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Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Chilean cherries played a prominent part in the recent Chinese New Year celebrations, as red is the traditional colour of the festival and the peak sales period for Chilean cherries in China. The Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) teamed up with food delivery service Ele.me to hold the Harvest Your Red Moment and Deliver Happiness Together 2020 Chilean Cherry x Ele.me Spring Shopping Festival Launch Ceremony. 

To satisfy the high consumer demand for Chilean cherries, Ele.me has added Cherries from Chile to the “100-Million Yuan Subsidy” programme within its 2020 Spring Shopping Festival. The programme works together with sellers on the Ele.me platform to subsidise sales of Chilean cherries. The Ele.me platform guarantees fast delivery of the fresh fruit.

Charif Christian Carvajal, ASOEX’s Europe and Asia marketing director, said, “We hope that through our cooperation with Ele.me, more consumers in China will be able to enjoy fresh, high-quality Cherries from Chile as part of their New Year celebrations and even onwards towards mid-February.”

Juan José Vidal Wood, Trade Commissioner at the Shanghai office of ProChile, said, “China is the primary market for exports of Cherries from Chile and cherries are an important component in the two countries’ flourishing economic relationship. Cooperation with Ele.me will have a positive impact on the consumption and promotion of Chilean cherries in China.”

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Alibaba strengthens local services by merging platforms

Alibaba strengthens local services by merging platforms

 

One area in which Chinese online retail giant Alibaba is considered to be weak is in local services, at least compared with its rival Meituan (owned by Tencent). Meituan’s quarterly food delivery business revenue is more than twice what Alibaba generates from quarterly revenues from local consumer services (around CNY6.8bn). This is what has prompted Alibaba to integrate its local service platforms, Koubei and Ele.me, with its group-buying platform, Juhuasuan. The move is intended to upgrade local services to Juhuasan by offering digitally enhanced services. The integration allows Koubei and Ele.me to use an additional sales channel (Juhuasan) to compete with their rival Meituan.

Koubei and Ele.me developed digital coupon capability this year, allowing local service providers to offer promotions including multibuy, “buy one get one free” and “50% off” for the first time.

TAGS: retail, Alibaba, Koubei. Ele.me