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DIGITAL AGRIEXPORT 4.0 International Meeting: take Portugal with you

DIGITAL AGRIEXPORT 4.0 International Meeting take Portugal with You

InovCluster, the AgriFood Cluster Association of the Central Region of Portugal, which works to promote, develop and transfer knowledge in the agri-food sector, is organizing the Digital AgriExport 4.0 meeting, which will take place between 12 and 23 April 2021.

In the midst of the pandemic, with the impact of COVID-19 on the global market and the difficulties involved in face-to-face participation in international events, InovCluster is organizing this online action to promote Portuguese agri-food exports. The event will comprise two weeks of networking, during which Portuguese companies will hold business meetings with importers from different international markets.

This action is part of the AgriExport 4.0 project, which aims to increase overall international recognition of the goods produced by the Portuguese agri-industrial sector and to support the internationalization of SMEs through a joint online promotional campaign.

Digital AgriExport 4.0 will be organized through an online platform that specializes in virtual meetings. It will be attended by representatives of the different sections of the Portuguese agrifood sector, who will meet with buyers from different international markets with the aim of driving their business from a single, integrated platform.

mporters who sign up for the meetings will find producers from all the different sectors of the Portuguese agri-food industry, including fresh fruit and vegetables, preserves, meat products, cheeses, wines, oils, snacks, and other gourmet products. With just three weeks to go before the start of this digital mission, buyers have already been confirmed from markets of great interest to Portugal such as Germany, Dubai, Ireland, Denmark, Sweden, Finland and Norway, among others.

The platform is already in operation, so importers who want to learn more about what the Portuguese agri-food sector has to offer can now register free of charge to make contact with the companies of most interest to them and arrange a date and time to hold a business meeting.

For formalize your registration, go to

For more information on the Digital AgriExport 4.0 event, importers are also welcome to contact InovCluster:

Email: Tel: +351 272 349 100 InovCluster – Cluster Agroindustrial do Centro

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Interpoma, Fiera Bolzano announces the dates of the 13th edition  

Interpoma, Fiera Bolzano announces the dates of the 13th edition  

The next edition of Interpoma, the only international trade show dedicated to the apple sector, will take place in 2022, from November 17th -19th.

After a thorough evaluation and a series of discussions with exhibiting companies, Fiera Bolzano has decided to return to the usual trade show calendar, which sees Interpoma as a biennial event scheduled in even-numbered years, alternating with Agrialp, the agricultural trade show of the Alpine arc, in odd-numbered years. After the 2020 edition had to be held exclusively as a digital event, it was initially planned to repeat Interpoma in physical presence in 2021. However, considering the exclusive format of Interpoma which, in addition to the trade show, includes a program of customized tours at the regional level and the involvement of the entire city of Bolzano, transformed for the occasion into the apple capital, the Board of Directors of Fiera Bolzano has decided to reschedule Interpoma in 2022, from November 17th to 19th.

“The uncertainty regarding international travel for next fall has led us to the decision, after a thorough evaluation, to postpone the Interpoma trade show to 2022. Interpoma thrives on an international atmosphere with trade visitors from all over the world. We are confident that in 2022 we will be able again to offer a format that fulfils the expectations of our exhibitors, visitors and partners”, says Thomas Mur, Managing Director of Fiera Bolzano.

Indeed, Interpoma makes internationality its main strength. At the last edition in attendance, in 2018, visitors came from 70 different countries.

The next appointment with Interpoma at Fiera Bolzano is therefore from November 17th – 19th, 2022.

For further information:

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Are virtual events the future?

Are virtual events the future? © yanalya, Freepik
 © yanalya –


With many of the sector’s events going virtual this year due to the pandemic, marketers have had to be creative to keep their communications global and effective. Speaking to Fruitnet, The California Prune Board is one such body. Esther Ritson-Elliott, director of international marketing and communications, said: “Over the last 12 months we have pivoted our approach and how we network with the trade. Previously we would have attended events like the INC Congress and Food Matters Live in person, arranging face-to-face meetings with food industry professionals and showcasing the versatility of our premium prunes with chef demonstrations and sampling. Now we are tapping into the use of virtual exhibition stands to highlight the merits of California Prunes.”

As Ritson-Elliott and her team have been unable to travel to Dubai for last week’s Gulfood event, the Board used locally based representatives at its dedicated CPB stand, which is situated in the US pavilion in the Dubai World Trade Centre. Organisers have strict health and safety protocols in place, and the Board has adapted to fit the necessary measures by using video as a way to demonstrate the industry’s heritage and methods, as well as the nutritional benefits and versatility of California Prunes.

In contrast, the CPB’s participation in the International Nut & Dried Fruit Council (INC) conference last November was completely virtual, with over 500 attendees from around the world meeting online for the first time in the event’s history. In lieu of being there ‘in person’, the Board hosted a virtual 3D exhibition area, in which visitors could browse and connect online with CPB representatives. 

More recently the California Prune Board held a virtual trade and media seminar for over 60 participants from across China and Hong Kong. Following the postponement of a planned grower visit to China last year, it was an opportunity for the Board to build and develop relationships with buyers by highlighting the California Prune industry and the benefits of prunes for Chinese consumers.

Looking ahead to 2021, Ritson-Elliott believes that some of the adaptations the industry has made to their marketing strategies will remain, thanks to the success of video conferencing, home working and virtual networking. She said: “I think it will take a year or so before ‘in-person’ trade shows return to the same scale they were pre-pandemic, and we are expecting to use virtual platforms into 2022. Even then there are certainly elements that will become the norm, with many companies globally acknowledging the business and personal benefits of allowing employees the flexibility of working from home and the virtual meeting culture remaining as a way to reduce time spent travelling.”

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United Fresh to host food safety meet-up for assessing suppliers

United Fresh to host food safety meet-up for assessing suppliers

© United Fresh Produce Association


The United Fresh Produce Association will hold a virtual webinar to discuss what factors should be considered when assessing a supplier’s food safety risk. The event will take place on Friday March 19 (2pm – 3pm US/Eastern). Discussion will include whether a third-party audit is enough, how to rank the risk of certain products and suppliers, how to manage this when time, financial, or other types of resources are limited.

The webinar is an opportunity for the produce food safety community to meet for informal networking to discuss these challenges and identify the types of tools and resources that would help assess risk.

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E-Commerce Expo to reimagine new normal

E-Commerce Expo to reimagine new normal © E-Commerce Expo

© E-Commerce Expo


Last year, 2020, has been a year of seismic shifts – the way people work, live and buy has been reimagined and adapted to reflect the new normal. 2021 will be the year that businesses take stock of these big shifts. On 2-4 March 2021, the E-Commerce Expo will bring together the entire digital commerce community for three days of analysis, panels and discussions in one of the most significant but unpredictable years in online retail and marketing and ask – what next? The event will take place alongside the Technology for Marketing Expo.

Click here to register for free.

With the free ticket, visitors have access to 25 hours of content, 30+ leading experts discussion and¨+ sessions streaming straight to their screen.

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Macfrut 2021: a truly special edition

Macfrut 2021: a truly special edition © MACFRUT
Luigi Bianchi, Renzo Piraccini (President of Macfrut), Fabiana Fiorini, Stefano Gagliardi


The 37th edition of the International trade fair for the fresh produce industry, to be held from 7 to 9 September at the Rimini Expo Centre, has a new format: an on-site exhibition and digital opportunities. Many focus areas: the Italian Retailer Business Lounge with the Italian large-scale retail trade, the Biosolutions International Event, International Asparagus Days and a B2B Meeting Agenda. Sardinia as the Partner Region. The China Day on 6 September.

Cesena, 5th February 2021 – 2021 is the International Year of Fruit and Vegetables: let’s meet up in Rimini. Macfrut, the International trade fair for the fresh produce industry, will be held again at the Rimini Expo Centre from Tuesday 7 to Thursday 9 September 2021, a special edition with a new format and activities. Fieravicola, the International Poultry Exhibition, will take place on the same days. On Monday 6 September, instead, a major event exclusively dedicated to business with China will take place: The China Day.

It is not just that the date has been shifted (it was previously scheduled for 4-6 May), but it will also be a special edition combining the essential role of a business fair and in-person relationships with the opportunities that the digital world offers to companies seeking to expand their business abroad. The brand new format of this trade fair for sector professionals leverages the know-how of the 37 editions held thus far, with the addition of a groundbreaking online experience, which was successfully introduced with the first edition of Macfrut Digital. Basically, those who will take part in Macfrut 2021 will have not only a stand on site at the trade fair but also a virtual stand on a digital platform (, which will allow them to expand their business opportunities in both directions.

Many Focus Areas

At the same time as the trade part, the Macfrut Special Edition will offer several focus areas on the world of fruit and vegetables. Starting with the Partner Region, Sardinia, located in the heart of the Mediterranean area and renowned for its high-quality agricultural produce such as the spiny artichoke, the Carciofo Spinoso di Sardegna DOP, and its saffron, Zafferano di Sardegna DOP.

A major event, the Biosolutions International Event, will be dedicated to the biostimulant and biocontrol supply chains. This event comprises: an international exhibition dedicated to biostimulant producers, addressed to agricultural entrepreneurs and sector professionals. Alongside the exhibition part, there will be guided visits and an International Congress that will bring together the Mediterranean production chains and the world of biostimulants.

One of the greatest novelties of the 2021 edition will be the Italian Retailer Business Lounge, an exclusive area at the trade fair for the large-scale retail trade and Italian distributors, where targeted meetings with exhibitors will be arranged through a dedicated business matching programme in collaboration with Think Fresh by Agroter.

Another novelty is the fourth edition of the International Asparagus Days which, for the first time, will be held simultaneously with Macfrut. It is a focus session dedicated to the entire asparagus industry with an exhibition area hosting specialist companies and a conference area with the latest technical and commercial updates.

Last but not least, the B2B Meeting Agenda will offer visitors the opportunity to manage their time at the trade fair by planning meetings through the virtual stand, which will be made available to all exhibitors who join the initiative: it will be possible to organise meetings on site, for those who will physically participate in the event, or online for those who will be connecting remotely. Exhibitors can also prepare their own meeting agenda in advance by scheduling appointments with specially selected international buyers.

Renzo Piraccini, President of Macfrut:

“Once again, Macfrut has pioneered an innovative, future-oriented project. There is a great desire in the industry to meet in person, to enjoy the human contact that we have been longing for such a long time. At the same time, we are aware of the fact that the current situation has completely changed the way we see things. The Macfrut Special Edition, scheduled for 7-9 September, addresses both needs: physical presence and digital opportunities. Last September, we were the first to organise a virtual trade fair for the fruit and vegetable sector, and we want to be the first to offer an innovative format that combines a physical and digital trade fair in one.”

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Foreign Supplier Verification Programmes by United Fresh

Foreign Supplier Verification Programmes by United Fresh © United Fresh
© United Fresh


United Fresh continues to offer training programmes for operators in the sector. The Foreign Supplier Verification Programs (FSVP) training courses are hosted by United Fresh and developed by the Food Safety Preventive Controls Alliance (FSPCA). All training sessions will be taught by FSPCA FSVP lead instructors and upon completion of the course, you will receive a FSPCA FSVP certificate from IFSH, AFDO, and IFPTI. To receive an official training certificate, attendees must stay and participate throughout the duration of the course. Click here for further details.

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New date announcement for WOP DUBAI 2021

New date announcement for WOP DUBAI 2021


3 February 2021, Dubai (UAE) – The Middle East’s Festival for Fruits and Vegetables, WOP DUBAI 2021, will take place from the 22nd to the 24th November 2021 at the Dubai World Trade Centre.

If 2020 is considered publically as a difficult year for the fresh produce sector, and while the pandemic continues, there are strong signs that 2021 will be the year of recovery and for most businesses going back to normal. According to WOP DUBAI: “In the UAE already 35% of the population have received an Anti-Covid Vaccine within a bit more then a month since the vaccination campaign started. Active cases and new cases are going down significantly now. The government is way ahead of its goal to have half of the countries population vaccinated by the end of the first quarter 2021.”

“A recent market survey of more than 4,000 professionals from 130 countries explored the impact of Covid-19 on the global exhibitions industry, delving into key criteria such as travel, budgets and the importance of trade fairs in a post-pandemic world. No wonder, the study resulted that Dubai perceived as safest destination to host global exhibitions and conferences.”

“With WOP DUBAI dates in November 2021 we can ensure the maximum exposure for the fruit industry in the Middle East and we are confident that it will be the perfect timing for the first gathering of fruit & vegetable trade professionals after more than one and a half year. WOP DUBAI arrives as the UAE continues to inject confidence back into its economy, while shows and exhibitions started taking place at the Dubai World Trade Centre already since July 2020.”

Meanwhile, WOP DUBAI will continue pursuing its mission to connect and empower fresh industry players across the globe with the whole Gulf region. The focus is on trade and marketing of fresh produce such as fruit and vegetables and associated logistics.

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“Keeping the world supplied”, the first virtual Annual Southern Hemisphere Fresh Fruit Trade congress

“Keeping the world supplied”, the first virtual Annual Southern Hemisphere Fresh Fruit Trade congress


The Southern Hemisphere Association of Fresh Fruit Exporters will launch its very first Annual Southern Hemisphere Fresh Fruit Trade congress at the 25th of March 2021. With the defining theme “Keeping the world supplied”, this first edition will be dedicated to give exclusive insights and market intelligence on the current production & trading situation for key temperate fruit crop under pandemic conditions with contributions from all eight Southern Hemisphere suppliers: Argentina, Australia, Brazil, Chile, New Zealand, Peru, Uruguay and South Africa. Southern Hemisphere exporters contribute with 11 million T of exported temperate fruit with a market value of $ 14 billion USD to nearly ¼ of global fruit supply and play a significant role to the availability of healthy food choices.


Tuesday, 2nd February 2021 – The 1st virtual Southern Hemisphere Fresh Fruit Trade congress will be taking place at the 25th of March 2021, providing for the first time in the associations history exclusive market insights from all eight big Southern Hemisphere exporting nations with regard to crop trends, production and trade outlook for the year ahead. “We want to contribute towards more predictability and market know-how during these difficult times – and allow our trading partners in the Northern Hemisphere countries better planning for the year ahead”, says passing SHAFFE president Anton Kruger, Fresh Produce Exporters’ Forum (FPEF), South Africa. He adds “We receive many requests to share our market intelligence with a broader public – something we normally had done individually during one of the many annual trade shows throughout the year. This year we are teaming up, to show our common value and how we ensure supply security in our countries!”

“In order, to allow as many of our trading partners in the Northern Hemisphere to participate to the congress, we have decided to run two passages in one day, one at 11.00 am, to target our Asian trading partners and one run-up at 5.00 pm, to allow Northern American and European partners to join. With its globalized trading network, SHAFFE operates in an incredibly unique and international environment – a challenge we are happy to take for the congress!”, says SHAFFE Secretary General Nelli Hajdu. The program will encompass outlook reflections from all SHAFFE member associations (Fedecitrus, Argentinan Blueberry Committee, CAFI, Citrus Australia, Abrafrutas, Chilean Fruit Exporter Association (ASOEX), New Zealand Apple and Pears, ProCitrus, Upefruy, Fruit SA), detailed analysis of global temperate fruit trade developments and insights on changing consumer patterns for fruit consumption and purchase in key markets such as the U.S., China, Germany, U.K. and Russia. The secretariat is working with high speed towards the launch of the program. The registration-link is already open and participation will be free.

For more information please visit SHAFFE website.

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UK’s National Fruit Show to celebrate heroic growers

UK’s National Fruit Show to celebrate heroic growers

© National Fruit Show


The Marden Fruit Show Society (MFSS) has expanded its team and unveiled a raft of new additions to this year’s National Fruit Show. The 88th National Fruit Show will take place at the Kent Exhibition Centre in Detling, opening on 20th October, and will be a physical event, presenting the fresh produce industry with one of its first opportunities to meet in person since the start of the pandemic. It will stand as a celebration of the outstanding work of growers in keeping the nation fed, as well as a showcase for innovation and production excellence.

Following the expansion of the national reach of the ‘Love Cider’ Competition in 2020, this year’s show will include a wider range of products and an enhanced PR campaign to get the public to vote for their favourites. The contest highlights the importance of cider as a national favourite and encourages producers to interact directly with their fans on social media.

The evolution of the cider competition comes as the National Fruit Show develops its strategy towards its centenary show. That includes a focus on novel crops not traditionally grown in the UK, identifying new opportunities for producers in processing, alcohol and beyond, and helping growers find innovative ways to reduce crop wastage. “This is a very exciting time for the industry, and we are expanding and evolving the show to reflect the opportunities facing British fruit growers today,” said MFSS executive chair Sarah Calcutt. “We want to help them fulfil the huge potential in the marketplace and boost consumption of fruit and fruit products across the country.”

To help with the expansion of the show, MFSS has strengthened its core team with a number of new appointments. As well as confirming Sarah Calcutt in the new position of executive chair, MFSS has named Laura Larkin as exhibition manager and Norma Tompsett as competition manager. There have also been additions to the trustee board, with Edward Newling of Newling Fruit Growers and Jonathan Blackman of Hutchinsons joining to represent the East and West Midlands respectively, and Claire Seymour of NP Seymour representing exhibitors on the board.

The new board appointments will be confirmed at the society’s AGM on 14 April, where the first-ever James Nicholls Lecture will be held in memory of the former chair of trade body English Apples & Pears, who died in 2009. The lecture aims to harness Nicholls’ ethos of collaboration, engagement and holistic thinking, and will see Professor Louise Manning, director of knowledge exchange at the Royal Agricultural University, discussing how the fruit industry can work together to make a positive impact on the nation’s health.

“James did a huge amount of work to effect change and raise the profile of the industry,” Calcutt explained. “A lot of people miss him, and we wanted to do something to remember him by and how he inspired change and made a difference. He was also a huge supporter of the National Fruit Show.”