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The quality Apples from Europe promotion campaign continues in Dubai

The quality Apples from Europe promotion campaign continues in Dubai

Promotional campaign “Strength of taste, vitamins and colors. Meet the quality of Apples from Europe” is gaining its momentum. This is due, among others, to the WOP Dubai (World of Perishables), which was attended by representatives of the Association of Polish fruit and vegetable distributors ‘Unia Owocowa’ and the Union of Polish fruit growers. The event took place from the 12th to the 14th November at the Dubai World Trade Center.

At the almost 50 meters stand, financed by the European Union, apple producers and distributors had the opportunity to meet with contractors not only from the Emirates, but also the entire Gulf region.

The experts from the Association “Fruit Union” gave also three lectures at the conference held in the frame of the Fair about the objectives and main activities of the campaign, characteristics, production and logistics of European apples and the process certification of exported fruit.

Foreword by Ms. Katarzyna Rzeźniczek, First Counselor of the Polish Embassy in Abu Dhabi, Representative of the Ministry of Agriculture and Rural Development, gave the event greater prestige. Large audience – key importers and distributors of fruit, the most important representatives of the UAE media, as well as representatives of such important institutions as Dubai Municipality, – listened to every presentation with the great interest.

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New era for Gulfood in Dubai

Celebrating over three decades of success, in 2017 Gulfood will host more than 5,000 local, regional and international companies from 120 countries displaying hundreds of thousands of finished food and beverage products.

Gulfood, the world-leading annual food and hospitality event in Dubai, is undergoing major changes in format and visitor experience in preparation for the next edition, being held February 26 to March 1 in 2017.

Gulfood 2017 will focus on finished food and beverages and feature dedicated halls organised around the areas of Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; Power Brands; and World Food.

Trixie LohMirmand, senior vice president of Exhibitions & Events Management for the event host, Dubai World Trade Centre, said the new layout comes amid growing global sales across these eight food commodities.

“Not only will Gulfood’s new sectorised format allow visitors to get straight to business assessing quality and benchmarking price in their respective segments, but it will also lead to deeper market insights and trend awareness through focused consultation with the right experts in one place,” LohMirmand said.

“The emirate is already the world’s biggest re-exporter of rice, coffee and tea, and Gulfood opens the door to international food industry professionals to learn more about the recent infrastructure and mega project developments – such as Dubai Wholesale City – that will further transform the emirate’s strategic potential as a re-export hub for the global food industry.”

Global buyers will discover more than 1,000 new-to-show food and beverage producers at the February event, which will feature 120 national pavilions including for first-time participants Malta, Finland and Slovakia. Exhibitor space has already sold out.

Gulfood 2017 will host more than 5,000 local, regional and international companies from 120 countries displaying hundreds of thousands of finished food and beverage products.

For more information: Gulfood 2017