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70% of French bought organics during confinement

70% of French bought organics during confinement © Eurofresh Distribution

© Eurofresh Distribution

 

More French consumers began buying organic products during the Covid-19 quarantine. In fact, during the lockdown, 7 in 10 consumers bought organics, 8% of whom were new to the world of organics. These are the findings of a study published by the Bio Agency, which also reported that consumption was up overall of organics, especially amongst young people (18 to 24 years old), who consumed 11% more (compared to 6% of all buyers). While most sales of organics were in hypermarkets (57%), direct sales also played a key role, with 22% purchased from farms, local platforms or Amapa (French agroecological consumer groups). These direct sales systems are particularly successful in rural areas, where 37% of inhabitants use these channels. Specialty bio stores and proximity stores account for 26% and 24% of organic sales, respectively. Sales of organic products using car pick-up services at supermarkets are up 17% in this period, while online orders (excluding pick-up services) increased 7%.

The report also notes that the current pandemic has raised awareness of organics among consumers between the ages of 50 and 64, of whom 54% claim to have purchased organic produce to support French producers in this sector. Similarly, the growth of direct sales of organics can be attributed in part to their proximity and environmentally friendly production methods. Almost all of the newly converted organic consumers (90%) plan to continue promoting bio producers, citing among their reasons the fact that these products are better for health (59%), are of better quality (57%), and are more respectful of the environment (56%).

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Nunhems® continues to innovate in the lettuce segment to meet consumer demands

The vegetable seeds subsidiary of BASF is introducing new and original types of lettuce and bringing new concepts to supermarket shelves that put an emphasis on the flavour, colour and culinary uses of lettuces 

Nunhems®, the vegetable seeds subsidiary of BASF, is holding a new edition of its Lettuce and Spinach Demofield in Cartagena (Murcia) on 10-14 February, where it will be showcasing not only its new and original types of lettuce and spinach but also its commitment to bringing added value to consumers with the launch of new salad leaf concepts. “We want to go one step further and not just rest on our laurels as a producer but also make the whole retail chain aware of the variety and versatility of different types of lettuce, offering another way of presenting and consuming this product,” explained Juan Pedro Pérez, Crop Sales Manager Salads EMEA at BASF Vegetable Seeds. 

The novelty in the romaine lettuce segment is Magistral, a variety “with which we’re looking to increase crop profitability,” says Carlos del Espino, the lettuce specialist at BASF Vegetable Seeds. Thanks to its smaller size and weight and more uniform shape, Magistral is designed for high-density growing environments, thus increasing yield per hectare. 

In the mini-romaine segment the company is introducing Winbee F1 (NUN 6549 F1), a variety recommended for spring growing with high resistance to tip burn. In this respect, Del Espino revealed that they are working to round off the annual cycle with a new variety for winter. 

With a view to marketing in the Little Gem segment, the new variety from Nunhems® for the winter is the NUN 6806 F1. With this variety, BASF’s vegetable seeds business is complementing Thicket F1 and Thespian F1, two very hardy and versatile varieties that round off the annual growing cycle and consolidate the breed as a benchmark in this type of lettuce. All of them are resistant to mildew and aphids.   

Higher quality Iceberg lettuces

The Iceberg lettuce is one of the company’s hallmarks and its big showpiece in this segment, and this season it is introducing three new varieties: NUN 1212 F1, NUN 1228 F1 and NUN 1232 F1, for autumn, winter and spring respectively. “With these new varieties we are bringing even higher quality in terms of plant formation; these varieties are suitable for mechanized harvesting thanks to their uniform shape and we have even improved the post-harvest performance,” explains Del Espino, adding that they are also resistant to mildew and aphids. Nunhems® is thus offering the sector a range of varieties that will help them to improve their yield per hectare. 

 These three varieties join Melosa F1, which has shown how well it adapts to summer growing, performing extremely well in terms of bolting and tip burn in extreme conditions, and Goldiva F1, which has performed outstandingly in January harvests thanks to its good plant formation, calibre and resistance in the field, allowing a wide harvesting window.  

Concepts for consumers Nunhems® is taking a big step forward in the lettuce market to attract consumers by introducing new concepts that put an emphasis on the clearly differentiating factors of certain varieties. An example of this is Themes F1 and Intred F1, respectively green and red Little Gems, offering retailers the chance to sell these products in twin packs that bring added colour to the traditional salad range. Meanwhile, NUN 06193 F1 and NUN 06567 F1 are two varieties that stand out for their sweeter flavour, while with Agros, Nunhems® has demonstrated its support for producers and other agents in the chain in terms of the growing need for harvest mechanization. 

But the most revolutionary concept, without a doubt, is the Chef’s Lettuce, designed for the hotel, restaurant and catering industry. With Greenglace and Rubyglace, among others, Nunhems® is introducing different types of leaves for different sandwich formats. Meanwhile, the wrap is a lettuce whose leaves form a kind of spoon shape and can be used as a base for different cold or hot toppings. Crispol F1 is one of the varieties that falls within this concept. “We have the products, and now we want to offer ideas and suggestions about how to use them in the kitchen,” says Juan Pedro Pérez. 

Spinach Nunhems® is one of the market leaders in this crop and continues to make great strides in its cultivation. The result of the company’s work is the wide range featured in its catalogue, including such well-established varieties as Hydrus F1 and Alcor F1 which allow year-round spinach production.  Some of the new varieties include Formax F1, Sculptur F1 and Crater F1, all of which stand out for their high quality. From an agricultural point of view, all of them are resistant to mildew (1-17) and have a high tolerance to leaf spot. Nunhems® is thus underlining its commitment to the sector and continues to work hand-in-hand with producers to jointly develop solutions to the key challenges facing this flourishing segment. 
 
About BASF At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63 billion in 2018. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (BAS). Further information at www.basf.com. 
 
About BASF’s Agricultural Solutions division With a rapidly growing population, the world is increasingly dependent on our ability to develop and maintain sustainable agriculture and healthy environments. Working with farmers, agricultural professionals, pest management experts and others, it is our role to help make this possible. That’s why we invest in a strong R&D pipeline and broad portfolio, including seeds and traits, chemical and biological crop protection, soil management, plant health, pest control and digital farming. With expert teams in the lab, field, office and in production, we connect innovative thinking and down-to-earth action to create real world ideas that work – for farmers, society and the planet. In 2018, our division generated sales of €6.2 billion. For more information, please visit www.agriculture.basf.com or any of our social media channels. 

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Over a quarter of UK consumers don’t trust organic label

Over a quarter of UK consumers don't trust organic label
Source: https://www.gov.uk/

 

A survey in the UK has found that more than a quarter of shoppers say they are “not confident at all” that food labelled as organic has been produced under organic farming methods. As wickedleeks.riverford reports, while shoppers have more ethical considerations when shopping, there is a “deep suspicion” over the labelling of ethical products. The poll was carried out online with 1,000 shoppers by Lloyd’s Register. According to the results, 26.9% of respondents reported being “not confident at all” that the organic label was accurate, while 61% said they were “fairly confident” and 11.8 per cent said they were “very confident”. Similarly, 20% of UK consumers said they were “not confident at all” or “very suspicious” about claims that vegan products do not contain meat.

According to the Food Trends report, “There is a deep suspicion on the part of shoppers regarding ethical food products. In an industry built on trust, this signals that this trust is under threat. This will mean that certification bodies will need to increase their efforts to educate consumers on the role of certification and what the logo represents.” 

The report also found the country in which the food is grown to be important for consumers, with 63% saying they check the source country of their food products. A third of respondents also reported being more concerned than they were a year ago about food safety concerns related to outbreaks of listeria or other food borne illnesses.

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23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

23% of consumers to increase consumption of sustainably grown vegetable over next 3 years

Consumers worldwide are changing their purchasing habits and the sustainable food revolution appears to have taken off. These are the findings of the Wave X-Remix Culture report, carried out by the IPG Mediabrands Group, which surveyed 56,398 consumers from 81 countries on their consumption habits. The report also predicts that in the next three years, 23% of buyers will increase their consumption of sustainable vegetable products and 13% will increase purchases of non-fresh sustainably produced items. 

The organic market is no longer a niche. Consumers are placing greater value in socio-environmental issues, such as the use of plastics, buying local produce, or greater regulations on industrial processes. The report also highlights that consumers are uncertain of the consequences of GM foods and artificial ingredients, and are concerned about the increase in allergies, intolerances and digestive difficulties. Healthy eating concerns have driven continued growth in sales of sustainable and organic products (+8.4 pp since 2013), while lowering consumption of artificial additives and red meat (-35% in the last year).

The new consumer is looking for brands that identify with their values ​​(61% of respondents said that brands have an important social role). The new consumer is less credulous and more distrustful and critical of the information he or she receives. The new consumer does not believe all of the messages transmitted by brands and companies.

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The new face of grocery retail in Spain

There has been a boom in proximity retailing and urban stores in Spain, with various Spanish and foreign retailers opening stores on busy shopping streets in city centres, generally with lower amounts of retail selling space. Examples include Condis Express, Carrefour Market and Supercor Expres.

Spain is slowly recovering, but its five years of economic recession have left a lasting impact on its retail sector and consumer behavior. Shoppers are now more price-conscious and retailers have had to adapt to the increasing importance of convenient locations and the incipient threat from low-cost retail formats.Those are among the observations in a new USDA GAIN report on opportunities for US exporters in Spain’s retail food market.

Consumer confidence

The report says Spain is expected to continue to show positive signs of recovery, with a return to pre-crisis retail sales figures likely by 2019. “This situation will likely be reflected in consumers gradually increasing their expenditure again, so opportunities will continue to arise for U.S. exporters,” it says. In the retailing industry, some operators have started to see slow positive growth for the first time in several years, especially in grocery.

Shopping habits

GAIN says that, according to Euromonitor, another effect of the economic crisis is consumers are now reluctant to travel to hypermarkets and big shopping malls on city outskirts, due to the cost and inconvenience. “As a result, the future of many of the large retail centers built during the good days of the Spanish economy are compromised.”

There has thus been a move to proximity retailing and urban stores, with various Spanish and foreign retailers opening stores on busy shopping streets in city centres, generally with lower amounts of retail selling space. Examples include Condis Express, Carrefour Market and Supercor Expres.

Product trends

Spanish consumers are also increasingly health conscious, GAIN says, noting that naturally healthy and free-from products are more widely available in supermarkets and specialty stores. “One of the most interesting and promising categories are healthy products indicated for food intolerances. According to Euromonitor, in 2014, food intolerance products sales grew 27% in value to reach $306 million.

Online sales in Spain

Online retailing is steadily increasing (+7% in value in 2014) and expected to continue to be prosperous in the medium term, as more store-based companies move to online commerce.

Its top internet retailers are focusing on building trust among their collective consumer base. According to Euromonitor, the reasons consumers give for shopping online are:

  • Convenience 78%
  • Better prices and offers 73%
  • To save time 66%
  • Easy purchase process 56%

However, mobile retailing is outperforming internet retailing overall in Spain, where smartphone penetration is estimated at around 80%, one of the highest rates in the EU.

Table 2. Grocery Retailers Company Shares (% Value)

Source: GAIN report SP1542, Spain, Retail Foods Annual 2015