The break-up of retailer Real continues, with Edeka set to complete the takeover of 44 Real stores, according to Lebensmittel Zeitung. Edeka is also in negotiations to acquire a further 28 stores in the future. In the meantime, Germany’s Federal Cartel Office, the Bundeskartellamt, has ruled that allowing Edeka to acquire the 28 stores would create significant competition concerns.
Since announcing the sale of its Real banner to the SCP Group in June 2020, Kaufland has acquired 92 stores, while Globus has gained a further 24, with negotiations on-going for the rest. In an attempt to maintain competition, especially at a local level, the Bundeskartellamt is requiring SCP to sell some of the Real stores to medium-sized retailers.
As of the start of this year, grapefruits and lemons also receive the plant-based Apeel protective coat. The longer-lasting vitamin C miracles are now available throughout Germany at Edeka, Marktkauf and Netto Marken-Discount. They are the newest members of the Apeel range after avocados, oranges, clementines and mandarins. The Edeka network is thus expanding its commitment to increasingly sustainable ranges and is once again setting a sign in the fight against food waste.
According to the Food Report 2020 of the Federal Ministry of Food and Agriculture (BMEL), 12 million tons of total or about 75 kilograms of food per person are disposed of in Germany every year. The Apeel formula of plant origin gives the surface of fresh products a kind of second skin, which acts like an additional protective coat. The Apeel protective layer ensures that less water from the inside can evaporate through the actual shell and at the same time less oxygen can penetrate from the outside.
An optimal microclimate is created under the second skin: the fruit can continue to breathe while the maturation process slows down considerably. This means that Apeel products stay fresh for longer – with an unchanged enjoyment experience, as neither the taste nor the smell of the food is affected.
The shelf life of the products is significantly extended by Apeel – with consistently high quality. At the beginning of 2020, a pilot trial in 2,900 Edeka markets and net stores over twelve weeks showed that the amount of avocados that had to be sorted out in the market was reduced by 50% thanks to Apeel, while customer demand in the participating markets increased significantly.
Apeel is an innovative process developed by the US company Apeel. Vegetable fats – lipids and glycerolipids – are used, which are contained in the skins, seeds and pulp of all fruits and vegetables. Accordingly, the Apeel protective layer consists of components that are also consumed regularly as part of a normal diet. Thus, Apeel differs in principle from approaches in which a synthetically produced sugar derivative is applied.
© J. Triepke, Flickr
Edeka has bought the last 10% of Netto. As retailanalysis.igd.com reports, the German supermarket giant already owned a majority stake in its discount chain, Netto Marken-Discount, with Tengelmann holding a 10% share. But now Edeka has assumed total control of the solidly performing discounter after signing a deal to purchase the remaining stake. The move indicates Edeka’s commitment to the profitable discounter segment and is in line with the trend towards consolidation in German retail. The deal will complete on 1st January, 2021.
The Edeka Group is extending its commitment to fighting food waste by using the innovative “Apeel” technology not just to protect its avocados but also oranges and clementines. Apeel produce has a protective layer consisting of plant-based materials that slow down water loss and penetration by oxygen – two main factors contributing to decay of fresh fruit and vegetable products.
Apeel reduces food waste and makes plastic foil unnecessary for packaging many products. Edeka is the trading partner of US-based Apeel Sciences and launched avocados with Apeel’s protective coating at selected stores at the end of 2019.
Oranges and clementines are now following suit as part of the pilot project. In the future, Apeel’s plant-derived protective coating will also ensure longer-lasting freshness of Edeka WWF oranges (1.5 kg bag), Edeka Selection oranges “NavelGold” (1 kg bag), and EDEKA Selection “ClemenGold” clementines (750 g bag).
The Apeel-protected oranges, clementines and avocados will be available in selected Edeka stores in parts of northern Germany and North-Rhine Westphalia, as well as at Netto branches in parts in Bavaria, Baden-Württemberg and Lower Saxony. The project foresees nationwide roll-out of these longer shelf-life products in Germany during 2020.
German consumers have once voted for the best fresh produce departments among the country’s retailers and the winners were Globus, Edeka and Lidl.
Globus was the winner in the hypermarkets category, Edeka in the full range supermarkets category and Lidl in the discount category.
The Fruchthandel Magazine retail awards were announced yesterday in Berlin during the Fruitnet World of Fresh Ideas event held on the eve of Fruit Logistica 2017.
They are the result of a poll of 9,000 German households by consumer research company GfK.
GfK asked consumers to rate the retailers according to factors including the regular and reliable availability of a full range of really fresh produce; the layout, attractiveness and cleanliness of the department; the availability of staff to give help and advice; and the availability of special items such as organic and convenience products.
They were also asked to rate the value for money offered by the retailer and their level of confidence in its food safety.
“The survey shows yet again how important the fresh produce department is to the overall image the retailer,” said Robert Broadfoot, managing director of Fruchthandel Magazine, Dusseldorf.
“It is especially pleasing to note that consumers are continuing to place increasing importance on the quality of fresh produce and the level of staff service.
“Retailers who have not had these the factors high on their list of priorities before are now beginning to pay much more attention to them. That is good news for the consumer,” he said.
Photos of award winners courtesy of Messe Berlin