Posted on

Aldi eases rationing of products

Aldi’s banana price cut denounced

Aldi UK has announced that it is to relax shopping restrictions for a series of products that were previously being rationed at its UK stores. The discounter, which has recorded an 11% jump in sales in the past month, had limited customers to four of every product after panic-buying in response to the coronavirus pandemic. Products such as fresh fruit and vegetables and meat will no longer be rationed for shoppers. However, Aldi customers will continue to be limited to only two of its most popular items, which include antibacterial hand gel, UHT milk and baby formula. Meanwhile, other popular items such as nappies, bleach, toilet roll, pasta, tinned tomatoes, beer and hand wash will be limited to four items per person. 

A statement from the German retailer said: “While we would still encourage people to buy only what they need, product availability in store is good and the move will make it easier for people to shop for vulnerable people and those who are self-isolating.”

Posted on

German discounters now command a tenth of British grocery sales

Discount retailers Aldi and Lidl have reached a combined 10% share of the British grocery market for the first time, new grocery share figures from Kantar Worldpanel for the 12 weeks to November 8, 2015, show.

Discount retailers Aldi and Lidl have reached a combined 10% share of the British grocery market for the first time, new grocery share figures from Kantar Worldpanel reveal.

The data, for the 12 weeks to November 8, show Lidl’s market share reached a new record high of 4.4%, up 0.7 percentage points on last year thanks to 19% sales growth. Aldi grew sales by 16.5%, keeping its market share at 5.6% for the fifth consecutive month.

Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said the discounters show no sign of stopping and with plans to open hundreds of stores between them will further widen their reach to the British population.

“If you look back as recently as 2012, Aldi and Lidl only held a 5% share of the market, and it had previously taken them nine years to double their combined share from 2.5%. In the last 12 weeks the two retailers have attracted another additional million shoppers compared with last year while average spend per trip has increased by 4% to £18.85, which is 78p ahead of the total retailer average,” McKevitt said.

Other highlights from the latest data:

  • Sainsbury’s: has seen its fourth consecutive period of growth despite the tough market, with sales up 1.5%
  • Tesco: sales were down by 2.5%
  • Morrisons: sales fell 1.7%
  • Asda: sales dropped 3.5%
  • Waitrose: sales up 2.7%
  • The Co-operative: sales up 1.5% & a 0.1 percentage point gain in market share

Shoppers paying less

Grocery inflation stood at -1.7% for the 12 weeks to November 8, which means shoppers are now paying less for a representative basket of groceries than they did in 2014. “This is the same fall as reported last month. Falling prices reflect the impact of Aldi and Lidl and the market’s competitive response, as well as deflation in some major categories including eggs, butter, bread, crisps and fresh poultry,” Kantar Worldpanel reported.

 

sources
http://www.kantarworldpanel.com/en/Press-Releases/Aldi-and-Lidl-reach-10-per-cent-share-of-the-British-grocery-market-for-the-first-time
http://www.kantarworldpanel.com/en/grocery-market-share/great-britain