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SIVAL Expo showcases specialty crops in France

SIVAL Expo showcases specialty crops in France © SIVAL


SIVAL Expo, the trade fair for horticultural, cidricultural and medicinal crops, will take place over 3 days from Tuesday 12th January to Thursday 14th January 2021 in Angers, France. The event will showcase the products of leading agricultural machinery manufacturers in agriculture & forestry, chemicals & dyes, hand, machine & garden tools, and medical & pharmaceutical industries. A complete multi-sector offering will include tillage, plant protection products, packaging, and more; an offering that addresses the agricultural issues of tomorrow laboratories, waste management recycling, and organic products. Sival brings together everyone who counts from the world of horticulture, viticulture, arboriculture and vegetable growing. It is the leading trade fair for speciality crops in France and the best place where producers come to find the keys to their future success and a platform for communication and a forum for exchanging ideas.

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Alimentaria Expo moved to September

Alimentaria’s international buyers' programme aims to open up business opportunities on five continents, so the Hosted Buyers contingent includes guests from every corner of the world: Latin America, Asia, the United States and Canada, Europe and the Middle East.

The Alimentaria Expo, postponed due to the coronavirus outbreak, has been moved to September 14 to 17. In a press release, the organisers of the event to be held in Barcelona expressed their “admiration and gratitude to the entire value chain of the food industry for the extraordinary effort it is making to continue its activity and guarantee supply to the entire population. Our applause to both manufacturers who have ceased production as well as distributors and retailers who have reacted quickly in response to increased demand and reinforcing safety and hygiene measures for their workers, collaborators and customers.

“Along with the food sector, restaurants, hotels and food services also deserve great recognition for the sacrifice they are making with the massive, albeit temporary, closure of their businesses, an extreme measure but necessary to stop the spread of the virus. We are convinced that, once the hardest days are over, citizens, governments and other institutions will be able to relaunch the activity of a sector that is so necessary for the country’s economy.”

The second semester of the year will be decisive to revive the industry as a whole and continue offering the highest quality, safety and innovation to consumers. For this reason, and more than ever, we will do everything in our power to ensure that professionals from the sector meet again from September 14 to 17, exchange their experiences, re-value the strength of the sector and project their numerous challenges to the world.

The Alimentaria Exhibitions team continues to work from home to continue preparing Alimentaria and HOSTELCO 2020 and thus fulfill the commitment to offer the sector a good edition. Our purpose is to accompany you at all times and reiterate our absolute support, with the conviction that together we will succeed.

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Fruit Attraction 2020 to offer yet more quality and diversity

Fruit Attraction 2020 to offer yet more quality and diversity


The 2020 edition of the IFEMA event will focus on multiple aspects of the fresh produce industry, including Innovation, market trends, formats and convenience, technology, marketing, transportation and logistics, and organics. The main objective is to continue raising the level of quality and diversity of the offer on display, as well as the quality and relevance of the professional visitors from all over the world.

“The growth of Fruit Attraction is not an objective. We have seen growth in each of our editions thanks to the event’s usefulness for the fruit and vegetable industry, its relevance to the market, and the international nature of its professional community, with almost 130 countries represented,” said the event’s director Raúl Calleja. The Fruit Attraction concept is a useful and profitable product that is commercially relevant and offers a very friendly environment in a magnificent city like Madrid. It is a modern and avant-garde event because of its format and content, where user experience is the priority under the premises of sustainable development. “Fruit Attraction is the future and is a guarantee of commercial return for companies that are part of its community. It represents the right place at the right time,” said Calleja.

The 2019 edition saw 60,000 professional participants from 127 countries. From October 22 to 24, it presented the largest and most complete of all its editions, with 1,770 exhibitors from 58 countries, an increase of 9%. It covered an area of 55,938 m2, 10% more than in 2018. These figures made Madrid a world fruit and vegetable capital for 3 days. The fair has now established itself as a fundamental tool for global fruit and vegetable marketing with its ability to promote international trade. Foreign participation was up 23%, and the international attendees remained at the fair for an average of 1.83 days, compared to the overall average of 1.55 days. Europeans were the most numerous (65% of those attending), 16% more than 2018. Latin America and the Caribbean saw the largest increase (+ 47%), followed by North America (+ 31%), the Middle East (+ 21%), and other countries (+ 20%). Fruit Attraction is now firmly established as a key global event for fruit and vegetable trade. It provides a commercial connection point and a framework for innovation across the entire value chain.

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German asparagus and strawberry expos attract record attendance 

German asparagus and strawberry expos attract record attendance 


ExpoSE and ExpoDirekt attracted 6,700 trade visitors from across Europe’s asparagus and strawberry sectors on 20th and 21st November. The dual event, which was held in the Karlsruhe Trade Fair Centre, saw a 6% increase in attendees, reports The events featured 445 exhibitors from 12 nations who presented their innovations for asparagus and berry cultivation, as well as for agricultural direct marketing.

Speaking to Simon Schumacher, CEO of the Association of Southern German asparagus and strawberry grower e.V. (VSSE).”The mood in the industry is better than last year. Plant managers have made targeted investments.”

The event also incorporated the 31st Asparagus Day, organised on the first day of the fair by the Karlsruhe Regional Council and the District Office Karlsruhe. Presentations covered topics such as insecticidal use and greening in asparagus, as well as recycling.


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7th Chile Prunes Expo

7th Chile Prunes Expo


The seventh edition of the Chile Prunes exposition will take place on 20th November. The Chilean Association of Processors and Exporters of Dried Plums invites members of the sector to participate at this meeting where producers and exporters will discuss new commercial and technical opportunities and discover new trends in a dynamic market. The meeting will deal with the following topics:

  • Reguemos Chile Project

  • Commercial analysis of the destination markets for the prune

  • Climate aspects that will impact our sector

  • Production costs

  • Drying costs

  • Productive analysis of the season

  • IT in the agricultural sector


For further information:



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The best businesses at Fruit Logistica 2019

The best businesses at Fruit Logistica 2019

Over 78,000 top-class trade visitors from 135 countries – 3,200 exhibitors from 90 countries provided a complete overview of the market in the fresh fruit sector

Berlin, 12th February 2019 – FRUIT LOGISTICA 2019 saw an increased number of exhibitors and trade visitors, more innovation and stronger internationalisation, and thereby underpinned its status as a leading global business platform for the fruit trade.

“Our mission is to offer the best business prospects to exhibitors and trade visitors. I am delighted that FRUIT LOGISTICA has fully met the high expectations. Around 90 percent of the exhibitors and 98 percent of trade visitors evaluated the success that attending the trade fair brought for their business as positive,” says Madlen Miserius, Senior Product Manager at FRUIT LOGISTICA.

From 6th to 8th of February, over 78,000 trade visitors from 135 countries learned about 3,200 exhibitors from 90 countries.

Countless business deals have been made

FRUIT LOGISTICA achieved excellent results with exhibitors and trade visitors. They made use of the excellent opportunity to meet new contacts in wholesale and retail trade, with fruit and vegetable growers, and import and export companies. Nearly every other exhibitor had even made business deals during this year’s FRUIT LOGISTICA. Around 90 percent of exhibitors said they were pleased with the results that attending the trade fair brought for their business.

The key objectives of the trade visitors included making new contacts, finding new suppliers, and learning about innovations. These goals were met to a great extent. Trade visitors were especially positive in their feedback about the spectrum of goods and services on offer at FRUIT LOGISTICA 2019. Following the trade fair, 77 percent of trade visitors expect that the contacts they made with exhibitors will lead to business deals. 98 percent of trade visitors stated that attending FRUIT LOGISTICA 2019 brought positive results for their business.

Highlights from the trade fair on Friday

The FRUIT LOGISTICA Innovation Award 2019, which was awarded on the Friday of the trade fair, named winners in the gold, silver and bronze categories from the fields of fruit (“Oriental Red® – Red Kiwifruit”), machinery (Softripe® ripening technology) and packaging (top-sealable compostable, recyclable strawberry punnet). The trade visitors voted on the first to third-place winners that represent the key areas of the trade fair. FRUIT LOGISTICA also transformed into a networking hub for start-ups on Friday. This new format brought together young, innovative companies and established companies from all sectors and was met with great interest.

Another highlight was the premiere of the Global Women’s Network with participants from all continents. It underlined the importance of women in the fresh fruit sector, who exchanged experiences and discussed the objectives of future events. 

The next trade fair date 
From 29th to 31st of May, CHINA FRUIT LOGISTICA will open its doors in Shanghai. It sees itself as a procurement platform for fruit and vegetables for the demand for fresh produce within China. The market in China comprises 1.3 billion consumers and is growing rapidly. China has had its own FRUIT LOGISTICA since 2018. After its successful debut, 300 specialist buyers from all over China will be invited to the event for the first time as part of a buyer programme. 

ASIA FRUIT LOGISTICA began more than ten years ago, and today has become the most important trade fair for the fruit and vegetables sector in Asia. From 4th to 6th of September, it will provide an overview of the entire market and showcase innovations and products from more than 20 countries. In 2019, there will be two new segments; frozen fruit and vegetables and greenhouse technology. For all of those who also want to attend the trade fair in Hong Kong, the same registration deadline applies as for the CHINA FRUIT LOGISTICA: the end of February.

Save the date: FRUIT LOGISTICA 2020 in Berlin will take place from 5th to 7th of February.

Statements from exhibitors on FRUIT LOGISTICA 2019

Bianca Bonifacio, Internationalization & Exhibitions Manager, CSO Italy

“We have been part of FRUIT LOGISTICA ever since it was founded and have grown steadily ever since. It’s a big meeting that is not to be missed. The fair offers some very good instruments such as the Innovation Award, the ‘Organic’ or ‘Convenience Route’.”

Sophy Cui, Marketing Manager, Goodfarmer Foods Holding (China)

“We’ve been coming to FRUIT LOGISTICA for 15 years. It is the most professional fair in the world. It attracts a lot of professionals. We meet existing and new customers. The fair is getting more and more popular, and we did a lot of business.”

Christopher Lazaro, Global Marketing Manager, Chiquita Brands International (Switzerland)

“FRUIT LOGISTICA is a very dynamic venue for exhibitors and potential customers. It’s a unique opportunity to meet people from all over the world, to think outside the box and get a bigger picture of our market as a whole.”

Victor Sarabia Molina, Manager, Agribusiness Department, Promperu (Peru)

“FRUIT LOGISTICA is the ideal platform for us to show the world what Peru has to offer consumers in terms of its climate, products and the professionalism of its companies. At the fair we presented our new brand, Superfoods Peru, and succeeded in reaching international decision makers.” 

Mario Slunitschek, Senior Vice President, Fruit&Vegetables/Dried Fruit/Canned Goods), EDEKA (Germany)

“For EDEKA, FRUIT LOGISTICA is particularly important because we work together with producers from all over the world. In recent years there have been more than 1,000 from 83 countries. Thanks to the fair, we don’t have to travel around the world, but can talk to many people in one place.”

Björn Weyts, Global Marketing Director, TOMRA Sorting (Belgium)

“We operate in many markets with various brands. All the customers we want to reach come to FRUIT LOGISTICA. And we meet new people every year. The fair is one of the most important exhibitions for our company”.

Ingrid Vanstreels, Key Account Manager Shippers & Forwarders, Port of Antwerp (Belgium)

“I am impressed with the internationality and size of the fair. FRUIT LOGISTICA is one of the few opportunities a year to meet our customers from all over the world. We can also network with other ports here, which is very important for our business.”

Marie Cambon, Export Project Manager, Agri Food Sector, Business France

“We are very happy with the feedback that our traders have given us. Our plan to attract people to our stands through events such as a big French Party and cooking shows on the first day of the fair was a success. It’s easy to make contacts here.”

Clare Dyble, Strategic Business Development Manager, Redpack Packaging Machinery (United Kingdom)

“The people at the fair come from all over the world, from America to Australia. Hall 9 has a wide range of technology on show, and the networking opportunities were fantastic. We have met many customers and new partners.”

Xavier Lazo Guerrero, Minister for Agriculture and Livestock (Ecuador)

“More than 70 percent of Ecuador’s agricultural products come from small to medium-sized enterprises. Trade with our products is an important factor in creating jobs and fighting rural poverty. At FRUIT LOGISTICA, we were able to convince many buyers and traders that our agriculture has huge potential.”

Ger van Burik, Exhibition Coordinator, Stichting Holland Fresh Group (Netherlands)

“I attend five major fairs a year. FRUIT LOGISTICA is the most important trade fair in the world. Especially for us Dutch, because Germany is our biggest partner. 40 percent of our exports go there.”

Monica Bratuti, President – International Business, Turners International Marketing (NewZealand) and Co-Initiator of the Global Women’s Network

“The fair gets better every year. I have been involved in it for eight years and have seen the role of women grow and the female perspective gain importance. For me, fruit doesn’t have to look perfect, for example. Its taste is more important than its shape.”

Vinita Sudhanshu, Deputy General Manager, Agricultural and Processed Food, ProductsExport Department Authority (APEDA), Ministry of Commerce & Industry (India)

“FRUIT LOGISTICA is a wonderful platform for bringing traders and exporters together. All my exporters are very satisfied. For some, new contacts have been established and existing partnerships expanded.”

Dang Phuc Nguyen, Secretary General, Vietnam Fruit & Vegetable Association

“FRUIT LOGISTICA enables our members to enter new markets. For the first time, we have seven stands at the fair. For us, this makes it the largest exhibition of frozen fruit in the world. As in 2018, this year we will also be represented at ASIA FRUIT LOGISTICA.”

Dr. Gregorio Padula, Managing Director, TOKITA SEED (Japan)

“Eleven years ago, we came third in the FRUIT LOGISTICA Innovation Award with the tomatoberry. The fair is a good opportunity to present new products. We made many new contacts which we will be maintaining after the fair.”

Nnaemeka Ikegwuonu, Managing Director of ColdHubs, Nigeria

“When I found out that I had been selected for the start-up area, I was truly delighted. FRUIT LOGISTICA has given me the opportunity to present my company and network with companies that are already well established. Everybody that plays a role in the fruit and vegetable industry is represented at the trade fair. If you want to meet the right contacts, you simply must attend.”

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Fruit Attraction, the right place at the right time

Fruit Attraction, the right place at the right time

The latest edition of Fruit Attraction was a very special one, marking the event’s 10th anniversary. Celebrating in style, over 81,000 professionals from 122 countries attended, registering a growth of 19% compared to the previous edition. The expo is a key meeting point for the industry as a whole as it brings together the fruit and vegetable production and distribution channels. It is undoubtedly a fundamental instrument for the internationalisation of the sector. For the organisers (IFEMA and FEPEX), it is a source of satisfaction to see at first hand the confidence that the sector has placed in Fruit Attraction. The 2018 edition was the largest and most complete yet, with the participation of 1,621 companies from 40 countries, with 51,400 square metres of sectorial offer – 15% more than at the previous event. Multiple parallel events of interest were organised, including the first international Biofruit Congress on the future of organic fruit and vegetable markets.

It was in 2009 when the sector, through FEPEX, identified the need to develop a commercial project that would help it continue to strengthen its leading position in international markets. Thus, IFEMA, a specialist in creating events tailored to different economic sectors, developed the Fruit Attraction trade fair, focused on presenting a very profitable economic and commercial tool that would ensure an influx of first-rate international visitors . Now, a decade later, the effort and work are paying off, as these excellent participation figures demonstrate. All this confirms the confidence of the sector in this first-class commercial tool at the service of companies, which has achieved a progressive positioning that allows it to offer participants a platform of international momentum and expansion.

In fact, one of the most outstanding parameters in this last call has been the notable increase in international participants, registering a total of 27,994 professionals from 122 countries – an increase of more than 40%. Once again, those from Europe were the most numerous, especially from Italy, France, Portugal, the United Kingdom, the Netherlands, Germany, Poland and Belgium, confirming the fair’s position as a key commercial event for the production, marketing and distribution in Europe. On this occasion, there were also professionals from Brazil, Chile, Morocco, Peru and South Africa. There were also visitors as part of the Invited Import Market programme, co-organised with the ICEX, and which on this occasion were Canada and the Arabian Peninsula area, with 374 professionals from Canada, Saudi Arabia, the United Arab Emirates, Jordan, Kuwait, Oman and Qatar.

In terms of exhibitors, international participation accounted for 36% of the total, with 580 foreign companies from 40 countries, especially the Netherlands, Italy, Portugal, Poland, and Greece, with strong growth from France. There were also non-EU countries like Chile, Brazil, Peru, Costa Rica, Colombia, Argentina and South Africa, among others, which together created for the first time a complete area for ​​the Southern Hemisphere. In addition, Angola, the United Arab Emirates, Finland, India, Iran, Mali, Malta, Russia and Serbia participated for the first time in the Hall.


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Increase in foreign visitors at Macfrut 2018

The 35th edition of Macfrut was an extraordinary occasion, with attendance at the three-day event up 15% to 43,000, 25% of whom came from abroad. Within the expo, the Tropical Fruit Congress was held for the first time, gathering 300 professionals from the global mango and avocado supply chains. Renzo Piraccini, president of Macfrut, said, “This year we hosted a trade fair that generates business not only during this event but also throughout the year.”

Macfrut was also a great opportunity for Colombia. Adriana Senior Mojica, president of CCI Colombia, said, “Colombia had 25 companies at the event producing tropical fruits of great interest to Italy and the world. At Macfrut 2018, we managed to attract new customers not only from Europe but also from China, Abu Dhabi and South Korea.” Great enthusiasm was also expressed by the delegation from Uzbekistan, represented by Ulugbek Bekchanov: “This was our second year in a row at Macfrut. This year we decided to set up a collective stand so that three companies could exhibit their fresh and dried fruits. Professionals from all over the world, especially from Eastern European countries, Asia, the Persian Gulf and our long-term customers from Russia showed interest in our products Therefore, it was a very fruitful trade fair for us, certainly the best one this year.’

The next edition of Macfrut will be held from 8 to 10 May 2019 at the Rimini Expo Centre.