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Jupiter Group secures partnership with blockchain traceability provider DiMuto

Jupiter Group secures partnership with blockchain traceability provider DiMuto
Jupiter Group’s GREEFA packing line in South Africa
© Jupiter Group /// PRESS RELEASE


Global fresh produce grower Jupiter Group have consolidated their plans to provide fully traceable fresh produce to consumers around the world, by signing an exclusive agreement with DiMuto, a trade technology solutions platform, to implement blockchain traceability for the group’s core range of fresh produce.

Through their network of farms, agronomy specialists and pack house facilities spanning the globe, Jupiter Group grows and supplies new and traditional varieties of grapes and citrus alongside melons, pineapples, limes, avocados and kiwi, offering a complete root to retail solution.

Ranked as one of the fastest growing companies in the UK for international sales for three years consecutively (top 25 The Sunday Times International Track 200), the Jupiter Group’s new partnership with DiMuto will enable each piece of fruit to have an independent digital identity. The end customer can simply scan a QR code to garner the products key supply chain data using their mobile phone. 

Full supply chain visibility

Jupiter Group’s partnership with DiMuto will see full supply chain visibility as every single carton and individual piece of fruit will be tagged and tracked using blockchain technology. The DiMuto platform will track and trace an estimated 10 million cartons of fresh produce and approximately 500 million pieces of fruit from Jupiter’s global farms spanning Europe, South America, Africa, South Africa and India.

A truly transparent brand

As part of their mission to be the most transparent brand in produce for growers and customers globally, Jupiter Group’s move to implement blockchain technology is closely aligned with the group’s hands-on commitment to bring global consumers good quality, fresh and delicious food options as well as new variety fruit with a truly transparent supply chain.

Jupiter Group CEO and Joint MD Mark Tweddle says: “We are pleased to be working with DiMuto to take our traceability story further. With the DiMuto Platform, Jupiter Group will be able to champion true supply chain transparency and share each step of the produce journey with end consumers, right from seed and sapling to the shelf.”

Jupiter Group’s Joint MD Yvonne Tweddle continues: “With a focus on being completely integrated in the produce supply chain, the Jupiter story fits right into the increasing consumer demand to understand the origins and practices behind their food. DiMuto’s blockchain technology will improve overall transparency throughout our fresh produce chain and better assure our consumers of our fruits’ quality and origin. We are 100% committed to our relationships throughout the whole supply chain being based on trust.”

Founder and CEO of DiMuto, Gary Loh said: “We are honoured to work with leading global fresh produce company Jupiter Group. By tracking fresh produce down to the carton and fruit level, DiMuto trade traceability solutions will help innovative leaders like Jupiter to not only increase visibility and efficiency of their supply chain but also communicate the product’s verified traceability story to end consumers with ease.”

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DiMuto Joins International Pineapple Organization (IPO) as Trade Technology Partner

DiMuto Joins International Pineapple Organization (IPO) as Trade Technology Partner
DiMuto 4T Suite Solution /// Source: Press Release


DiMuto, a tech-based trade solutions platform, is now the official Trade Technology Partner for International Pineapple Organization, a global trade organization. The new partnership will see DiMuto providing support to IPO members to digitalize their produce and supply chains while strengthening the IPO’s presence in Southeast Asia.


Singapore, 15 April 2020 – DiMuto, a trade tech solutions platform that provides end-to-end supply chain visibility for global agri-food businesses, has joined the International Pineapple Organization (IPO) as an official Trade Technology Partner. The new collaboration will see DiMuto providing support to the global pineapple association not only through its trade technology solutions, but also for R&D and marketing efforts.

The IPO is a Global Trade Organization of pineapple growers from pineapple growing regions around the world, maximize efficiency and profit for the pineapple industry through identifying common needs in Buying, Marketing, Cost Savings, and Consulting. With active presence in Latin America as well as the US, the cooperative’s mission is to identify common needs among its members and leverage the group to maximize efficiencies and economies of scale.

According to market research by Tridge, 28.3 million metric tonnes of pineapples were produced in 2018, and the export of fresh pineapples was valued at US$2.1 billion, increasing by 11% from 2014 to 2018. The top pineapple exporting markets are tropical countries such as Costa Rica, Brazil, Philippines, Indonesia and Thailand. A 2018 FreshPlaza reports that global consumption of pineapples continues to grow with the largest growth markets in Asia such as China, Indonesia, Vietnam and Philippines.

Under the partnership with IPO, DiMuto will be working with members to support the digitalization of their pineapple supply chains, as well as help strengthen the presence of IPO in the Southeast Asia region, in particular pineapple exporting markets such as Thailand, Indonesia and Philippines.

Using the DiMuto 4T Suite Solution, a 4-part trade technology solution combining blockchain, AI and IoT, DiMuto digitalizes the agri-food supply chain for data visibility and trade transparency, aiming to solve the industry’s various challenges such as food waste, food safety and food sustainability.

The DiMuto 4T Suite Solution creates traceability for every single fruit as they move through the supply chain by capturing important data at key supply chain stages. Individual products and cartons are tagged with DiMuto QR codes to assign each one a digital identity. These products and cartons are then digitalized through DiMuto’s proprietary Digital Asset Creation devices (DACky). Buyers can then use the DiMuto Receiver App to acknowledge the receipt of goods and provide feedback, all recorded on the DiMuto Platform to truly close the supply chain loop on one single platform. With the visibility provided by data captured as the product moves through the supply chain, DiMuto helps to reduce disputes over quality and creating trust amongst trade parties.

“IPO is always on the lookout for technology and solutions that would benefit our pineapple growers. I have every confidence that DiMuto’s technology will help create supply chain visibility for our members from around the world and help them grow their international presence,” said William Cavan, Executive Director of IPO.

“We are thrilled to have the support of International Pineapple Organization as we strengthen our presence in the produce industry. With our technology, IPO growers will be able to show buyers the high quality of their pineapples for every single carton before it is shipped. This creates trust and reduces uncertainty amidst the disruptions brought on by COVID-19,” said Gary Loh, Founder and Chief Executive Officer of DiMuto.

This partnership comes hot on the heels of DiMuto’s latest investment from Latin Leap, a Venture Capital Studio focusing on opening up opportunities in Latin America for outheast Asian tech-scale ups. To date, DiMuto has tagged over 30 million fruits and tracked and traced over US$100million worth of agrifood trades. With presence in 7 countries including US, China, Indonesia, Australia and Mexico, the partnership with IPO will strengthen DiMuto’s international footprint in the global fresh produce industry.

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Migros implements blockchain

Migros implements blockchain


Swiss supermarket chain Migros has joined other retailers in implementing TE-food’s blockchain solutions to provide greater safety and transparency in the food industry. Recent times have seen a rise in cases of food contamination in the country. Concerns have grown regarding lab-grown vegetables, synthetic food substances, and inorganic seafood and meat substitutes. TE-food’s blockchain solutions provide greater food traceability and allow supermarkets to add value to the overall supply chain through easier product tracking and recalls. With a more in-depth insight into the supply chain processes, Migros will gain better control over its production and distribution through optimised operations management systems. 

By fast-tracking the supply and distribution processes, this should reduce food wastage through recalls. French retailer Auchan already uses the technology to track the pig supply and beer products.