of the firm’s supply is for the Italian market (65%), with the remainder exported mainly to Germany, Austria and Switzerland.
Founded in 1968 in Rodigo (Mantua), Francescon is a specialist in open-field production of melons and watermelons in the Mantua area, in Sicily (near Agrigento), and in Senegal. Production exceeds 30 million units per year.