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Spain exporting more fruit, less tomatoes and lettuce

Spanish exports of fruit and vegetables were up 3.6% in volume and 3.4% in value this January compared to the last one, with a volume of 1.28 million tons and value of €1.14 million.

Spain’s orange exports lift 23% this January compared to the first month of 2014

fepex export jan figs.png
Spanish exports of fruit and vegetables were up 3.6% in volume and 3.4% in value this January compared to the last one, with a volume of 1.28 million tons and value of €1.14 million. But for vegetables alone, Spain’s exports were actually down 2% in both volume and value – to 620,219 tons and €619.4 million respectively – due to a fall in trade in the country’s main two vegetable exports: tomatoes and lettuce.

Fepex, the Spanish federation of associations of producers and exporters of fruit, vegetables, flowers and live plants, said it was concerned that both the value and volume had dropped for vegetables, “because it affects crops such as tomato and lettuce which are of major social and economic importance for the sector in Spain.”

Using Spanish government figures, Fepex estimates tomato exports were down 12.7% in volume and 6.6% in value to 136,072 tons and €152 million respectively, while lettuce was down 9.4% in volume and 2.6% in value, to 93,906 tons and €87.8 million. And while cucumber was up 11% to 98,257 tons, it was down 26% in value.

Spanish fruit exports

Fepex also reported the following export figures for this January:

  • Mandarin up 3.5% to 272 676 tons
  • Orange up 23% to 243,242 tons
  • Lemon up 12% 61,218 tons
  • Persimmon up 10% to 16,542 tons
  • Strawberry up 24% more to 8,827 tons
  • Avocado up 30% to 8,028 tons

Read Fepex press release (in Spanish)

 

 

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How to be a must-see at Fruit Attraction

Organisers of this year’s Fruit Attraction fair in Madrid aim to attract 1,000 companies and 46,000 professionals from 90 countries.

Ten tips for success at the 2015 event from Fruit Attraction managing director Raúl Calleja

Organisers of this year’s Fruit Attraction aim to attract 1,000 companies and 46,000 professionals from 90 countries.
At a recent workshop organised by the 5 al Día organisation, Fruit Attraction managing director Raúl Calleja shared his advice on how to maximise success from this annual event in Madrid.
“You’re not buying square metres but the interest of thousands of clients. It’s a commercial tool for starting business relationships with operators worldwide and increasingly the market international buyers use to select products,” Calleja stressed.

Here are his tips:

1. Organise your participation together with the FA15 organisers
Find out what tools they can put at your disposal and let them share their experience to develop your strategy.

2. Stand out from the crowd
Create a message to communicate that is specific to Fruit Attraction 2015 and that will capture the attention of your targets.

3 Ensure this message appears in all you do to promote your participation
It should take centre stage in your stand image, corporate identity, pre-show, invitations, ads in the trade press. the goal is to make yourself a must-see at FA15! Get people talking about your company and products before the event – create expectations and interest.

4. Pre-show calls to action & organisation
Create an enticing invitation for your desired visitors telling them where you’ll be and why to see you. It’s not enough to just say “Visit us”.
The goal is to generate traffic to your stand with pre-show marketing and promotion. Consider sharing promotion costs with other companies. Organise social media, web banners, newsletters and so on.

5 Make use of the Fruit Attraction programme for international guests
You may be able to invite someone with their costs paid.

6 Harness the tools for exhibitors in the Trade Meeting Point

7 Get your stand design right
Research shows that when someone enters a stand area, with their eyes they look around left to right but physically they usually move from right to left. Keep this in mind and orientate your stand accordingly.

8 Prepare your team for the stand.

Your stand is a point of reception so your representatives should always be identified in some way so visitors know who to speak to. Your stand should also be a centre of organisation that helps optimise your time.

9 Make your stand design the most functional possible

Remember, it’s your headquarters while you’re there.

10 Take advantage of all the promotional tools that FA15 puts at your disposal

Follow updates:
Twitter: @fruitattraction
Facebook: /fruitattraction
Fruit Attraction web: www.ifema.es/fruitattraction_06/

See Calleja’s original presentation in Spanish via the link here.

 

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Opening new Asian markets a priority for Spanish exporters

Entering new markets in China and other Asian countries such as Thailand, Taiwan, Vietnam and South Korea a priorities for Spanish fresh produce exporters.

China and other Asian countries such as Thailand, Taiwan, Vietnam and South Korea are priorities for negotiations to open up new markets, says Spain’s exporter federation Fepex.

But at a meeting of its Working Group on Fruit and Vegetables in Madrid this week – to discuss an Internationalization plan – product-country specific protocols with contain very strict phytosanitary requirements were identified as the main barrier faced by fruit and vegetable producers and exporters.

Meanwhile, attendees were informed that that a proposed protocol with China for the export of peaches and plums from Spain is currently being assessed by the Chinese authorities.

 

Read Fepex’s report on the meeting in Spanish.