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Matchmaking service for fresh fruit and vegetables

Matchmaking service for fresh fruit and vegetables © IPD


Import Promotion Desk will hold a IPD Virtual B2B Event Fresh Produce on the 10-28 May 2021. It also opens up new procurement markets for European buyers: mangos, papayas, pomegranates and avocados as well as ginger, turmeric, sweet potatoes and fresh herbs – these are just a few examples from the wide range of products offered by Import Promotion Desk (IPD). Due to the cancellation of the Fruit Logistica Special Edition, the Import Promotion Desk (IPD) – the initiative for import promotion – decided at short notice to present the diverse range of fresh fruits and vegetables from developing and emerging countries to European importers in individual video meetings.

Traders will have the opportunity to meet companies and get to know products from Colombia, Egypt, Ethiopia, Ecuador, Ghana, Peru and Ukraine. IPD’s free matchmaking services are open to all European importers: IPD experts match buyers from Europe with producers from developing and emerging countries.

Free Import Promotion Desk service

As an import promotion initiative, IPD supports importers in their sourcing, neutrally and free of charge. IPD connects them to selected producers of fresh fruit and vegetables who meet the GLOBALG.A.P. standards or the requirements of the EU organic label. The IPD companies are visited and carefully evaluated. In addition to certifications, IPD experts also consider criteria such as product quality, export capability and capacity. Even during the COVID-19 pandemic, IPD experts are in close contact with producers in partner countries and continue to screen exporters. This way, importers can be sure that they are dealing with reliable producers.

Virtual B2B Event Fresh Produce

In the context of the IPD virtual B2B event, IPD will present more than 30 carefully selected  companies. European importers will find, for example, mangoes, papayas and pineapples from producers in Ghana. Or grapes, oranges, lemons, strawberries and fresh herbs, spinach, peppers and garlic offered by suppliers from Egypt and Ethiopia.

The range of subtropical and tropical fruits is enriched by exhibitors from Ecuador, Colombia and Peru, such as passion fruit, pitahayas, bananas, physalis as well as avocados. In addition, companies from Peru offer sweet potato as well as fresh ginger and turmeric in organic quality. Producers from Ukraine present sweet potatoes, Hokkaido pumpkin, plums, peaches or blueberries.

A detailed overview of the companies and all products importers will find in the IPD company brochure here.

The participation in the IPD event is free of charge. Importers just have to follow these  steps:

  1. Get information about the IPD-approved companies in the IPD event brochure.
  2. Contact IPD Expert Sourcing + Markets Daniel Oppermann to arrange appointments.
  3. Meet the approved suppliers in individual online meetings. 
For more information contact: 
Daniel Oppermann
Expert Sourcing + Markets
T +49 (0) 30 590 099 575
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Medfel drives more international buyers

The attendance and exhibitors at Medfel 2014 which is kept in Perpignan from 13 till 15 May 2014 increased 10% with 5,315 visitors against 4,894 (in 2013). Beyond figures, the first testimonies collected in Perpignan at the end of 4,000 BtoB meetings let think that the level of the business was very good too. The debates of Medfel were also very followed and are to be found on the site of medFEL with all the European harvest forecasts.

Poland’s Tropicana a big citrus buyer
From Tropicana in Poland, board president Wojciech Guzik was visiting Medfel mainly to seek new fruit suppliers. The importer and export of fruit and vegetables said he was looking for all kinds of products but, in terms of volume, mainly oranges. Greece and Spain are currently Tropicana’s main origins for oranges, though it now also buys from Turkey, Egypt and Morocco. It sources another of its high volume imports, bananas, mainly from Colombia and Costa Rica. Supplying small local greengrocers makes up about 80% of Tropicana’s business, and 20% is sales to retailers. The company’s focus is on imports but it also exports, such as selling Polish apples to distributors in France and cauliflower in the UK.

Saudi Arabian buyers at Medel for better fruit
Several Middle East buyers like Saudi Arabian importer Moatasem A. Abuzinadah were hosted at Medfel for the second consecutive year and looking to buy fruit including stone fruit, particularly cherries, apples and citrus fruit, as well as tomatoes.
General manager of Al Moatasem Trading Corp. and acting head auctioneer at the Jeddah wholesale fruit and vegetable market, Abuzinadah said last year he did some good deals with orange and apple suppliers from Spain and Egypt while at the fair. “Medfel is even better this year, with more visitors of different nationalities, and I’m hoping to find more new suppliers.”
Indonesian retail supplier at Medfel
Apples, pears and grapes were the main fruits, and carrots and onions the vegetables Jakarta-based fresh fruit importer and distributor Hendry Sim was most interested in at Medfel. Vice director of P.T. Laris Manis Utama, a company that mainly supplies retail chains, Sim said the US is its main source, particularly for apples and grapes from California, but China is also a big supplier, particularly of pears, and it also buys from Australia and Thailand.