The world largest manufacturer of non-preserved fresh juices increases its sourcing programme from local growers, multiplies its healthy innovations and customises its product assortment.
It is that time of the year again when resolutions abound – like a fresh, healthy start! “Make good on this resolution with Barakat’s fresh juices, cut fruits, healthy shots, ice pops and more,” said managing director, Kenneth D’costa.
Barakat’s promise to its customers has been to serve the best of fresh, from the choicest fruits and veggies from across the globe to 100%-fresh juices with no additives or preservatives. Every Barakat product stands true to this commitment, which means customers can rest assured that their nutritional needs will always be served by this brand.
The need for immunity boosting is more pressing than ever before with the pandemic still enveloping the globe. Barakat’s 60ml healthy shots featuring super foods, like ginger, turmeric, moringa etc., give you a significant dose of immunity and are a perfect health-in-a bottle grab and go option.
“You are what you eat” best defines the link between food and wellness. Active lifestyles and potentially hazardous health conditions due to elevated stress levels are real time issues in today’s world. The requirement for a nutritionally balanced meal that can heal and treat from within is best delivered by fresh and healthy natural produce. “Eat your rainbow” essentially means that the more colour on your plate from various fruits and vegetables, the healthier you become. Nature provides nourishment in plenty and Barakat packages them in tasty and delectable forms like juices, crunchy salads and treats like ice pops which are nothing but frozen juices. There are also specialised ranges like the keto range to satisfy specific dietary requirements.
Barakat also believes in promoting the best of fresh from local sources by supporting 40-50 local growers. A wide variety of 40 types of fruits and vegetables spanning mushrooms, greens, tomato, peppers, and cucumbers are available from local farms in the UAE.
Eco-friendly initiatives & investments in hydroponics represent a key focus for the company over the next few years. Barakat is partnering with Tadweer, a strategic partner for waste management with the Dubai Municipality to turn peels into green compost, a multi-purpose conditioner for the soil. Barakat’s state-of-the-art facilities achieved zero-effluent status for the year 2020 and Barakat has taken the pledge to recycle the equivalent of 11,000 trees a year of cardboard used across its 6 state-of-the-art facilities and corporate offices.
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The firm’s core belief is to make its customers the “healthiest version of themselves”, by serving them in locations like health clubs, fitness centres and spas, as well as regular retail channels with health and wellness products that include Keto and juice shots amongst others. Barakat’s communication campaigns highlight the link between food and wellness while delivering the message of “Best of Fresh”. These philosophies will now be reflected in the events and activations that the brand participates in.
Exotics, organics, retail & e-commerce new business lines
Barakat is investing heavily in delivering to your doorstep while also strengthening its presence in traditional outlet channels. “We have launched an app and enhanced our e-commerce platform for an optimal customer experience bringing convenience and the ease of ordering together. We will continue to extend our range to include ready-to-cook and ready-to-eat meals, wellness juices, breakfast pots and natural chilled desserts,” said D’costa.
Consumer trends indicate the need for natural, fresh and clean products that offer convenience on customers’ doorsteps. “New product development at Barakat has always been guided with the basic philosophy of nothing but the best of fresh and natural for our consumers. We are also mindful of all our initiatives being sustainable and are constantly improving processes, making infrastructural changes to become a fully sustainable brand,” said D’costa.