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VI.P focuses on technology and quality service

VI.P has 7 cooperatives and 1,730 producers who work in the Venosta Valley in the Italian Alps.

The Horticultural and Fruit Co-Operatives Association, Val Venosta (VI.P), has noteworthy innovations such as BIOgraphy, a traceability and transparency system by means of which the end customer can consult the website www.biography.vip.coop to find the farmers that have grown every one of the apples from VI.P’s organic line and where the fruit comes from.

As for the rest of its production, a QR code on its apple labels and on the back of its packaging links smartphones and tablets to the website www.lookbehind.vip.coop, where videos and texts on where each piece of fruit comes from are available.

In addition, VI.P is working on expanding its range of club varieties, including apples like Kanzi©, Envy© and Ambrosía©.

Furthermore, it is keeping up its investments in maintenance and improving structures, automating the third warehouse within the association of cooperatives and installing a new waxing line for the red varieties to add to the three existing ones.

VI.P has 7 cooperatives and 1,730 producers who work in the Venosta Valley in the Italian Alps.

Every year it harvests an average of 350,000 tons of Val Venosta apples, its main product, distributing them among 50 international markets, most notably Italy (which accounts for 50% of the produce), Germany, Scandinavia, eastern countries, North Africa and the Middle East, where it plans to continue to expand its penetration.

Spain accounts for 7-8% of VI.P sales.

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VOG celebrates the success of Envy

Thanks to an agreement signed with New Zealand’s ENZA, the distributor and holder of the trademark rights, VOG is Italy’s exclusive producer of the Envy apple, together with the second project partner in Alto Adige, the VI.P. Consortium.

VOG presented a great achievement at Fruit Logistica 2016: Envy.

Thanks to an agreement signed with New Zealand’s ENZA, the distributor and holder of the trademark rights, VOG is Italy’s exclusive producer of this apple, together with the second project partner in Alto Adige, the VI.P. Consortium.

The presentation at Fruit Logistica heralds a significant increase in production. “We have marketed the first significant Envy harvest,” said consortium director, Gerhard Dichgans, “and it has been a great success. The total volume was 600 tons, of which 300 were produced by us: 70% were positioned on the Italian wholesale market and the rest in Spain, with fantastic returns: a meaningful result, as we have never received such a unanimous response from wholesalers with any other variety.”