ACN Naoussa has launched NaouGusta, the new premium line of PDO peaches and nectarines for the consumer who appreciates a high-quality product: “The NaouGusta line includes the famous Naoussa PDO peaches and nectarines, fruits carefully selected for their high quality and superior standards, characterised by their attractive and immediately recognisable packaging. These fruits are stored in our cells to preserve their taste and colouring,” said director Thanos Economou. After a promotion period with Greek retailers, the cooperative’s range of products is now mainly destined for foreign markets in Europe, the Middle East and North Africa.
Founded in 1927 when 50 producers of the Naoussa region founded one of Greece’s first cooperatives, ACN Naoussa is made up of 1,457 producers who supply over 25,000 tons of fresh fruit per year. Each associated company specialises in a particular product, including peaches and nectarines, kiwis, apricots, apples and plums.