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Director general of food industry at XIII Professional Day 5 a Day to promote consumption of fruits and vegetables 

Director general of food industry at XIII Professional Day 5 a Day to promote consumption of fruits and vegetables 
PRESS RELEASE

The XIII Professional Conference “5 a day” took place on March 10, sponsored by Euro Pool System Spain, Cajamar, Patatas Meléndez, Sakata Seed Ibérica and UNIQ. Fruit Attraction and Mercamadrid also collaborated. On this occasion, the event took place in a hybrid format due to the pandemic, with participants attending in person in the Mercamadrid assembly hall and via streaming through the YouTube platform.

The meeting was opened by José Miguel Herrero, general director of the food industry of the Ministry of Agriculture, Fisheries and Food and Mercamadrid director David Chica, while the moderator was the president of the association, Joaquín Rey.

David Chica pointed out that Spain is to introduce a “pioneering law” on food waste this year, to give continuity to the government’s commitment to reducing the amount of food discarded. Also in alignment with this goal is the “Perfectly Imperfect” campaign, launched by 5 a day in Spain.

Raúl Calleja from Fruit Attraction confirmed that from October 5 to 7 Fruit Attraction will be held both in person and digitally. He also presented the new image of the fair, a QR code, as well as the event’s “Figital” approach, which represents a combination of the physical and the digital.

Jordi Mur, director of innovation and projects at AECOC, helped attendees explore the European Recovery Funds “NextGenerationEU” which will represent an injection for Spanish companies of more than €140,000 million, divided between loans and transfers.

This year will be key for the fruit and vegetable sector and for entities related to the production, marketing and promotion of fresh produce around the world, as it has been declared by the United Nations “The International Year of Fruits and Vegetables (AIFV )”. For this reason, the event was attended by Alejandra Domper, executive secretary of 5 a day Chile and a member of the FAO International Fruits and Vegetables Steering Committee, who told us about the opportunities for the fruit and vegetable sector during this special year.

To end the day, the “5 a day” awards were presented. In addition to rewarding the commitment of entities participating in disseminating the “5 a day” message, the organisation also wanted to recognise the valuable work of all the communication media in the sector that has collaborate closely with the association every day. 

The winners this year are:

In the Children’s category: EL DULZE GROWERS, SL for its multimedia project Mundo Carakuato, which aims to promote a healthy life and the consumption of fruits and vegetables through an educational video game for mobile, web and tablet formats. The award was presented by the president of “5 a day” and collected online by Noemí Pérez from the marketing and communication department.

The award-winning entity in the Society category is the association to promote the consumption of broccoli: + BROCOLI, for its commitment to disseminating the importance of healthy habits, particularly by consuming fruits and vegetables and broccoli in particular. Receiving the Mª Ángeles Piné Award was the communication department manager Joaquín Rey.

The president also presented awards to the winners in the Disclosure category:

Photo: Pierre Escodo, editor of Eurofresh Distribution 

• AECOC, for its publication CODE 84.

• Agrifood Comunicación, for its publication QCOM.ES.

• Fruit Today, for its publication FRUIT TODAY MAGAZINE.

• Editorial Agrícola España, for its AGRICULTURE MAGAZINE.

• Horto del Poniente, for its FYH MAGAZINE.

• Infoagro System, for its publication INFOAGRO.COM.

• Lameyer, for its publication MARKET MAGAZINE.

• Publications Agricoles, for its magazine EUROFRESH DISTRIBUTION, received the award collected by editor Pierre Escodo.

• Siete Agromarketing Cultural, for its publication eCOMERCIO AGRARIO.

• Sucro, for its publication VALENCIA FRUITS.

At the end of the events, “5 a day” delivered all the fruit and vegetables used in the decoration to the Mercamadrid delegation of the Food Bank, doing its bit to help those most in need and in the fight against food waste.

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5 a Day awards recognise work of Eurofresh Distribution

5 a Day awards recognise work of Eurofresh Distribution
PRESS RELEASE

 

The XIV edition of the “5 a day” Awards will take place on March 10 in a hybrid format. The event is sponsored by Euro Pool System España, Patatas Meléndez and UNIQ and with the collaboration of Mercamadrid and Fruit Attraction. The winners will be able to attend in person, in full compliance with all Covid-19 security measures, with the rest of the attendees able to follow the event through a streaming platform.

On this occasion, in addition to rewarding the commitment of the entities that support the “5 a day” message, there will be recognition of the work of the entities of the fruit and vegetable sector that have proven to be one of the most important engines important parts of Spain by ensuring the supply of healthy and safe food to the entire population and accurate and up-to-date information regarding Covid-19.

The winners of this edition are:

  1. Children’s Category: EL DULZE GROWERS, SL for its multimedia project Mundo Carakuato, which aims to promote healthy life and promote the consumption of fruit and vegetables through an educational video game, adapted to a mobile device, web format and tablet.
  2. Society Category: the Association to Promote the Consumption of Broccoli + BROCOLI, which reflects in all its activities a commitment to spread the importance of healthy habits by promoting fruits and vegetables in general and broccoli in particular.
  3. Disclosure Category: This year, this component is a very emotional one for the association, which wanted to reward all the communication media in the sector that collaborate closely with 5 a day and the important role of information about Covid-19 during 2020. The winners are:
  • Publications Agricoles with its publication EUROFRESH DISTRIBUTION
  • AECOC with its publication CODE 84
  • Agrifood Communication with its publication QCOM.ES
  • Fruit Today with its publication FRUIT TODAY MAGAZINE
  • Editorial Agrícola España with its AGRICULTURE MAGAZINE
  • Horto del Poniente with its FYH MAGAZINE
  • Infoagro System with its publication INFOAGRO.COM
  • Lameyer with his publication MARKET MAGAZINE
  • Siete Agromarketing with its publication eCOMERCIO AGRARIO
  • Sucro with its publication VALENCIA FRUITS

 

Congratulations to all winners, who will meet on March 10 at the ceremony for the XIV edition of the “5 a day” Awards.

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World Fruit and Vegetables Day: October 16

World Fruit and Vegetables Day: October 16

This year’s World Fruits and Vegetables Day coincides with World Food Day. “Fruits and Vegetables: an opportunity for a life in sustainable health” is the motto of this 3rd Edition. The main objective is to make the world population aware of the importance of the consumption of fruits and vegetables. Many countries around the world will develop activities in around this day.

The daily consumption of fruits and vegetables is key to following a healthy diet. In this sense, World Fruits and Vegetables Day is an initiative that seeks to sensitise the world population about the importance of daily consumption of fruits and vegetables for the promotion of health and the prevention and control of obesity and chronic diseases, improving world food security, as well as highlighting its role in the sustainability and biodiversity of our planet. Furthermore, this day coincides with World Food Day, which this year has the motto of “Social protection and agriculture: breaking the cycle of rural poverty.” 

On the other hand, chronic non-communicable diseases, such as cardiovascular diseases, cancer and diabetes, are responsible for 60% of deaths in the world, while obesity causes 2.8 million deaths a year. Figures that are undoubtedly chilling, but that could be greatly diminished with healthy lifestyle habits, among which regular physical activity and healthy eating stand out.

According to the Spanish National Diet Intake Survey (ENIDE 2011), the average daily consumption of fruits in adults is 208 grams, and that of vegetables is 189 grams, that is, a total of 397 grams / day, which is no more than 3 servings. On the other hand, 56% and 54% of adults do not take fruits or vegetables on a daily basis, respectively, figures that reach 43% and 63 respectively in children and young people (National Health Survey 2011-2012). The insufficient intake of fruit and vegetables in Spain is associated, as in other European countries, with the high consumption of meat products and refined cereals.

To celebrate the World Fruit and Vegetables Day, a series of activities are being developed in the different countries of the International Alliance of “5 a day” Associations.

In Spain, a campaign has been launched last week on social networks called “Practice the 5”, whose objective is to promote the consumption of fruits and vegetables among the population by uploading a photo eating fruits and making the “5” gesture with the hand. Furthermore, within the framework of the International Fruit Attraction fair, fruit and vegetable skewers will be distributed. A Healthy Menu will also be offered consisting of a complete salad and fruit for dessert. Workshops on natural juices with fresh fruits and vegetables will be given for children.

In Chile, healthy eating sessions will be held throughout the month of October for parents and teachers of vulnerable and rural schools and healthy cooking sessions with the participation of a nutritionist and chef in schools, where they will be taught to cook healthy with easy-to-use recipes and with affordable ingredients. They will participate in large-scale activities such as scientific fairs, community parades, etc. where fruits and educational material will be given to the attending community.

Gifts will be given to the entire school community of 12 vulnerable and rural schools for the celebration of Teacher’s Day. Award to those children who buy healthy snacks at the school kiosk, or who bring healthy snacks from home. The consumer who attends to buy in the supermarket will also be educated where there will be a healthy stand attended by a nutritionist, who delivers healthy recommendations and messages to consumers in the metropolitan region and V region. Healthy workshop for workers in commercial premises.

In Mexico on that day, Mexican seasonal fruit will be delivered to the population, accompanied by an informational brochure alluding to World Food Day and World Fruit and Vegetable Day, these activities will take place in the main avenues of Mexico City (Paseo de la Reforma), as well as in Public Markets of the City, in order to promote the consumption of fruits and vegetables. Likewise, the population that receives the fruit will be invited to take a selfie with the fruit and post it on the FB / 5xDía page, inviting their friends to like it; the three photos that receive the most “likes” will receive a gift.

In Uruguay, the entire population has been invited to join together in spreading the Awareness for a Healthy Eating and greater consumption of Fruits and Vegetables around World Food Day and World Fruits and Vegetables Day. They will also participate in the 2015 World Food Day to be held in Cambado Park (Av. Luis Alberto de Herrera 4196), where they will have an information booth of the Program 5 al Día Uruguay and MAES from 9 to 17 hours.

In Venezuela, the supermarket chains of 5aldia Venezuela will spread the message on their social networks: Happy World Day of Fruits and Vegetables!

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“5 al día” prepares for Members’ General Assembly and Professional Conference in March

5 al dia

On March 6th, the 20th General Assembly of the Members will be held in the auditorium of the Mercamadrid Administrative Centre, an event that has become a meeting point for the “5 al día” members.
During the assembly, the association’s team will outline its activity in 2017 and present the budgets and actions planned for 2018.
All partners can participate in the Assembly and the setting of new goals for the forthcoming years. This year there will also be elections to the Board of Directors, where half of the components will be renewed.
After the Members’ General Assembly, a dinner will be held at which the “5 al día” awards will be handed out.
There will be a “5 al día” Professional Day on March 7th in the auditorium of the Mercamadrid Administrative Centre. All partners, as well as distributors, wholesalers, retailers and logistics suppliers are invited to attend.
We hope to count on your presence and remain at your disposal for any enquiries. You can register by calling 902 365 125 or by sending an email to: info@5aldia.com
Don’t miss “5 al día” !!!

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Natural beauty remedies using fruit & veg

Here are some ways to use your fruit and veg for easy to prepare natural beauty treatments.

There are many ways to use the fresh fruit and vegetables you buy but don’t eat soon enough. To avoid waste, you can stew them or make jams, ice cream or smoothies with them, for example.

And from the Spanish promotional organisation 5 al día (5 a day), here are some ways to use your fruit and veg for easy to prepare natural beauty treatments.

Papaya mask

Make a puree by mashing the pulp of the papaya.

  • Add a tablespoon of honey and mix well.
  • Spread across face and leave for 10 minutes.
  • Wash off with cold water.

 

A coconut and honey peeling facial

Peels and scrubs can help make skin look younger and more by removing dead skin cells. This mask requires: one coconut, a couple of tablespoons of honey and a little water.

  • Remove the coconut flesh and mix it with the honey to create a smooth paste.
  • Spread it over the face and gently massage in circular movements
  • Leave on for 5-10 minutes.

 

For unbreakable nails – garlic

To make your nails stronger, 5 al día recommends using garlic but with the assurance you won’t end up smelling of it!

  • Chop up a clove of garlic and add it to your nail polish.
  • Let it marinate about three days before use so the garlic smell clears.

The best way to promote healthy skin is to have at least 5 servings of fruit and vegetables every day – whether raw, liquified, in cold or warm soups, juices, etc. – along with a variety of foods, says 5 al día. Based in Madrid, it is a not-for-profit organisation which promotes the consumption of fresh fruit and vegetables.

Source: www.5aldia.org

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The Frutoteca – making it fun for kids to learn about fruit & vegetables

The Frutoteca – a very special way for children to learn about fruit and vegetable – is being launched by Spain’s 5 al día (5 a day) association as the new school year starts in Spain. In a brightly-coloured inflatable dome that is both portable and easy to install, it will tour Spain to provide children with an attractive and interactive experience Featuring 3D and 360ºimages.

The Frutoteca – a very special way for children to learn about fruit and vegetable – is being launched by Spain’s 5 al día (5 a day) association as the new school year starts in Spain.

In a brightly-coloured inflatable dome that is both portable and easy to install, it will tour Spain to provide children with an attractive and interactive experience featuring 3D and 360º images.

The Frutoteca will help young consumers learn about fruit and vegetables from the farm to the fork, the history of this sector, fun facts and trivia about it, and its role in different cultures and civilisations, as well as how this produce is grown, harvested and transported. All in all a fun way to learn about the importance of the fruit and vegetable sector in daily life.

The Madrid-based 5 al día association, which promotes daily fruit and vegetable consumption, said that in this first phase of this project it aims to more directly reach out to over 18,000 children. It hopes visits to the Frutoteca will ultimately lead to change in the eating habits of these future consumers so that including fruit and vegetables in their diet becomes something natural and spontaneous for them.

For more information: www.5aldia.org

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‘5 al día’ holding its annual gathering in Madrid in March

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Spain’s ‘5 al día’ (5 a day) – which promotes daily fruit and vegetable consumption – is holding its annual general meeting and a workshop for industry professionals from March 4-5 at Madrid.

The non-profit organisation’s meeting, at Mercamadrid on March 4, will be followed with a members’ dinner at which the ‘5 al día’ awards will be presented. These recognise the work of various organisations that have helped promote fruit and vegetable consumption in Spain.

The workshop, in the same place on March 5, will be opened by Spanish Minister of Agriculture, Food and Environmental Affairs, Isabel García Tejerina, and marketing and motivation will be among topics featured in the various presentations.

The workshop is free and those interested can register online at www.5aldia.org, by email to info@5aldia.com or call (+34) 902 365 125.