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Bejo Iberica’s REDI broccoli was crowned winner of Fruit Attraction’s Innovation Hub Awards in the Fresh Produce category, beating 10 other finalists. REDI is a vegetable with unique attributes that will add colour and originality to any meal. It is characterised not only by being extremely healthy, but also by its unique taste and striking appearance. Its high levels of naturally occurring glucosinolate compounds make REDI extraordinarily healthy. REDI has purple shoots, which consist of tender stems that end in tiny flowerheads. Its colour contains more antioxidant compounds than normal broccoli, thus consolidating and enhancing its reputation as a power food.
Bejo’s stand at Fruit Logistica focused on 6 concepts around the theme ‘Taste, Health and Convenience’: Coolwrap, Delicioni (fresh onion), Kohrispy (kohlrabi sticks), Cool Carrot Candy (snack carrots), Veggie corner and organic seed.
After good results in the Netherlands, Coolwrap (a flat cabbage suited to various uses e.g. wraps) will be introduced in Denmark and Sweden over this year. Delicioni is a crispy, juicy onion which was introduced in South Europe two years ago and will expand to more European markets this year.
Snacking is a key food trend which Bejo wants to dive into with its tasty, sweet Kohlrabi sticks (of the new variety Konan), a product already well-known in Germany, and its snack carrots, known as Cool Carrot Candy, which are already retailing in the Dutch market through Albert Heijn.
Bejo’s approach is to offer all the new convenient concepts to producers so they can improve sales to retailers in their own countries, in some cases with the aid of taste consumer panels.
In line with the convenience trend, Bejo´s Veggie corner offers a range of vegetables to make consumers’ lives easier and healthier. Along with carrots and Kohlrabi, The Veggie corner also contains Krunchelly celery sticks.
Photo: Bejo Veggie Corner