Bircan Seed Co. is a Turkish Seed Company specializing in breeding, growing and selling vegetable seeds. Its breeding programs are designed to develop special products to meet the needs of growers and markets. Bircan products are designed to reduce the need for plant protection during the production process (with disease resistance), offering a long shelf life and creating better-tasting products of higher nutritional value. “Our company provides vegetable seeds that are bred, produced and packed using the highest technology,” explains Ms Olcey, marketing manager. Bircan Seed has started exporting its varieties to the European market (Spain, Italy and Cyprus) and already distributes its seeds in Russia and Taiwan. The Middle East is also a fast-growing, significant market for Bircan Seed Co. Their cucumber varieties, Girdap and Nefes, are already famous in the Middle East. New tomato hybrids are also being introduced this year and some varieties like Simsek F1 are being successfully marketed. Bircan also concentrates its efforts on improving its portfolio of cocktail tomatoes to meet the demand of the market for more tasty varieties in this segment. Resistance and taste levels are being improved. Bircan Seed is also investing in human resources with new professional staff to increase its exports and distribution channels.