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Mexico set for 4% rise in avocado exports

Mexico’s Hass avocado production is forecast to rise to 1.8 million tons and its exports to total over 1.0 million tons in 2016/17.

Traders anticipate Mexico’s avocado exports in the 2016/17 marketing year will rise about 4% on the previous year to over 1 million tons.

This is attributed to expectations of continuing good international demand for Mexican Hass avocados and the fact the depreciation of the peso against the dollar is helping international sales in general.

The US is Mexico’s top export market, consuming 77-79% of its all its avocado exports. Japan and Canada are strategic market niches for Mexico, taking about a 9% and 6% share respectively.

According to a USDA Gain report, market intelligence suggests Mexico is set to produce 1.8 million tons of Hass avocados in the 2016/17 marketing year (July/June). With official estimates placing the 2015/16 production at 1.64 million tons, that would represent an increase of about 9.7%. The 2014/15 volume was estimated at 1.52 million tons.

The planted for avocados in Mexico for 2016/17 is forecast at 203,732 ha, an 8.7% increase over 2015/16 area planted.

Most states grow Hass but other avocado varieties planted in Mexico, at smaller scales, are Fuerte, Criollo, Bacon, Pinkerton, Gwen and Reed.

Michoacán is Mexico’s leader in avocado production, accounting for 80% of total Mexican avocado production.

“The Mexican Avocado Association of Producers and Export Packers (APEAM – Asociación de Productores y Empacadores Exportadores de Aguacate de México) has started working with producers in Michoacán to invest in technological improvements to ensure that avocados are free of pests and chemical or biological residues.

“This investment continues to improve the quality of the fruit,” the report says.

Source: Mexico Avocado Annual, GAIN Report MX6040, December 1, 2016

 

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Mexico, undisputed leader in avocado

“Our mission is to conquer international markets for Mexican avocado, maintaining sustainable development of our fruit through unity, equity and teamwork of all the producers and packer-exporters in the country"

Mexico is the only place where this fruit is available all year round.

The Mexican Association of Producers and Exporting Packers, APEAM, A.C., was founded in 1997 with the task of organising the production and packing sectors to further the exports of a world-class product, namely Mexican avocado.

The Association currently comprises more than 19,000 producers and 46 packing businesses exporting to the USA. Thanks to APEAM, A.C., international markets can have direct access to this delicious product, safe in the knowledge that they are acquiring fresh, delicious and nutritive fruit, which is also safe, in line with the most stringent export standards.

José Armando Lopez Orduña, CEO of AEPAM, A.C. explains. “Our mission is to conquer international markets for Mexican avocado, maintaining sustainable development of our fruit through unity, equity and teamwork of all the producers and packer-exporters in the country. We apply best practices in the cultivation, harvesting, manufacturing and transportation of this value chain, while engaging in ongoing scientific research on issues of productivity, health and safety.”

Avocado has tremendous value in the lives of Mexicans, especially for Michoacan, the main producing area of the country and worldwide. In total there are 160,000 ha in cultivation, of which 111,000 are certified for shipping to the US.

US the main market

The US is where the Mexican avocado industry, through its own marketing company based in Dallas, Texas (Avocados from Mexico, Inc.), draws up all its marketing, promotion and advertising strategies for Mexican avocado, designed to develop and boost consumption of the Hass category avocado. AFM, Inc. is the strategic merger between MHAIA (Mexican Hass Avocado Importers Association) and APEAM, A.C. It was set up to engage in promotion, advertising, public relations and research for all parties interested in Mexican avocado.

According to AFM CEOs Alvaro Luque and Michael Browne, “The Avocados from Mexico marketing team has been working tirelessly to build up a sustainable demand throughout the US.” The news from USDA on expansion and acceptance of new producer regions ensures supplies of fresh avocados from several Mexican states, which will help build up future stocks and raise the category of Hass avocado. So, Mexican avocados continue to conquer the palate of consumers worldwide.

This article appeared in edition 145 (Sep-Oct 2016) of Eurofresh Distribution magazine. Read more in that issue here.