A new organic fair will be held in Verona from 2020, from 1st to 3rd April. The event will be officially announced at Vinitaly this week. The new fair will be called B / Open (or, more simply, B / O). The B2B event will complement the one in Bologna, which is essentially a B2C event. Most of the space will be dedicated to certified organic food, but there will also be areas dedicated to raw materials, sustainable packaging, and natural products. The initiative responds to a trend in strong market growth, giving shape to a specialised event that had not yet been carried out in Italy, two months after BioFach of Nuremberg.