Posted on

Alimentaria offers more conferences, B2B meetings and launches

Alimentaria’s international buyers' programme aims to open up business opportunities on five continents, so the Hosted Buyers contingent includes guests from every corner of the world: Latin America, Asia, the United States and Canada, Europe and the Middle East.

Taking place April 25-28 in Barcelona, Alimentaria is the place for innovation, business collaboration, competitiveness and knowledge sharing in Europe’s food and drinks sector.

The International Food & Drinks Exhibition will be celebrating its 40th anniversary at Barcelona’s Fira Gran Via Exhibition Centre and its format has been updated to span a broader spectrum of the industry and reflect new market trends and consumer habits.

At its last edition, the event attracted more than 140,000 visitors from around the world and hosted 3,800 represented companies and more than 1,000 international companies.

In 2016, Alimentaria will be streamlined into 5 shows, encompassing the main food and drinks markets:

  • Intervin (wines and spirits),
  • Intercarn (meat and meat products),
  • Restaurama (restaurants, integrates Expobebidas & Congelexpo companies),
  • Interlact (dairy products) and
  • Multiple Foods (confectionery, preserves, oils and premium products).

Multiple Foods, the new show of food trends and special and functional projects, adds Alimentación Ecológica (organic food), Olivaria, Expoconser, Interpesca, the International Pavilions, Lands of Spain, Snacks, Biscuits & Confectionery, Mediterranean Foods, Healthy Foods and Fine Foods, along with the Premium zone and the Olive Oil Bar.

In 2016, Alimentaria’s activities will hinge around six core themes:

  • distribution and retail,
  • CSR,
  • internationalisation,
  • R&D&I and branding,
  • nutrition,
  • and marketing and communication.

Exporting for SMEs

As always, Alimentaria will facilitate contacts between exhibitors and key international buyers across the food and beverage chain, with the aim of encouraging business meetings and firming up foreign deals. At Alimentaria 2014, 59% of exhibitors were already exporting their products, while 73% of those who were not yet selling abroad said that they fully intended to do so within the next two or three years.

Alimentaria’s international buyers’ programme aims to open up business opportunities on five continents, so the Hosted Buyers contingent includes guests from every corner of the world: Latin America, Asia, the United States and Canada, Europe and the Middle East.

This year, the Alimentaria Hub also offers the Export Service Counter for exhibitors, preferably SMEs, who want to venture into foreign markets for the first time. Intended to help companies internationalise their business, this new programme involves experts in all the formalities necessary to take these first steps in reaching foreign markets, from insurance companies and consultancy firms to chambers of commerce and financial institutions.

The Alimentaria Hub

Part of the Alimentaria show, the Alimentaria Hub, boasts new product launches as well as conferences, presentations and consumer trend analysis. It also includes a centre for business meetings and export opportunities and networking sessions to foster entrepreneurship, according to organisers.

One of the big attractions at the Alimentaria Hub is the Food Factory, the meeting place for technology start-ups in the agrifood sector and Business Angels with the capacity to invest in projects with development potential.

Innoval will feature the latest trends and innovations in the sector, exhibiting more than 300 new food products. The Spanish Food and Drink Industry Federation (FIAB) is organising the VII Alimentaria Food Technology and Innovation Meeting, while consultancy firm Innova Market Insights will be leading the ‘Top Ten Trends’ session at which it will present a selection of the ten global trends that are currently setting the bar in the food industry.

Food Bloggers Conference

The 2016 show sees the first Food Bloggers Conference to encourage people to learn about and understand new communication channels. It will be a chance to share knowledge among bloggers and other social media professionals associated with food and gastronomy.

Presentations on sustainability, CSR & the Mediterranean Diet

In terms of presentations, the Alimentaria Hub will host the third Nestlé Forum on ‘Creating Shared Value’, this year dedicated to the industry’s contribution to a sustainable and socially responsible future, and the XI International Conference on the Mediterranean Diet.


Posted on

New midweek format for CPMA 2016

The Annual Convention & Trade Show is CPMA’s keystone event and Canada’s largest event dedicated to the fruit and vegetable industry. The event provides a unique forum for industry leaders to enhance their business opportunities in Canada through an exceptional combination of education and networking opportunities.

Canada’s biggest fresh produce event, the CPMA’s Annual Convention & Trade Show, will take place from April 12 -14, 2016, in Calgary, Alberta.

It is the first time the event will run from a Tuesday to Thursday and the CPMA (the Canadian Produce Marketing Association) says the midweek format aims to make visiting the show easier for retail and foodservice members and to increase traffic on the trade show floor.

Features of the show include the New Product Showcase and Best New Product Award competition. This year, for new products or packaging considered “kid friendly,” a ‘Freggie Approved’ decal can be added to the relevant showcase.

During the CPMA Convention and Trade Show, to be held in the BMO Centre at Stampede Park, Passion for Produce will also take place. This is a programme created by the CPMA to provide rising stars among its members the opportunity to expand their knowledge of the supply chain through mentorship and participation in various events.

Participants from the 2015 Passion for Produce programme

Free retail produce manager and foodservice educational sessions will also be hosted at the event with the goal of providing participants with key information that will allow them to gain insights into the produce industry supply chain, improve their produce knowledge, network with other members of the produce industry, and discover how to offer even more value to their customers.

The CPMA Annual Convention & Trade Show attracts buyers from major retail chain stores and foodservice distributors, including Walmart, Loblaw, Metro, Costco, Longo’s, Sobeys, Farmboy, the Grocery People, GFS, Fresh Street Market, IGA, Sysco, Safeway, Colemans Food Centres, Compass Group, Giant Tiger Stores, No Frills, Thrifty Foods, T&T supermarket, Quality Foods and Provigo.

Overall, it is “unique forum for industry leaders to enhance existing and develop new their business opportunities in Canada through an exceptional combination of education and networking opportunities.” The convention and trade show attract more than 3,000 participants – including industry executives, members from all segments of the fresh produce supply chain, and government representatives who are directly or indirectly involved in the Canadian fresh fruit and vegetable sector – and showcases produce from around the world.


Posted on

Egypt, Fruit Logistica 2016 partner country, set for export growth

the future looks bright for Egypt’s agricultural exports. In the last decade, it has increased the volume of this trade by 226% and now exports to 145 countries. New investments in the sector and its commitment to the establishment of international specifications in packaging will support further growth.

The Egyptian export sector will be out in force at Fruit Logistica 2016 with 89 exporters exhibiting, up from 76 this year.

Egypt is the partner country for the event, a leading international trade fair for fresh produce marketing, which takes place February 3-5 in Berlin. The country’s pavilion in hall 2.1 will host the official Fruit Logistica opening on February 3.

According to a Fruit Logistica press release, the future looks bright for Egypt’s agricultural exports. In the last decade, it has increased the volume of this trade by 226% and now exports to 145 countries. New investments in the sector and its commitment to the establishment of international specifications in packaging will support further growth.

In 2014/2015 the country exported over $2 billion worth of agricultural products, excluding rice.

“The farming industry and its related sectors are vital to the Egyptian economy, with cultivated areas reaching around 9 million acres. They employ 32% of the country’s workforce and account for 14.7% of GDP,” the release says.

New African free trade area

It also says that an important step for Egypt was the agreement of 26 African countries in June this year to create a free trade area. The new free trade agreement Tripartite is integrating the existing agreements COMESA, EAC and SADC. In 2017, when Tripartite is supposed to become effective, it will facilitate the movement of goods between member states.

The safety and quality of food products and water supplies are of great concern to Egypt’s health authorities. They ensure safe, high-quality fresh produce while complying with numerous global standards and international certification bodies and institutions. They carefully monitor farms and exporters to ensure the quality of exported products, it says.

Egypt’s agricultural exports

According to a report by the USDA Foreign Agricultural Service, Egypt was the world’s largest exporter of oranges in 2014/2015, but it also exports a wide variety of other kinds of fruit, and vegetables.

Top farm exports in 2014/2015

  • oranges 1.22 million tons
  • potatoes 650,000 tons
  • onions 492,000 tons
  • dry beans 182,000 tons
  • grapes 111,000 tons
  • tomatoes 109,000 tons
  • pomegranates 55,000 tons
  • green beans 44,000 tons
  • mandarins 36,000 tons
  • strawberries 34,000 tons
  • lemons 33,000 tons
  • peanuts 26,000 tons

Egypt’s agricultural export partners

  • Exports to 145 countries
  • In 2014/2015, 727 Egyptian companies exported 743,000 tons to the EU. During the same period overall exports reached 3.53 million tons.
  • 21% of Egypt’s farming products are exported to the EU where the main markets are the UK, Netherlands, Italy, Belgium, Greece, Germany, Romania, Lithuania, Spain and France.

Egypt’s main non-EU trading partners for its produce include:

  • Saudi Arabia (18% of Egypt’s overall output),
  • Russia (18%)
  • The UAE, Kuwait, Iraq, Libya, Syria, Lebanon, Jordan and India.

Logistics and transport

  • Egypt’s unique geographic location in the Middle East combined with an expanding infrastructure base enhances the country’s position as a key global logistics hub for companies looking to do business in, or trade with, Europe, Asia and Africa.
  • About 90% of Egypt’s foreign trade is shipped through ports.
  • The expansion of the Suez Canal is expected to double its capacity to 97 ships a day.
Posted on

Innovation to be unveiled at Fruit Logistica

Fruit Logistica's Spotlight articles cover new and improved products, machinery and processes, systems and techniques, technologies, services, promotions and exhibitor campaigns to be presented at the fair.

An edible coating that extends the shelf life of melons (Decco), a pocket scanner providing the Brix value of a fruit sample (Sunforest), and a polytunnel with automated and permanent ventilation (Voen) are among the global debuts lined up for Fruit Logistica 2016, being held February 3-5 in Berlin.

Also slated to appear make their worldwide premieres are a new line of Pausa Pranzo salads with dressings, self-propelled harvesters for leafy vegetables (Ortomec), and two new attractive and tasty tomato varieties – Goutine (Hazera Seeds) and Belmonte F1 (Southern Seed).

These are among the innovations covered on the Fruit Logistica website in its Spotlight articles. The series provides an overview of new and improved products, machinery and processes, systems and techniques, technologies, services, promotions and exhibitor campaigns to be presented at the fair. The next deadline for submissions is November 30.

Posted on

Logistics Hub to make its debut at Fruit Logistica 2016

Supply chains are becoming longer and more complicated, sometimes spanning several continents. The right choice of logistic services can determine whether or not a fresh produce consignment can be sold.

Logistics Hub is a new three-day series of events focused on fresh produce handling and logistics that will be held at Fruit Logistica, February 3-5 2016.

According to a press release by the event organisers, the sessions will address ten current issues relating to the logistics chain. It is where “producers, exporters and traders will find the information they need to help them take the right logistic decisions when it comes to transporting their goods.”

Alex von Stempel, an independent consultant in fresh produce logistics has designed and organised Logistics Hub and will moderate the event, to be held in the CityCube Berlin, Hall B, Stand C-04.

Session topics include:

  • Strategic Cold Chain Investments and examining new Outsourcing Potential
  • Reefer Claims: Addressing a Classic Clash of Interests
  • Focusing on the First Mile: Country and Produce Case Study Africa
  • Focusing on the First Mile: Country and Produce Case Study Latin America
  • Frozen Vegetables – Opportunities, Challenges and Threats
  • ‘Anything, anywhere, anytime’: What does this mean for the fresh produce sector?

For more detail:

Posted on

Poland’s Fresh Market Conference attracts industry leaders

At Fresh Market Conference 2015, Bioekspert’s Dorota Metera talks about the marketing and sale of organic produce in supermarkets in Poland.

This year’s Fresh Market Conference was held on September 25 in the Polish town of Ożarów Mazowiecki at the stylish Mazurkas Hotel. It was the key opportunity of the year in Poland to establish business contacts personally with the biggest retail chains, with clients from 15 countries.

The most important event of the year for Poland’s fruit and vegetable industry, Fresh Market Conference was created in response to the changing needs of the market. The core of the conference involved trade consultations between fresh produce suppliers and representatives of retail chains, providing excellent opportunities to make deals and exchange of new ideas on how to cooperate efficiently in Poland’s fresh produce sector.

Widely promoted in foreign trade media, the Fresh Market Conference was also an opportunity for participants to present and promote their products, whether in the conference catalogue, during a lecture by them, or by purchasing a sponsor package. In the course of one day, famous groups and companies such as Sunsad, Redskar, Polfarm, Coshtella, Markiepol and Fruitino met with chains such as Kaufland, Dino, Tesco, Carrefour, Intermarche, Selgros, Makro, Piotr & Paweł and Marcpol. In addition to these meetings, this year’s conference gave participants many valuable opportunities to establish contacts with international firms. Over 160 companies from Poland, Italy, Spain, France, Chile, Ukraine, Holland, Egypt, Denmark, Great Britain, the Czech Republic, Hungary, Germany, Turkey and Greece were participants.

In the market halls, buyers and conference guests were able to visit many fresh produce stands and talk to traders of companies such as Jan Oskam, Suncrop  France, Societa Agricola Mioorto Srl, Frutti Felici Soc. Coop. Agricola, Frutas Hortisol, SL and Fairtrasa Holland B.V. Guests could also meet producers of containers and find out about the offerings from suppliers of refrigeration and other services for the fruit and vegetable industry. The conference’s ‘matchmakers’ were specially trained for the occasion to help make the contacts between business partners as useful as possible.

The third part of the conference and fairs consisted of lectures by fresh produce industry experts covering areas such as the current trade situation for the sector, price analysis and forecasts for the coming season. During the panel discussion, participants had the opportunity to ask the experts questions of interest to them, obtaining professional support and advice for their company.

A lecture by Zbigniew Niesiobędzki, representing the Polish-Chinese Business Council, addressed a very relevant topic for fresh produce producers and exporters – how to conquer the Chinese market, particularly in the context of existing commercial opportunities, the many legal regulations that sometimes hamper sales, and the outlook for bilateral development. Bioekspert’s Dorota Metera, meanwhile, focused on the marketing and sale of organic produce in supermarkets in Poland. Metera highlighted that organic fruit and vegetables are now on the shelves of every supermarket chain in Poland and increasingly bought by customers who value organic fruit and vegetables for health reasons. And Piotr Barański from Fern Partners gave an interesting lecture on the management of prices and profitability in the fruit and vegetable sector.

 Meetings of companies with retail chains.

Awards for the most innovative product and for the product chosen by readers of the portal were made during the conference. This year, four products competed for the award: the kiwi Soreli presented by Frutti Felici, the MPaper packaging produced by the Spanish company Cristobal Meseguer, the new broccoli EasyBroq from Syngenta and the Palermo pepper from Rijk Zwaan. The Fresh Market Award – Product of the year 2015 went to Rijk Zwaan for the Palermo. This product was also chosen by readers and won the prize in internet voting.

Kaufland conquers smaller and medium size towns

The retailer Kaufland is presently one of two major food chains in Poland which is growing fast. It plans to open 30 new stores in in Poland this year. Along with Lidl, Kaufland is part of the Schwarz group, which is investing in many modern supermarkets throughout the country. The group has so far built nearly 400 Kaufland hypermarkets and supermarkets in mini-centers, shopping malls and housing estates, both in big cities and medium size towns. Kaufland now offers its customers a fresh fruit and vegetables assortment several times bigger than that of discount outlets in Poland.

Kaufland promotes organic Polish produce

Particular emphasis is put on the highest quality of organic fresh produce and on locally grown potatoes, onion, cabbages, carrot. lettuce, apples, pears, plums, cherries and nuts, according to Kaufland’s fresh produce purchase manager Krystian Nowakowski. In Poland, the most recognisable of Kaufland’s store brand fresh produce – a key part of its growth – are organic apples, bananas, lemons, tomatoes, peppers and onions. These products are sold under its FreshLine label. Kaufland also offers its own brand products under the K-classic label for premium fresh produce sold at prices that are very competitive compared to other Polish supermarkets, including discounters, Nowakowski said.

Increase in fresh produce sales

The amount of fresh fruit and vegetables sold by Kaufland in the first nine months of 2014 was up 8% and 12% respectively on the same periods in 2013 and 2012, Nowakowski said. Net revenue for fresh produce in Jan-Sept last year was 2.66% above that for the same period in 2013.
The top sellers among the fresh produce sold at Kaufland stores in Poland items were apples, with sales up 11% for Jan-Sept 2014, and tomatoes, up 13%, Nowakowski said. Kaufland’s spending on promotion, marketing and strengthening the chain’s image was 3.5% higher in three quarters of 2014 of than in the same time in 2013.

Biedronka maintains the high level of its fresh produce

Fruit and vegetables are still among the most important items in Biedronka stores in Poland and, as much as possible, based on local Polish produce. For several years, Biedronka has been developing its fresh produce offering according to with the focus on maximising freshness. According to Biedronka’s media spokesperson Agnieszka Pelc-Sławińska, this year the chain started selling apples from Poland by specific varieties, so as to increase the ability of its customers to purchase their favourite fruits. “We are continuing to expand our assortment of organic fresh produce by offering apple varieties such as Gala, Jonagold and Ligol,” Pelc-Sławińska said. “Apart from apples, we offer also pears – the Lukasówka, Conference and Klapsa varieties. and in tomatoes, for example, from the start of this year the local variety tomimaru muchoo.
“We note the rise in sale of fruit and vegetables in all our 2,600 stores in over 1,000 locations, Pelc-Sławińska said. “We plan to open 300 more outlets in the next three years. Regarding fresh produce sales, in 2014 we sold 1.5% more fruit and 1.8% more vegetables than in 2013. The biggest rise was in the category of apples – up 4.9% on 2013 and up 3.1% for Jan-Sep this year compared to the same months last year.” The growth for vegetables was slightly lower. “In 2014, we sold 0.8 % more tomatoes and 0.6% more peppers than in 2013. However, for the year to September 2015 we have sold 0.5% more tomatoes and 0.3% more peppers compared to the same period last year,” Pelc-Sławińska said.

The retailer Dino in new locations in Poland

Based totally on Polish capital, the retailer Dino this year once again participated in the Fresh Market Conference. Maciej Galicki, from Dino’s commercial department for fruit and vegetables, said the chain aimed to meet with retail representatives to discuss increased trade, and to connect with suppliers of quality Polish produce.
“Dino is well-known for the very good class of products in its stores,” Galicki said. “Today our chain is present, with over 350 stores, in big and small towns in many regions of the country. In 2015, we have opened almost 100 new shops. The average sales area is 1,100 m² and the assortment reaches 28,000 items.
“In view of the combination of cheaper fruit and vegetables and the weaker buying abilities of many Polish clients, we emphasise the wide choice of very good quality fruit and vegetables from the healthy Polish countryside. About 7% of all these products comprise fruit and vegetables that are sold under our own label, ‘Everyday fresh deliveries’. We are very conscious of the taste and quality that consumers demand from our fruits and vegetables.
“People seek often particular varieties of fresh produce. Besides, they are keen on purchasing ready-made snacks based on fresh fruits and vegetables, or even ready-to-eat fresh dishes. We have introduced new lines of such products that are still little-known by Polish customers. We plan to sell these fruit novelties in all our stores.”
“In the next three years, we plan to invest €9 million annually in construction and in transforming our stores across the country. Now we are focused on new locations in regions such as Małopolska or central Poland, where we plan to open 50-70 new outlets, and in Silesia, where we plan to open 30,” Galicki said.

Posted on

WorldFood Moscow reveals evolution of Russia’s food market post embargo

The 24th WorldFood Moscow exhibition took place in September and demonstrated the urgency of the exchange of the experience and advanced technologies of the leading world producers.

The 24th WorldFood Moscow exhibition, held in September, showed the urgency of the exchange of the experience and advanced technologies of the leading world producers.

More than 1,520 companies from 62 countries participated in the exhibition, which covered 54,600 m2. Half of the exhibitors were Russian companies.

WorldFood attracted 30,981 visitors, among them various leaders from the federal and local government, plus the heads of government authorities, industry associations, foreign missions and brand associations, as well as other guests of honour. More than 70 Russian and foreign journalists covered the event.

The national pavilions at the exhibition spanned 37 countries. Visitors to these could not only discuss professional matters, but get to know the country’s culture, hear its music and try its cuisine.

Numerous business events also took place In the framework of the exhibition. Conferences about the Russian food market, the fresh fruit and vegetables sector and the cooperation of producers with the retail sector were attended by 640 delegates. Leaders from Russia’s agriculture ministry, Rosselkhoznadzor, and from industry associations and large companies were among the speakers.

The 25th edition of WorldFood Moscow will take place in September 2016.


Posted on

Fresh Summit full of fresh ideas, opportunities

Being held Friday October 23 to Sunday October 25 in Atlanta, the Fresh Summit Convention & Expo are expected to attract 18,000 attendees and 1000+ exhibitors from over 60 countries.

What are the major trends driving the ‘Fresh Revolution’ in produce marketing and how can fresh opportunities for growth be created? These are among the topics to be discussed in the State of the Industry address by the Produce Marketing Association’s CEO Bryan Silbermann and president Cathy Burns on the first day of this year’s Fresh Summit. Being held Friday October 23 to Sunday October 25 in Atlanta, the Fresh Summit Convention & Expo are expected to attract 18,000 attendees and 1000+ exhibitors from over 60 countries. The rich programme includes a general session on Saturday by evangelist, author and speaker Guy Kawasaki on ‘The Art of Innovation’, while on Sunday, Tomorrow founder and CEO Mike Walsh will help businesses anticipate the future with his address ‘Global By Design’.

Featuring industry leading speakers, a wide range of workshops are scheduled for Friday and grouped under the umbrellas of Global Connections, Science and Technology, Issues Leadership, Industry Talent, and Floral. Topics to be covered include the intersection of global trade and maritime shipping, what Big Data will mean for produce operations, how to leverage data to promote food safety, an overview of key trade agreements under negotiation, and how to build a multigenerational roster of top talent.

Fostering networking and knowledge-sharing, Fresh Summit also boasts a wide range of other events and activities, including a retail tour visiting Costco Wholesale, DeKalb, Kroger and Sevananda; a sensory experience contest which will showcase innovative, kid-friendly recipes from Fresh Summit exhibitors; and awards including for excellence in packaging. Destined to be magnets for visitors this year are the Fresh Ideas Showcase, displaying the ‘coolest of the cool’ in new products, and the On the Go showcase for products and services making it easier to eat healthily while on the go.

Posted on

Many new features at Fruit Attraction 2015

Fruit Attraction 2015, which will be held from 28 to 30 October in halls 7, 8, 9 and 10 at Feria de Madrid, is the largest and most complete edition yet, with the participation expected of 1,000 exhibiting companies from 25 countries, up 20% on last year.

Fruit Attraction 2015, which will be held from 28 to 30 October in halls 7, 8, 9 and 10 at Feria de Madrid, is the largest and most complete edition yet, with the participation expected of 1,000 exhibiting companies from 25 countries, up 20% on last year, and 32,000 m2 of net exhibition space, 18% more than the last edition. Yet again production will be the most represented segment, with 70% of the offerings at Fruit Attraction.

The presence of the main fruit and vegetable producing regions in Spain – including Aragon, Andalusia, Castilla-La Mancha, Castile and León, Catalonia, the Valencian Community, Murcia, Extremadura, La Rioja and Navarra  – makes Fruit Attraction a top platform for sales and business and gives visitors a chance to discover a huge range of content and cutting-edge products, as well as the most innovative systems in the industry. Participants will also hail from companies in European countries including Austria, Belgium, France, Germany, Greece, Ireland, Italy, the Netherlands, Poland, Portugal, Sweden, and the UK. There will also be companies from Argentina, Brazil (which has significantly increased its presence), Chile, Mexico, Peru, the US and, for the first time, Nicaragua.

New features this year include a new exhibition area, the Organic Hub, dedicated to companies trading in organic fruit and vegetable products. Also, the suppliers area has been reorganised into a production area and distribution area to help professional visitors find the best suppliers to distribute their products in optimum conditions, and at Tech4Fruits they will discover solutions and technological innovations to improve productivity and production quality.

Complementing the fair’s trade activity, an extensive programme of events is on offer, spanning technical workshops, conferences and parallel activities covering a wide variety of topics. Also, organised by FEPEX, the 1st Persimmon Conference, Kaki Attraction, takes place on Wednesday the 28th covering issues relating to the production and marketing of this fruit. The 2nd Stone Fruit Attraction. on Thursday the 29th, aims to showcase Spanish stone fruit production, highlighting the diversity and variety of the offerings which make Spain the only Northern Hemisphere country able to supply all international markets for six months (April to November). Another of the initiatives is Pasarela Innova, an area dedicated to new products, varieties and brands.

For more information:

Posted on

Macfrut 3.2 set for its debut in Cesena, Italy, September 23-25

The extensive programme of events is now ready for the Macfrut exhibition to be held at  the Rimini Expo Centre from 23 to 25 September

It’s just a few weeks before the start of Macfrut , the Italian trade show for the fruit and vegetable sector.

Being held at the Rimini Expo Centre in Cesena from September 23-25, this event boasts new exhibition premises, more companies attending, an international preview focused on the retail sector and the markets, a wide-ranging offer of initiatives dedicated to innovation and internationalisation, and a new promotional venue for businesses.

A preview of the exhibition will take place on September 22 at Cesena Fiera: the Macfrut Forum, a conference entirely dedicated to the retail sector and the markets, which will comprise three sessions including several meetings with opinion leaders and key players in the sector, who will introduce current topics of interest, trends and major challenges faced by the supply chain.

After 23 September, Macfrut will move to Rimini Fiera, at a new exhibition centre with 6 halls and 11 exhibition areas. The new location will facilitate connections thanks to the presence, at the premises, of a station on the Milan to Bari railway line (Trenitalia Frecce trains). It will create new synergies thanks to Flora Trade, the international trade fair dedicated to horticulture, which will be held at the same time. 

The three-day event will bring together major players of the supply chain, offering a comprehensive overview of the international fruit and vegetable market, with a full calendar of events including conferences, workshops and technical seminars to address the key trends of the supply chain.

As part of the event, the Macfrut Innovation Award will also be awarded by a panel of experts to the major technological innovations in terms of environmental and economic sustainability and improvement in product quality, to be presented for the first time at Macfrut 2015. The award ceremony is scheduled for Friday 25 September.

Moreover, this year, there will be many new features. The Fruit & Veg Fantasy Show, to be hosted in the entrance hall, will mark its debut in a trade version. The prestigious Italian magazine Gambero Rosso will be livening up this area, which will feature show cooking focusing on fruit and vegetables, as well as educational activities organised by the “Scuole del Gambero Rosso” to present contents and ideal preparation methods for fruit and vegetables.

On the occasion of Macfrut, in collaboration with the CRPV (Crop Production Research Centre), six professional tours will be organised to local companies in the fruit and vegetable supply chain, especially for specialised operators and buyers from abroad. Visitors will be able to experience four sectors “first-hand” by taking part in the tours scheduled on the days of the Macfrut event: field production, processing warehouses, fruit and vegetable markets and supermarkets.

A special focus on food and wine: during the three-day trade fair, visitors and their hosts will have the chance to book a tour in Cesena and the Romagna area, based on local food, wine and culture.

You can find the complete Macfrut programme with detailed information at