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Grupo Rosegar: 60,000 tons of citrus fruit and vegetables

grupo Rosegar

The family group’s supply comes to 35,000 tons of prepared produce, including 25,000 tons of citrus, 6,000 of peppers and 4,000 of melons. While the citrus supply is mostly made up of about 20,000 tons of lemons, there are also oranges, clementines and grapefruit, which account for another 5-6000 tons. Added to this, there are around 20,000 t of other vegetables from growers associated with the group, adding to the group’s product range with more tomatoes, lettuces, cucumbers, zucchini and watermelon. They have also started to produce their own tomatoes as of this season, having acquired 17 ha of greenhouses in the Nijar area.  
Germany is their biggest market, accounting for 60% of their exports. Then comes Austria with 15%, then the Nordic countries with 20%, and then France with 5%. They also operate their own transport fleet of about 20 trucks so as to control the entire supply chain. They meet the quality protocols required by customers in the field, the warehouse and in terms of the workplace, with the IFS, GlobalG.A.P., QS and GRASP certifications.
They also take part in the “Bayer Food Chain” program in order to minimize the risks of pesticide residues. “Our goal is to cultivate as safely as possible, with a minimum of waste, optimizing the comprehensive management of our crops,” Daniel and Jose Antonio Rosero explain. “We intend to continue expanding our range, ensuring the utmost safety for our products.”

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Beta, customised service leaders

With more than 4 million boxes of green asparagus and 1.5 million of grapes exported annually, Beta is positioned among the top ranking Peruvian exporters in these two categories. Their main grape varieties are Red Globe, Thompson and Crimson, grown in the Piura area, and most is exported to Asia, specifically  in the complex Chinese market.  “We are able to reach the most distant ports with fruit in a good condition and all its organoleptic qualities intact, because we run a highly efficient logistics setup”, explains Mónica Dávila. Beta’s strategy in 2014 is to achieve growth through maintain a good market positioning and providing their clients a secure supply throughout the season, through a long-term trade relation, quality and calibre focused on the needs of each client and a fully customised service, allowing great flexibility to adapt to all kinds of scenarios.

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ClemenGold – citrus at its best


Four years after its launch, the sweet and seedless easy peeler brand, ClemenGold, is enjoying an enviable position on the shelves of selected Canadian, European and Chinese retailers. Quality, innovation, strong partnerships and sustainability lie at the heart of this easy peeler brand.

Sun ripened and hand-picked by selected growers from South Africa and Spain, as well Australia, Peru and even Morocco; this bright orange citrus fruit, with its lovely peel, has a special taste profile with a well-balanced acid to sugar ratio. ClemenGold also has an excellent shelf life.

“The core value of this easy peeler brand is ensuring that only consistently good eating quality fruit is marked and supplied as ClemenGold. To ensure this, quality inspections are conducted on three levels: at source, on arrival in the marketplace and in-store,” says Michelle Kruger, Global Brand Director at ClemenGold.

With the Citrus Black Spot issue in the EU breathing heavily down the neck of some ClemenGold supply countries, new markets are being explored, and securing the supply of good quality, ‘healthy’ fruit is crucial.

The ClemenGold brand has thus far only included the Nadorcott variety, and the original raison d’être for the trademark was to differentiate and protect the value of good quality for Nadorcott in the face of a growing volume of varied quality.

But to stay ahead of the curve, businesses have to take risks and innovate. New varieties that fit the ClemenGold profile are currently being experimented with and some are already beyond the trial phase.