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Carrefour promotes Alba Group cherries and food transition

Carrefour promotes Alba Group cherries and food transition
Photo: Carrefour will sell more than 500,000 kilos of cherries and picotas – Revista Mercados

Carrefour has met Alba Group executives to promote cherry sales, reports Revista Mercados. The French retailer plans to sell 500 tons of Jerte cherries and picotas during 2021 as proof of its commitment to Extremadura’s product. A visit to the facilities of the Alba Group (a social economy company in Extremadura, Spain), where these cherries and picotas are grown. The meeting was attended by Alexandre de Palmas, executive director of Carrefour Spain; Jorge Ybarra Loring, director of Carrefour merchandise and Eric Caruelle, director of Socomo. Representing of Grupo Alba were Alberto Serrano, commercial director, and Ángel Vicente, financial director.

The agreement is part of Carrefour’s commitment to local producers and its objective of leading the food transition for all. Carrefour distributes cherries and picotas to its more than 1,200 establishments in Spain and exports these fruits from the Jerte Valley to countries such as Italy, Saudi Arabia and the UAE.

 

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Terrible week for Chilean cherries

Terrible week for Chilean cherries
Photo: Garce Fruit Chile

Demand for Chilean cherries has recovered after suffering severe price cuts. In mid-January, with about three weeks to go before the Chinese New Year, the whole industry had expected high sales and prices. However, on January 22, news spread on the internet that the Centre for Disease Control and Prevention had found a positive nucleic acid test for Covid-19 on the inner surface of an imported cherimoya fruit during routine monitoring of imported food.

The incident caused a shock in the Wuxi market. Local dealers involved in the incident had their goods detained and their personnel isolated. Other dealers returned goods to suppliers in Shanghai market.

On Saturday, the news was widely relayed on social media and also reported on China’s central television networks. Although it was clearly pointed out that there was only one positive case, and the results of 199 tests were all negative, indicating that consumers did not need to panic, consumers continued to link cherries to the positive result, which caused consumer panic and led to a slump in sales.

Nearby Shijiazhuang also saw positive cases during inspections, and a document was issued banning the consumption of imported fruits, which further expanded the panic. As a result, Guangzhou, Shanghai and other first-line markets had no market or volumes, and the pessimism spread throughout the country.

For a time, cherries switched from being a favourite fruit to a virus carrier in the public’s minds, which left the whole industry in an unprecedented embarrassing situation. With sales of cherries halted in Guangzhou, Shanghai and other primary markets, this led to a blockage throughout the industry.

Liu Xiang, a marketing and operations manager, said that the incident had led to a 70% drop in weekly shipments of his company, mainly because the secondary market and channels did not dare to stock up. Foodview said that the incident had also seriously damaged the cherry industry in New Zealand. Unlike Chilean cherry exporters, New Zealand exporters always perform immediate purchases, immediate packaging and immediate transportation, as their main selling points. When there is a large-scale blockage in the market, many goods are lost.

The industry has often been worried about the occurrence of similar incidents, but did not expect such a rapid spread or heavy impact. Chile’s cherry exporters association held a meeting with importers and exporters overnight to discuss coping strategies. The conclusion is that we must reverse the direction of public opinion, immediately carry out publicity and education for consumers, and perform a great deal of online public relations work. Wu Zunyou, chief epidemiologist of China’s Centre for Disease Control and prevention, Zhang Wenhong, spokesman of Shanghai Xinguan epidemic prevention, and CCTV all made public comments on the internet to educate consumers.

When the cherry market was stagnant, a wholesaler in Jiaxing launched the first shot at cherry sales by selling fruit at ultra-low prices and marking the price clearly. Pictures were spread widely across the internet. The cherry price plunge became a hot search term, which triggered a rush to buy.

Under the dual influence of ultra-low prices and the shift in public opinion, the market gradually recovered. As of Thursday, the price recovered to 70%-80% of the previous level. On Friday, due to the rapid price rise, buyers appeared to be in a wait-and-see mood, and sales began to slow down. But what we can see is that despite consumers’ doubts about cherries, as long as prices are low enough, they can still attract enough consumers. So there should be no problem selling out of cherries this year. It’s just a matter of price.

Over the past week, consumers have gone from panic to doubt, and then to reassured, while the industry has gone from despair to hope, and then to caution, just as in a turbulent stock market

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Extraberries opens Argentinian cherry season in China

Extraberries opens Argentinian cherry season in China

Extraberries’ first shipment of cherries for the season will arrive in China by air to start the cherry export campaign. This marks the first Argentine exports after Patagonia’s recognition as being fly-free. This means that air cargoes do not have to incorporate cold treatment at origin, as was initially required when exporting began last year.

Extraberries SA has extensive production in the valley of the Rio Negro, where it produces early and mid-late season cherries. Late production is located in one of the southernmost fields of Patagonia, in the Colonia Sarmiento province of Chubut. Both locations have state-of-the-art infrastructure and technology to comply with the rigorous quality standards and sanitary protocols required by China.

Extraberries S.A., with its Royal Down variety, has become the first Argentinian company to send fresh cherries to China in 2020, with the fruit arriving in week 46. This would not have been possible without the synergistic work of the entire Extraberries SA team, as well as the support of the national authorities, and all those companies that collaborated in this great milestone for the industry, such as Transportes Javier and Aerolineas Argentinas.

“China is the world’s leading importer and consumer of cherries. So completing this first export by air is a true milestone with regard to the global situation we are facing due to COVID-19,” said Adolfo Storni, president of EXTRABERRIES SA. “The Chinese demand for cherries represents an enormous opportunity for local production to generate new investments that increase plantations and processing technologies,” said the manager, who predicted that “if Argentina achieves the same as Chile achieved in just 15 years, cherries could become one of the country’s most exported fruits, with the consequent impact on employment, local development and the generation of foreign exchange.”

In 2019, EXTRABERRIES SA was also the first Argentine company to receive authorisation from China to export cherries with cold treatment at origin, as it has its own cameras. Cherry exports arrived in time for the Chinese New Year. In that same season, the firm registered the highest cherry export volume in the country.

EXTRABERRIES SA, located in Argentine Patagonia, has produced and marketed fresh cherries and other fruits such as pears and apples since 2008. It is located 18 kilometres from the town of Chimpay, in the region of Valle Medio del Río Negro. It owns some 1,200 hectares suitable for fruit production, designed to strengthen and stimulate the development of fruit production and other related activities.

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First Belgian cherries of the new season are for the healthcare heroes from Sint-Trudo hospital in Sint-Truiden

First Belgian cherries of the new season are for the healthcare heroes from Sint-Trudo hospital in Sint-Truiden
© BFV
PRESS RELEASE

 

Sint-Truiden, June 2, 2020 – After this Pentecost weekend, the first Belgian cherries from Hoepertingen (Haspengouw) were auctioned at BFV in Sint-Truiden and donated to the healthcare heroes of the Covid-19 department of the Sint-Trudo hospital by fruit grower Theo Jammaers. The cherries are from an early tunnel cultivation of Bellise and Samba, the new early maturing varieties in cherry cultivation. These varieties have firm flesh and a sweet taste.

For health reasons, Theo had to quit the fruit company Fancy Fruit a few years ago, which he ran with his wife Marleen. During that period when he was hospitalized in Sint-Trudo hospital, he was very well cared for by the hospital staff and now he has the opportunity to give something back to them. Cherries have always been his favorite fruit and he never misses an opportunity to introduce others to his passion.

Theo set up the tunnel cultivation ten years ago to offer early cherries as a first at the Plant Days of Castle Hex in Heers, during the second weekend of June. This year everything is different, but together with the good weather and the beautiful region, Haspengouw, it is good to enjoy juicy Belgian cherries!

 

For more information, you can contact:
Karel Belmans,
Field Coordinator BFV
karel.belmans@bfv.be

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Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Ele.me ensures Chilean cherries are at heart of Chinese New Year Celebrations

Chilean cherries played a prominent part in the recent Chinese New Year celebrations, as red is the traditional colour of the festival and the peak sales period for Chilean cherries in China. The Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) teamed up with food delivery service Ele.me to hold the Harvest Your Red Moment and Deliver Happiness Together 2020 Chilean Cherry x Ele.me Spring Shopping Festival Launch Ceremony. 

To satisfy the high consumer demand for Chilean cherries, Ele.me has added Cherries from Chile to the “100-Million Yuan Subsidy” programme within its 2020 Spring Shopping Festival. The programme works together with sellers on the Ele.me platform to subsidise sales of Chilean cherries. The Ele.me platform guarantees fast delivery of the fresh fruit.

Charif Christian Carvajal, ASOEX’s Europe and Asia marketing director, said, “We hope that through our cooperation with Ele.me, more consumers in China will be able to enjoy fresh, high-quality Cherries from Chile as part of their New Year celebrations and even onwards towards mid-February.”

Juan José Vidal Wood, Trade Commissioner at the Shanghai office of ProChile, said, “China is the primary market for exports of Cherries from Chile and cherries are an important component in the two countries’ flourishing economic relationship. Cooperation with Ele.me will have a positive impact on the consumption and promotion of Chilean cherries in China.”

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Cherry Special Committee of the Chilean Fruit Exporters Association launched the 2019/20 cherry wholesale season in China

Credit: TRAVELFOODIES (https://travelling-foodies.com/)
Credit: TRAVELFOODIES (https://travelling-foodies.com/)

 

 

On December 7, the Cherry Special Committee of the Chilean Fruit Exporters Association launched the 2019/20 cherry wholesale season in China’s largest fruit wholesale market, Guangzhou JNH Fruit Market. Charif Christian Carvajal, director of the Eurasian Market of the Chilean Fruit Exporters Association, said that Chilean cherry exports this season are expected to reach a new record of 210,000 tons, compared with about 180,000 tons in the previous quarter. Nearly 90% of Chilean cherries will be distributed towards China.

Representatives from the Chilean Consulate General in Guangzhou, Chile Fruit Trade Industry Association, exporters and growers of fresh cherries, and fruit importers and distributors from China participated the celebration. The celebration coincided with the first arrival of Chilean cherries shipped this season. “The Chilean cherry is finally arrived!” Said Sharif, “we promote as Enjoying Your Red Moments this year by meeting the market needs and prouding of great quality this year!”

Hernán Jaramillo, Commercial Consul of the Commercial Section of the Consulate General of Chile in Guangzhou, said: “Chile exports of cherry and other fresh fruits to China can tell closer economic relations between the two countries. We are glad that cherry is a new fashion among consumers in winter in China.”

Zheng NanShen, general manager and executive director of Guangzhou JNH Fruit Market, said that there are great improvments following the free trade agreement between China and Chile, and more varieties of Chilean fruits have been purchased by Chinese customers. The most popular fruit is still Chilean cherry which are sweet and juicy, bringing sweetness to Chinese consumers in every winter. “

 

Source. WECHAT- Asiafresh https://mp.weixin.qq.com/s/75pngHb6HGFsdumrzHb1jw

 

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Chilean cherry exports to China continue to rocket

Chilean cherry exports to China continue to rocket

Chile has over 40,000 hectares of cherries, which leads to infrastructure development and employment opportunities. China is by far the main export market for Chilean cherries, receiving over 80% of total volumes. Exports are set to surpass 180,000 tons, making it the country’s most valuable export fruit.

During the 2017-2018 season, Chile sent 385,500 tons of fresh fruits to China, up 66% from the 2016-2017 campaign, according to Asoex data. Cherry exports accounted for 41.4% of total Chilean fruit shipments to China. It is estimated that Chile will need to produce twice the current volume of cherries to meet the growing market demand.

Chile’s cherry production areas have benefited from the sharp rise in exports of the fruit to China. This is the opinion of the president of the Cherry Committee of the Association of Fruit Exporters of Chile (Asoex), Cristian Tagle, who said, “There is a better quality of life, better conditions of the population, in the areas where the fruit of the cherry is produced and the producers have perceived that there is an opportunity. They have continued with the plantations.”

 

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Argentine cherries land in China

Argentine cherries land in China

On January 8, 2019, the first shipment of 160 tons of Argentine cherries was shipped to the Asian giant. In 2017, China imported US$771 million of cherries, representing 31% of the total volume of imports worldwide. Its main suppliers were Chile and US.

During the G20 summit in Buenos Aires, Argentina in November 2018, the governments of China and Argentina signed a series of bilateral agreements, which included the opening of the Chinese market for cherries. Adolfo Storni, president of Cerezas Argentinas, said, “It has been a season with positive and negative aspects. One positive aspect is that the international market has had good prices. As every year, Chile focuses its exports on China, and then leaves us the quality markets of the US, Canada and the EU. On the other hand, Argentina, specifically Río Negro and Neuquén, have had rains before and during the harvest which affected production, leading to an estimated drop in exports of 20% in 2019. Unfortunately, this has been happening quite often in recent years due to climate change. What’s more, tax policies imposed in Argentina led to an increase in costs and therefore much lower profitability than expected.” Regarding the opening of China, he stressed that this is a great achievement: “We are all aware of what this means. The potential for the development and growth of Argentina’s cherries is enormous. We will have to work hard to achieve the quality, calibre and colour standards that Chinese consumers want, but we understand that Argentina has an excellent product and, after a couple of years, we should be a more important player.” Argentina faces certain trade restrictions that put it at a disadvantage compared to its competitors when it comes to reaching international markets, such as the lack of Free Trade Agreements. Argentina’s cherries face levies of 12% to enter the EU and 10% to enter China. In contrast, Chile reaches both destinations with a 0% tariff.

The first export, of eight containers of fruit from establishments in Río Negro, Neuquén and Chubut, went by sea via the Pacific and was supervised by the Chinese phytosanitary technicians, who approved compliance with the agreed protocol. There is still the possibility of exporting by air and reaching the Asian markets before the end of the year where better prices are obtained. In March, another delegation of Chinese technicians will visit Argentina to make progress on that issue.

Cerezas Argentinas S.A. and Frutos de los Lagos make first shipments to China

Cerezas Argentinas SA, located in the area of ​​the Central Valley of Río Negro in Patagonia (fly-free region) is distinguished by its fruit’s sanitary standards, outstanding quality, excellent size, colour and sweetness. Together with other producers from the area, it has made one of the first official exports to China. “China is the main importer of cherries worldwide and the strengthening of our commercial relationship with this country will allow us to consider it our main market in the future,” said Adolfo Storni, president of the company. He also stressed: “This first export is the result of joint work between entities in the sector: SENASA, the Ministry of Production and Labour of the Nation, the Argentine Embassy in China, the Foreign Ministry, CAPCI, the producing provinces, national government entities and the private sector.” Cerezas Argentinas and Frutos de los Lagos packed one container each of the Sweetheart variety, a late variety with an excellent dark colour. The fruit is very firm, has a high sugar content, and very good conditions for travel in containers. Frutas de los Lagos has a plantation of 128 hectares strategically located in the productive valley of the department of Sarmiento, in the province of Chubut, surrounded by the natural resources of Argentine Patagonia, whose geoclimatic conditions are very favourable for organic agriculture. Storni said, “We are the only company certified organic in Argentina.” Frutos de los Lagos currently has a production capacity of close to one million kilos of fresh cherries, most of which are destined for export. It has its own packaging plant, equipped with Unitec machinery, from where 2.5kg and 5kg boxes are packed, with the possibility of dividing into individual bags for those markets that require it, such as the US.

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Chilean cherries top Alibaba’s fresh produce sales on Singles’ Day in China

Alibaba's Mr. Fresh, ASOEX and Fruta Cloud joined forces to promote Chile’s cherries on China’s biggest shopping day ever

Chilean cherries have once again played a big role in Alibaba’s sales on Singles’ Day in China.

The e-commerce giant made a record RMB 120.7 billion (USD 17.8 billion) in gross merchandise volume during the shopping festival, celebrated on November 11.

According to a press release from Fruta Cloud – which helps customers source fresh, quality fruit from around the world – this year Chile’s fruit exporters association ASOEX joined with Alibaba and Fruta Cloud to promote the ideal growing conditions, the rich farming history and the advanced technology behind cherries from Chile.

Alibaba’s Mr. Fresh, ASOEX and Fruta Cloud joined forces to promote Chile’s cherries on China’s biggest shopping day

November 11 also marked the start of the Chilean cherry season and ASOEX’s marketing campaign, it said.

“As the major supplier for Alibaba’s Mr. Fresh, Fruta Cloud invested resources in procurement, quality control and logistics to guarantee the optimal consumer experience,” it said.

Known for its massive discounts, the November 11 shopping festival had a new theme this year to show that the Chinese consumers are looking for a premium product at a reasonable price.

Arrival of air freight of cherries from Chile to China imported by Fruta Cloud

“Mr. Fresh and Fruta Cloud unveiled super-sized (JJJ, 30mm) Chilean cherries for the first time.

“They were quickly sold out before the festival began. Indeed, Chilean cherries became the highest grossing item in the fresh produce category.

“Our effort demonstrates that there is a genuine and growing demand for premium produce on Alibaba’s Tmall platform,” said Fruta Cloud CEO George Liu.

“ASOEX’s marketing message really resonates with our customers, I think it’s a bold and effective campaign that helps Chilean cherries build strong brand recognition and loyalty in the minds of the growing upper middle class,” Liu said.

Source: Fruta Cloud

 

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French pesticide ban could aid US cherry exporters in other EU markets

While US cherry exports to France will be prohibited this year, due to the Dimethoate ban, on the positive side for US cherry exporters is that France’s production is likely to be impacted by the ban on the pesticide – the French cherry crop is likely to be smaller and pricier – thus creating opportunities for France’s competitors in the EU, such as the UK.

France’s ban on cherry imports from countries where the pesticide Dimethoate is used has left fruit importers and traders fearing the country may soon apply similar bans involving other EU-approved pesticides or chemicals, according to a report by the USDA Foreign Agricultural Service (FAS).

Should their fears come true, this would be akin to a “de-facto shutting down the free movement of EU and third-country fruits and vegetables into France,” the report says.

While US cherry exports to France will be prohibited this year, due to the Dimethoate ban, on the positive side for US cherry exporters is that France’s production is likely to be impacted by the ban on the pesticide – the French cherry crop is likely to be smaller and pricier – thus creating opportunities for France’s competitors in the EU, such as the UK, the report says.

“On April 22, 2016, France temporarily banned the import and sales of cherries imported from countries where the chemical product dimethoate can be used on cherries and cherry trees. It follows the ban of its use for domestic production. Dimethoate was used to fight Drosphila suzukii, an Asian fruit fly which causes considerable damages in cherry orchards but is suspected by France of being dangerous to human health.

“France imports roughly one fifth of its consumption, the bulk coming from EU countries including some (such as Spain, Italy and Spain) that have already banned dimethoate. The French prohibition will de facto suspend imports of cherries from the United States, valued at around $1 million annually.

On the other hand, as France’s production is likely to be impacted by the ban on the pesticide, French cherries are likely to be scarcer and more expensive, creating opportunities for competitors on traditional French export markets such as the UK.”

Overview of French cherry production and trade

France is a minor producer of cherries in the EU and its production has been declining steadily over the past few years. Most of its cherry production is concentrated in the country’s south and southwest. Its cherry exports go mostly to neighboring countries, such as Germany, Belgium and the UK.

A net importer of cherries, the bulk of France’s imports come from the EU (Spain, Belgium, and Germany) and Turkey. Chile is the main supplier of winter cherries.

The US has a niche market in France for late summer cherries (from mid- July to August) and French imports of US cherries (mainly from Oregon and Washington) are valued at about $ 1 million annually. It should also be noted that about half the cherries listed as imported from Netherlands are in fact US or Canadian cherries that cleared customs in that country.

Source: GAIN Report FR1606, 5/20/2016 “U.S. Cherries Exports to France hit by French Pesticide Ban”