Apples matured in natural caves: this is the innovation Melinda presented at Fruit Logistica 2016 in Berlin, an innovation with a traditional touch that puts the Trento-based brand in a globally unique position.
“Soon,” said sales manager Federico Barbi, “we will start work on apples preserved in underground chambers: an international first that will only be the beginning of the uses that will be made of these natural caves. These apples will be marketed within our traditional distribution channels, and in the years to come, once we have reached a higher volume, we will not rule out the possibility of organising a Cave Apple Week.”
This practice of using subterranean spaces could also be used in the future for other types of fruit that could be grown in valleys. “For now,” Barbi said, “aside from apples, we are starting out with cherries and fruits of the forest: our new room will be ready in June, equipped with a very modern machine to facilitate cherry sorting, and which will also help us to achieve our target of harvesting 1500 tons from our land.”