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EUCOFEL launches CuTE to promote European produce

EUCOFEL has launched a new campaign to promote the taste of Europe. Under the banner CuTE (Cultivating the Taste of Europe), the programme targets 11 specific fruit and vegetables in need of strategic promotional support: strawberry, apple, watermelon, melon, table grape, kiwi, tomato, cucumber, sweet pepper, aubergine and courgette. The CuTE campaign brings together a strong consortium consisting of an EU Association, and 8 national fruit and vegetable associations from France, Greece, Poland and Spain. All partners share common interests and common global challenges. The programme aims to increase awareness of the specific features of EU fruit and vegetable production methods (greenhouse, open-air) and the characteristics of EU produce. The potential audience includes parents of young families, children and adolescents, and opinion leaders. CuTE has a global programme strategy that is very social, smart and close to the people, with a real interaction between target audience and the different production methods, products and varieties. It involves a digital-first approach, including a website, social media channels, digital and radio advertising, public outreach events and media relations actions.

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Campaign to end the legal chaos at the European Patent Office

No Patents on Seeds! publishes new report and invites the public to a joint protest at the European Patent Office in Munich

The coalition No Patents on Seeds! published a new report on plant patents granted by the European Patent Office (EPO) in 2018 and at the beginning of 2019. Despite a prohibition on the granting of patents on conventional breeding, the EPO has nevertheless granted patents on melons, tomatoes, onions, lettuce, garden parsley and cucumber, all of which were produced without using genetic engineering.  At the same time, oppositions against patents on barley were rejected. Faced with these developments, around 30 organisations held a joint protest in front of the EPO on 27 March. This is the day on which the Administrative Council representing the 38 contracting states of the EPO met. The assembly was requested to take measures to ensure that prohibitions are effective.

It is especially difficult for the meeting that in June 2017, after public protests, the Administrative Council together with backup from EU institutions, already took a decision to prohibit patents on plants and animals that are not derived from techniques of genetic engineering. However, in December 2018, the Technical Board of the EPO decided that the decision of the Administrative Council would not be legally binding. Therefore, from beginning of 2019, much higher numbers of these patents could be granted.

Consequently, there is a legally chaotic situation at the EPO: the Administrative Council decision is neither legally enforceable nor sufficient. This situation is especially advantageous to large companies, such as Bayer (Monsanto), Syngenta and BASF, who are aiming to monopolise seeds and plants and thereby take control of basic resources for producing our daily food. Some of these companies are even demanding that patents that were revoked are now reinstated.

The call for public demonstration is supported by: Arbeitsgemeinschaft bäuerliche Landwirtschaft (AbL), Arche Noah, agu – Arbeitsgemeinschaft der Umweltbeauftragten der Gliedkirchen der Evangelischen Kirche in Deutschland, BUND Naturschutz in Bayern e.V., Bund für Umwelt und Naturschutz Deutschland (BUND), Bundesverband Deutscher Milchviehhalter, Campact!,  Die Freien Bäcker, EDL – Evangelischer Dienst auf dem Lande, FIAN, Gäa e.V.- Vereinigung ökologischer Landbau, Gen-ethisches Netzwerk,  Genussgemeinschaft Städter und Bauern e.V., Gesellschaft für ökologische Forschung, IG Nachbau – Gegen Nachbau-Gebühren, IG Saatgut, Katholische Landvolkbewegung Deutschland (KLB), Kein Patent auf Leben!, Keine Patente auf Saatgut!, Kultursaat e.V.,  Sambucus e.V., Verband Katholisches Landvolk (VKL), Plataforma Transgénicos Fora, ProSpecieRara, Save our Seeds!, Slow Food München, SwissAid, Umweltinstitut München and WeMove Europe.


Christoph Then, Spokesperson No Patents on Seeds!, Tel +49 (0) 151 54638040,

Johanna Eckhardt, Project coordination No Patents on Seeds!, Tel + 43 (0) 680 2126 343,


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Campaign in Quebec promotes loving 5-10 daily servings

The Quebec Produce Marketing Association’s “I love 5 to 10 servings a day” campaign reminds people about the importance of eating more fruits and vegetables as part of a healthy lifestyle, and about the variety of ways in which their benefits can be enjoyed.

“I love 5 to 10 servings a day” is the tagline for a campaign now running province-wide in Quebec, Canada, to remind consumers about the importance of eating more fruit and vegetables.

First launched in 2004 by the Quebec Produce Marketing Association (QPMA), the “I love 5 to 10 servings a day” campaign has been given a fresh look and will run from May 2 through June 5.

The campaign features four new visuals that include the well-known heart figures, plus a new slogan: “Mettez-y du coeur!” (Put your heart into it!).

The aim remains simple and straightforward: to remind consumers how important it is to eat fruits and vegetables, and also how easy it is to make them part of daily life in all sorts of ways, including recipes, smoothies, snacks, and preserves, the QPMA said.

“Besides being tasty and good for our health, fruits and vegetables have the advantage of being extremely versatile. You can snack on them any time of day, in almost any form you like. As I’ve often said before, fresh or frozen, raw or cooked, in soups or salads, practically any way is the right way to eat 5 to 10 servings a day,” said nutritionist Julie DesGroseilliers, the campaign’s official spokesperson.

The new campaign will appear on numerous billboards in Montreal, Quebec City, Trois-Rivières, and Sherbrooke, and on many websites as well, including,,, Its social media visibility will also be supported with Facebook ads.