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Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Chilean cherries played a prominent part in the recent Chinese New Year celebrations, as red is the traditional colour of the festival and the peak sales period for Chilean cherries in China. The Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) teamed up with food delivery service Ele.me to hold the Harvest Your Red Moment and Deliver Happiness Together 2020 Chilean Cherry x Ele.me Spring Shopping Festival Launch Ceremony. 

To satisfy the high consumer demand for Chilean cherries, Ele.me has added Cherries from Chile to the “100-Million Yuan Subsidy” programme within its 2020 Spring Shopping Festival. The programme works together with sellers on the Ele.me platform to subsidise sales of Chilean cherries. The Ele.me platform guarantees fast delivery of the fresh fruit.

Charif Christian Carvajal, ASOEX’s Europe and Asia marketing director, said, “We hope that through our cooperation with Ele.me, more consumers in China will be able to enjoy fresh, high-quality Cherries from Chile as part of their New Year celebrations and even onwards towards mid-February.”

Juan José Vidal Wood, Trade Commissioner at the Shanghai office of ProChile, said, “China is the primary market for exports of Cherries from Chile and cherries are an important component in the two countries’ flourishing economic relationship. Cooperation with Ele.me will have a positive impact on the consumption and promotion of Chilean cherries in China.”

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Cherry Special Committee of the Chilean Fruit Exporters Association launched the 2019/20 cherry wholesale season in China

Credit: TRAVELFOODIES (https://travelling-foodies.com/)
Credit: TRAVELFOODIES (https://travelling-foodies.com/)

 

 

On December 7, the Cherry Special Committee of the Chilean Fruit Exporters Association launched the 2019/20 cherry wholesale season in China’s largest fruit wholesale market, Guangzhou JNH Fruit Market. Charif Christian Carvajal, director of the Eurasian Market of the Chilean Fruit Exporters Association, said that Chilean cherry exports this season are expected to reach a new record of 210,000 tons, compared with about 180,000 tons in the previous quarter. Nearly 90% of Chilean cherries will be distributed towards China.

Representatives from the Chilean Consulate General in Guangzhou, Chile Fruit Trade Industry Association, exporters and growers of fresh cherries, and fruit importers and distributors from China participated the celebration. The celebration coincided with the first arrival of Chilean cherries shipped this season. “The Chilean cherry is finally arrived!” Said Sharif, “we promote as Enjoying Your Red Moments this year by meeting the market needs and prouding of great quality this year!”

Hernán Jaramillo, Commercial Consul of the Commercial Section of the Consulate General of Chile in Guangzhou, said: “Chile exports of cherry and other fresh fruits to China can tell closer economic relations between the two countries. We are glad that cherry is a new fashion among consumers in winter in China.”

Zheng NanShen, general manager and executive director of Guangzhou JNH Fruit Market, said that there are great improvments following the free trade agreement between China and Chile, and more varieties of Chilean fruits have been purchased by Chinese customers. The most popular fruit is still Chilean cherry which are sweet and juicy, bringing sweetness to Chinese consumers in every winter. “

 

Source. WECHAT- Asiafresh https://mp.weixin.qq.com/s/75pngHb6HGFsdumrzHb1jw

 

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Chilean cherry exports to China continue to rocket

Chilean cherry exports to China continue to rocket

Chile has over 40,000 hectares of cherries, which leads to infrastructure development and employment opportunities. China is by far the main export market for Chilean cherries, receiving over 80% of total volumes. Exports are set to surpass 180,000 tons, making it the country’s most valuable export fruit.

During the 2017-2018 season, Chile sent 385,500 tons of fresh fruits to China, up 66% from the 2016-2017 campaign, according to Asoex data. Cherry exports accounted for 41.4% of total Chilean fruit shipments to China. It is estimated that Chile will need to produce twice the current volume of cherries to meet the growing market demand.

Chile’s cherry production areas have benefited from the sharp rise in exports of the fruit to China. This is the opinion of the president of the Cherry Committee of the Association of Fruit Exporters of Chile (Asoex), Cristian Tagle, who said, “There is a better quality of life, better conditions of the population, in the areas where the fruit of the cherry is produced and the producers have perceived that there is an opportunity. They have continued with the plantations.”

 

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Argentine cherries land in China

Argentine cherries land in China

On January 8, 2019, the first shipment of 160 tons of Argentine cherries was shipped to the Asian giant. In 2017, China imported US$771 million of cherries, representing 31% of the total volume of imports worldwide. Its main suppliers were Chile and US.

During the G20 summit in Buenos Aires, Argentina in November 2018, the governments of China and Argentina signed a series of bilateral agreements, which included the opening of the Chinese market for cherries. Adolfo Storni, president of Cerezas Argentinas, said, “It has been a season with positive and negative aspects. One positive aspect is that the international market has had good prices. As every year, Chile focuses its exports on China, and then leaves us the quality markets of the US, Canada and the EU. On the other hand, Argentina, specifically Río Negro and Neuquén, have had rains before and during the harvest which affected production, leading to an estimated drop in exports of 20% in 2019. Unfortunately, this has been happening quite often in recent years due to climate change. What’s more, tax policies imposed in Argentina led to an increase in costs and therefore much lower profitability than expected.” Regarding the opening of China, he stressed that this is a great achievement: “We are all aware of what this means. The potential for the development and growth of Argentina’s cherries is enormous. We will have to work hard to achieve the quality, calibre and colour standards that Chinese consumers want, but we understand that Argentina has an excellent product and, after a couple of years, we should be a more important player.” Argentina faces certain trade restrictions that put it at a disadvantage compared to its competitors when it comes to reaching international markets, such as the lack of Free Trade Agreements. Argentina’s cherries face levies of 12% to enter the EU and 10% to enter China. In contrast, Chile reaches both destinations with a 0% tariff.

The first export, of eight containers of fruit from establishments in Río Negro, Neuquén and Chubut, went by sea via the Pacific and was supervised by the Chinese phytosanitary technicians, who approved compliance with the agreed protocol. There is still the possibility of exporting by air and reaching the Asian markets before the end of the year where better prices are obtained. In March, another delegation of Chinese technicians will visit Argentina to make progress on that issue.

Cerezas Argentinas S.A. and Frutos de los Lagos make first shipments to China

Cerezas Argentinas SA, located in the area of ​​the Central Valley of Río Negro in Patagonia (fly-free region) is distinguished by its fruit’s sanitary standards, outstanding quality, excellent size, colour and sweetness. Together with other producers from the area, it has made one of the first official exports to China. “China is the main importer of cherries worldwide and the strengthening of our commercial relationship with this country will allow us to consider it our main market in the future,” said Adolfo Storni, president of the company. He also stressed: “This first export is the result of joint work between entities in the sector: SENASA, the Ministry of Production and Labour of the Nation, the Argentine Embassy in China, the Foreign Ministry, CAPCI, the producing provinces, national government entities and the private sector.” Cerezas Argentinas and Frutos de los Lagos packed one container each of the Sweetheart variety, a late variety with an excellent dark colour. The fruit is very firm, has a high sugar content, and very good conditions for travel in containers. Frutas de los Lagos has a plantation of 128 hectares strategically located in the productive valley of the department of Sarmiento, in the province of Chubut, surrounded by the natural resources of Argentine Patagonia, whose geoclimatic conditions are very favourable for organic agriculture. Storni said, “We are the only company certified organic in Argentina.” Frutos de los Lagos currently has a production capacity of close to one million kilos of fresh cherries, most of which are destined for export. It has its own packaging plant, equipped with Unitec machinery, from where 2.5kg and 5kg boxes are packed, with the possibility of dividing into individual bags for those markets that require it, such as the US.

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Chilean cherries top Alibaba’s fresh produce sales on Singles’ Day in China

Alibaba's Mr. Fresh, ASOEX and Fruta Cloud joined forces to promote Chile’s cherries on China’s biggest shopping day ever

Chilean cherries have once again played a big role in Alibaba’s sales on Singles’ Day in China.

The e-commerce giant made a record RMB 120.7 billion (USD 17.8 billion) in gross merchandise volume during the shopping festival, celebrated on November 11.

According to a press release from Fruta Cloud – which helps customers source fresh, quality fruit from around the world – this year Chile’s fruit exporters association ASOEX joined with Alibaba and Fruta Cloud to promote the ideal growing conditions, the rich farming history and the advanced technology behind cherries from Chile.

Alibaba’s Mr. Fresh, ASOEX and Fruta Cloud joined forces to promote Chile’s cherries on China’s biggest shopping day

November 11 also marked the start of the Chilean cherry season and ASOEX’s marketing campaign, it said.

“As the major supplier for Alibaba’s Mr. Fresh, Fruta Cloud invested resources in procurement, quality control and logistics to guarantee the optimal consumer experience,” it said.

Known for its massive discounts, the November 11 shopping festival had a new theme this year to show that the Chinese consumers are looking for a premium product at a reasonable price.

Arrival of air freight of cherries from Chile to China imported by Fruta Cloud

“Mr. Fresh and Fruta Cloud unveiled super-sized (JJJ, 30mm) Chilean cherries for the first time.

“They were quickly sold out before the festival began. Indeed, Chilean cherries became the highest grossing item in the fresh produce category.

“Our effort demonstrates that there is a genuine and growing demand for premium produce on Alibaba’s Tmall platform,” said Fruta Cloud CEO George Liu.

“ASOEX’s marketing message really resonates with our customers, I think it’s a bold and effective campaign that helps Chilean cherries build strong brand recognition and loyalty in the minds of the growing upper middle class,” Liu said.

Source: Fruta Cloud

 

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French pesticide ban could aid US cherry exporters in other EU markets

While US cherry exports to France will be prohibited this year, due to the Dimethoate ban, on the positive side for US cherry exporters is that France’s production is likely to be impacted by the ban on the pesticide – the French cherry crop is likely to be smaller and pricier – thus creating opportunities for France’s competitors in the EU, such as the UK.

France’s ban on cherry imports from countries where the pesticide Dimethoate is used has left fruit importers and traders fearing the country may soon apply similar bans involving other EU-approved pesticides or chemicals, according to a report by the USDA Foreign Agricultural Service (FAS).

Should their fears come true, this would be akin to a “de-facto shutting down the free movement of EU and third-country fruits and vegetables into France,” the report says.

While US cherry exports to France will be prohibited this year, due to the Dimethoate ban, on the positive side for US cherry exporters is that France’s production is likely to be impacted by the ban on the pesticide – the French cherry crop is likely to be smaller and pricier – thus creating opportunities for France’s competitors in the EU, such as the UK, the report says.

“On April 22, 2016, France temporarily banned the import and sales of cherries imported from countries where the chemical product dimethoate can be used on cherries and cherry trees. It follows the ban of its use for domestic production. Dimethoate was used to fight Drosphila suzukii, an Asian fruit fly which causes considerable damages in cherry orchards but is suspected by France of being dangerous to human health.

“France imports roughly one fifth of its consumption, the bulk coming from EU countries including some (such as Spain, Italy and Spain) that have already banned dimethoate. The French prohibition will de facto suspend imports of cherries from the United States, valued at around $1 million annually.

On the other hand, as France’s production is likely to be impacted by the ban on the pesticide, French cherries are likely to be scarcer and more expensive, creating opportunities for competitors on traditional French export markets such as the UK.”

Overview of French cherry production and trade

France is a minor producer of cherries in the EU and its production has been declining steadily over the past few years. Most of its cherry production is concentrated in the country’s south and southwest. Its cherry exports go mostly to neighboring countries, such as Germany, Belgium and the UK.

A net importer of cherries, the bulk of France’s imports come from the EU (Spain, Belgium, and Germany) and Turkey. Chile is the main supplier of winter cherries.

The US has a niche market in France for late summer cherries (from mid- July to August) and French imports of US cherries (mainly from Oregon and Washington) are valued at about $ 1 million annually. It should also be noted that about half the cherries listed as imported from Netherlands are in fact US or Canadian cherries that cleared customs in that country.

Source: GAIN Report FR1606, 5/20/2016 “U.S. Cherries Exports to France hit by French Pesticide Ban”

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Lower fruit production in Chile

In 2015/16, the following weather conditions combined to reduce yields of cherries, table grapes and apples in Chile: 1) higher than ideal temperatures reduced the number of chill hours during the winter; 2) rainfall during the spring and harvest season; and, 3) high relative humidity during the summer.

Climatic conditions combined to prune yields of cherries, table grapes, apples, walnuts, and wine grapes in Chile during the 2015/16 marketing year, reports the USDA Global Agricultural Information Network (GAIN).

Higher than ideal temperatures reduced the number of chill hours during the 2015/16 winter. This meant blooming was delayed, uneven, and lasted longer, and the fruit set reduced for all fruits in Chile.

Another adverse factor was the rainfall during spring and the harvest season. The rain in October and November decreased cherry production and that in mid-April  – during the harvest of apples, table grapes, walnuts and wine grapes – decreased the quality and volume of exportable fruit, GAIN said.

Thirdly, high relative humidity during summer caused fungus diseases like Botrytis on table and wine grapes.

Cherries

The less than ideal number of chill hours in winter and spring delayed the cherry harvest about 10 days. A 27.7% drop in exports was initially expected but exports recovered temporarily in January. Overall, however, the MY2015/16 export volume of 83,729 tons was down 19% on MY 2014/15.

China/Hong Kong was the destination for 84% of Chile’s cherry exports and, because of the reduced volumes, prices were 15% higher.

Apples

The climatic conditions in spring caused uneven bloom, delaying the Royal Gala harvest 1-2 weeks. The harvest window was shorter and the last fruit left did not achieve the colour requirements and was too mature to harvest – factors preventing export.

Fruit volume destined for the processing industry (juice) was high and the prices dropped but reception of Chilean Royal Gala apples was good in the US market.

The Fuji variety was damaged the most by the mid-April rains, since it was in the middle of the harvest and there was some fruit cracking.

The volume of apples exported by Chile from week 1 to week 20 (May 22) was 351,152 tons, which was up 16% on the same period in 2014/15. Overall, it is forecast to export a total of about 660,000 tons of apples in 2015/16.

Table grapes

Chile’s table grape harvest was also delayed, which decreased exported volumes, though a recovery in exported volumes took place in April.

Overall, 2015/16 exports are expected to drop to 660,000 tons, down 12.5%.


 

source: “Climatic Conditions Lower Chilean Fruit Production Volumes”, USDA GAIN report CI1612, date 5/27/2016

 

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Valle del Jerte cherry improves sorting lines

Jerte farmers are planting new cherry orchards that should allow a potential harvest of 24,000 tons are over the next 4 years.

The 2nd degree cooperative association ‘Valle del Jerte’ sold 17,000 tons of cherries in 2015 from its 3,500 members located in Valle del Jerte and La Vera counties in Caceres, Extremadura. In addition to sales in Spain, cherries from Jerte were exported to Europe, Russia, Brazil and China.

The association recently invested in a new digital sorting machine that uses the centrifugal force of water to separate the fruit from the stalk. Each cherry is sorted by external defects and colour via an infrared optical system built into the sorting machine, which also has a cooling system, keeping the fruit at low temperature.

“We’re investing in preserving post-harvest fruit quality. On one hand, farmers have cut the delivery time between harvest and storage and we’re very strict on temperature control at the packing house. Quality and consumer satisfaction are major concerns for us,” the Valle del Jerte association’s commercial manager Pedro Garcia Mesías told Eurofresh Distribution.

Jerte farmers are planting new cherry orchards that should allow a potential harvest of 24,000 tons are over the next 4 years.

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Bulk of Spain’s cherry sector forms new group

The ‘Mesa sectorial de la Cereza’ (a sector working group) has been set up to meet the need for a forum for communication between the different growing areas, a way for them to share knowledge and, ultimately, to strengthen the sector and provide the means to protect their common interests.

Spain’s main cherry production, processing and marketing companies – representing about 70% of Spanish cherry production – have formed a new association.

The ‘Mesa sectorial de la Cereza’ (a sector working group) has been set up to meet the need for a forum for communication between the different growing areas, a way for them to share knowledge and, ultimately, to strengthen the sector and provide the means to protect their common interests.

The association draws its members from 8 Spanish autonomous regions: Extremadura, Aragon, Catalonia, Valenciana, Castilla y Leon, Andalusia, La Rioja and Murcia.

In a press release marking the March 7 signing of an agreement establishing the ground rules for the association, the members said the signing symbolised the start of a series of steps considered urgent and of joint concern. Its next move will be to seek a meeting with the Ministry of Agriculture, Food and Environment and the Ministry of Economy and Competitiveness in order to present the various concerns and plans related to issues such as cherry cultivation and export protocols.


Representatives of the companies at the signing of the new association’s constitution.

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Fresh cherries the first import under China-Australia FTA

A consignment of 1.2 tons of fresh cherries from Australia formed the first import into China under the China-Australia free trade agreement (FTA), signed last June and coming into effect on December 20, 2015.

The first import consignment under the China-Australia free trade agreement (FTA), signed last June, was granted entry into China on December 21, reports China’s customs agency GACC.

“Shanghai Customs District, by using a green clearance channel, fast released 1.2 tons of fresh cherries from Australia on declaration by Shanghai Esen Agro Products Company.

“It can be expected that Australian share will grow a lot at even more competitive prices on Shanghai fruit market,” said Huang Xianhua, general manager of Shanghai Ouheng Import & Export Co., Ltd. The GACC said the duty reduction thanks to the FTA will aid the expansion in the Chinese market of Australian fruit, given it is “reportedly…higher in quality but more pricey due to higher labour costs.”

According to Shanghai Customs’ statistics, over January–November 2015, 586,000 tons of fruit, worth US$ 880 million, were imported into Shanghai under preferential trade agreements, making for a 21.7% increase in volume and 37.2% in value year-on-year. A total of 10 countries/regions of origin benefited from China’s duty preferences.

With the coming into force of the China-Australia FTA on December 20, “Chinese consumers can enjoy cheaper Australian commodities like beef, mutton, dairy products, wine, lobsters, and fruits,” the GACC said.

“For Chinese exporters, zero-duty HS Codes and trade volume offered by Australia will finally achieve 100%, duty reduction transition to end in 5 years. Thus both Chinese products and exporters can get a lot of opportunities to broaden overseas market.”

source: First Import under China-Australia FTA Clears Customs