Posted on

REDI broccoli wins Fruit Attraction Innovation Hub Awards in Fresh Produce category

REDI broccoli wins Fruit Attraction Innovation Hub Awards in Fresh Produce category
© Eurofresh Distribution

 

Bejo Iberica’s REDI broccoli was crowned winner of Fruit Attraction’s Innovation Hub Awards in the Fresh Produce category, beating 10 other finalists. REDI is a vegetable with unique attributes that will add colour and originality to any meal. It is characterised not only by being extremely healthy, but also by its unique taste and striking appearance. Its high levels of naturally occurring glucosinolate compounds make REDI extraordinarily healthy. REDI has purple shoots, which consist of tender stems that end in tiny flowerheads. Its colour contains more antioxidant compounds than normal broccoli, thus consolidating and enhancing its reputation as a power food.

Posted on

Cabbages, broccoli and onions: Europe the export leader

Cauliflowers and broccoli are traded for the same value and slightly more volume; onions are seeing a true export boom.

The European balance trade in cauliflower and broccoli rose quite a lot in terms of volume (+2.6% on average between imports and exports), but the traded value remained the same between 2013 and 2015.

The total amount of imports reached €489.16 billion for a total of 54,333 tons in 2015, while exports represented almost 33% more trade in both value and volume (70,342 tons for €601.6 billion).

The main European exporting countries within the EU are Spain (€238,325,417 in 2015) and France (€80,723,418). Cauliflowers and broccoli imported from the US saw an incredible drop from €2 million to almost none.

Cabbages recover value

The cabbage category suffered a much bigger downfall in terms of value than cauliflowers and broccoli in 2014. Although the balance of trade rose by 2%, the value of imports fell by 8% and exports went down by 4% in value.

In 2015, the value came back to its previous level and even went higher to a total of €950.45 billion for imports (+4% compared to 2013) and €1.1 billion for exports (+2.5% compared to 2013).

The main import partners are Spain (€360.7 billion), Germany (€211.7 billion), the Netherlands (€155.4 billion), Italy (€96.2 billion) and France (€91.9 billion).

Onions: European export boom

Onion exports recorded a sharp fall in 2013 from €788.55billion to €723.8 billion (-9%). It finally went up last year to €798.94 billion thanks to more acreage and production.

Exports remained difficult in 2015 due to the Russian ban and weak euro, but the currency is no longer a problem.

Intra-EU imports kept on falling over the last year. In 2014, they totalled 15,673 tons.

Worldwide consumption is rising, with prices being put under pressure and the onion trade suffering from a lack of supply.

This article was first published in edition 145 (Sep-Oct 2016) of Eurofresh Distribution magazine on page 102. Read more fresh produce news from that issue at: www.eurofresh-distribution.com/magazine/145-2016-sepoct.

Posted on

Coregeo takes on European brand licensing and marketing for Bimi

Coregeo will now be responsible for the trade and consumer marketing strategy and management for Bimi and plans to work with European licensees and retailers to grow the brand.

From April, brand management expert Coregeo will take over the European brand licensing and marketing for Bimi, building on its success with sister brand Tenderstem.

The Chinese kale and broccoli hybrid is better-known as Tenderstem in the UK, while Bimi is the brand name in mainland Europe and Scandinavia.

Coregeo has been responsible for the marketing of Tenderstem since 2005 and has seen sustained growth in volume and value year-on-year, which Coregeo’s chief marketing officer, Michelle Toft partly attributes to an integrated and brand-focused marketing strategy.

As an extension of its relationship with the brand owner Sakata, Coregeo will now be responsible for the trade and consumer marketing strategy and management for Bimi and plans to work with European licensees and retailers to grow the brand, the UK-based fresh produce brand marketing specialist said in a press release.

Sakata’s European sales & marketing director Andrew Dominy, said: “Sakata is proud to expand its relationship with Coregeo as we bring these two brands, Tenderstem and Bimi together for a more unified approach across the European territory.”

The Bimi master licensing deal is Coregeo’s first pan-European contract and marks a significant development for the Kent-based team whose work for Tenderstem, which includes an innovative fully-integrated consumer marketing campaign and extensive trade marketing support, has enabled the brand to become the 4th largest fresh produce brand in the UK.

Coregeo Ltd is also the UK’s Master Licensor for leading the Pink Lady apple brand.

Posted on

Half a million tons of broccoli imports in the EU

Broccoli imports within the European Community have remained quite stable over the last 3 years

Broccoli imports within the European Community have remained quite stable over the last 3 years. Volumes have dropped by only 1% between 2013 and 2014, representing 533,725 tons in 2014 for a total value of €439.8 million.
After a 12% rise in price in 2013, reaching €475.6 million, prices have come back to normal. Between 2012 and 2014, the value of EU imports rose slightly compared to volume, which on the opposite tends to decrease.
On the other hand, the extra-EU imports are considerably lower but have continued to rise over the last 3 years. Their value doubled between 2012 and 2014, going up from €6.4 million to €13 million.


The UK is the largest importer by far, accounting for 25% of all EU imports. It purchased 134,503 tons for a total value of €129 million.
The other importing countries include Germany with 73,563 tons and France with 47,602 tons. The UK and France have noticed a drop in their imports, respectively by 25% and 5%. Nevertheless, Poland (+49%) and Lithuania (+14%) have clearly taken the advantage of the Russian ban in the middle of last year.

SM