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Promoting Indian Grape Produce in Overseas Markets

 New varieties in the pipeline to enhance quality   

Attracting more than 200 delegates, ranging from farmers to industrialists to entrepreneurs to policy makers, across the country, the first edition of the Indian Grape Forum 2019, organized by Media Today Group, was a grand success. The discussions centered on the whole gamut grape cultivation and trade and covered such issues as introduction of new varieties, expanding exports, new markets, on-line deliveries and so on. The forum also presented big opportunities to network and promote business.  

Held on November 17 at Nashik, which is a major grape-growing region in Maharashtra, the event was inaugurated by Chief Guest S. K. Malhotra, Agriculture Commissioner, Department of Agriculture Cooperation of Farmers’ Welfare, Government of India. Sanjay Dave, Former Chairman, Codex Alimentarius Commission was the Convener, and PG Adsule, Former Director, NRCG was the Guest of Honour. Many experts and professionals attended the event, while a few Government bodies & Associations extended their support..

The forum took note of the heavy rains in Maharashtra since October that played spoil sport for fruit growers and traders. The incessant downpour caused widespread damage to high-value horticulture crops such as grapes, pomegranates and vegetables, due to which, farmers were facing several challenges in maintaining the quality and meeting trade commitments in different overseas markets.

Inaugural Session

In his theme address, Sanjay Dave, the Convener of the event, spoke about the need to promote fresh produce, to reprioritize the existing system so that production, value chain, logistics and related aspects are geared towards reaching out to the fresh products.

Inaugurating the event, Chief Guest S. K. Malhotra, Agriculture Commissioner in the Union government, underlined the need for proper safety norms. Expressing concern over the perishability of the produce, he stressed on the need to revamp the distribution system.

Jafar Naqvi, Chief Coordinator Media Today Group, in his address of welcome, emphasized the need to build a value chain, investing both in infrastructure and backend integration, to enable farmer grows quality produce.” On behalf of organizing committee, he extended his gratefulness to the sponsors, supporters and associates.

Indian Production and Trade Outlook

During the discussions, speakers said India’s grape production is estimated to come down by at least 100,000 tonnes as late rains delayed pruning. Despite reduced supplies, exports are expected to rise to a record 205,000 tons on strong demand from the European Union and Russia.

Vilas Shinde, MD & CEO, Sahyadri Farmers’ Producers Company shared his views on the “Policy Issues – Stakeholders’ Perspective”. He said, “Promotion of exports of agricultural products like grapes is a continuous process. The Government is seeking to export grapes to newer areas/countries by filing Market Access Requests for Grapes with a number of countries. Under the Agriculture Export Policy, Pune, Nasik and Sangli districts of Maharashtra have been identified as a cluster for export-oriented production of grapes.”

Meanwhile during the event, he also announced that they have introduced ARRA-32 grape variety to farmers. They have successfully cultivated it on three hectares after field trials of previously imported patented ARRA variety. It plans to increase the area under cultivation up to 3,000 hectares. He elaborated, “ARRA grapes in California are famous for surviving adverse weather conditions and have a sweet taste. Seedlings were brought by us. After the successful production of ARRA-15, ARRA-32 is next in line.”

“Grape growers in the State have been constantly exposed to natural disasters for the past several years. In this situation, the regional production of grapes is in danger. World-class varieties such as ARRA have been found to produce reliable and quality products, even in adverse weather conditions. Against this backdrop, Sahyadri has tried to provide comfort to the growers by importing these varieties.”

ARRA varieties are grown in 24 countries in six continents. India is now included in the list. “India’s grape growing farmers are getting benefits from the ARRA varieties to further consolidate their position in the global market. These patented ARRA table grapes are exportable varieties of white, red and black colour.”

Considering the huge potential in India, Shukrut Borade, from Maharashtra Rajya Draksha Bagaitdar Sangh (MRDBS) spoke on “New Varieties for Sustainability”. He elaborated on what the future holds for grapes in India, expansion plans into other regions and new varieties in the pipeline. He said, “Taste is an important factor in the breeding program, but another key aspect is how grower-friendly the new varieties are.” He asserted that growers need highly productive and grower-friendly cultivars to help them cut costs and remain profitable. He added that customers don’t talk about different varieties, but rather different grape colours and growers therefore need new and better varieties to replace old ones that are in declining popularity globally. The ability to supply grape varieties year-round is also important to be sustainable, he added.

Gaurav Garg, Associate VP, Marine Cargo, ICICI Lombard & Syed Meraj Naqvi, A&M Insurance Brokers Pvt. Ltd. explained the provisions of “Agri Finance and Insurance” in the Grape Business. They acknowledged that only a handful of FPCs have been able to become financially viable.

Emerging Trends

Demand for grapes has been showing an increasing trend. For sustainability in grape trading from India, there is a need to wisely prepare a plan to produce and supply quality grapes as per consumers’ choice. “Packaging has become an essential part of the global economy. Packaging not only caters to storage and enhances shelf life but also offers attractive presentation which also plays a significant role in revenue generation from the packaging,” said Pon Kumar Ramamoorthy, Assistant Director, Indian Institute of Packaging.

In his presentation “Packaging Solutions”, he highlighted that packaging is done in order to promote safe and healthy eating along with extending the shelf life of fruits. Michelle Peters, Reefer Business & Cold Chain Dv. Manager, South Asia at A P Moller – Maersk gave a presentation on “Supply Chain Logistics”. Because of the high perishable character of grapes, growers have to tolerate substantial pecuniary harms. If sale or a shipment of grapes is not conceivable in stipulated time, growers do grieve a lot. Supply chain management jointly with logistics incorporates manufacturing, procurement, transportation, distribution, and marketing to effectively compete in the marketplace.

Export Market Scenario

There is a phenomenal rise in export of grapes from India. “Indian grapes are reaching more than sixty counties. Market demand and consumer preferences are deciding supply of particular grape types in the market. So market intelligence has become a very important tool for sustaining grape supply in foreign market,” said Jagannath Khapre, President, All India Grape Exporters Association.

Considering the recent weather conditions he said, “The export of grapes to Bangladesh and the Middle East, which begins in November, will be delayed by about a month.” “Exports to Europe may also remain lower than the previous year.” Moderated by S. Jafar Navqi, the technical session had Nitin Ingale, Origin Fruit Direct B. V., The Netherlands, Anand Sejwal, President, Fresh Vegetables & Fruits exporters Association (VAFA) and Amit Kalya, Director of Kalya Exports who all explained the export market scenario.

They accepted that India is becoming an increasingly attractive market for European fruit and vegetable producers as income levels rise, while Indian exporters are also eyeing new opportunities in the European market. Nitin Ingale predicted that European exporters would focus increasingly on India.

They presupposed that India should also explore the possibility of export of grapes to Russian Federation and Ukraine. Concerted attention needs to be paid for exporting grapes to these countries. India has exported to Malaysia, Singapore, Thailand, Indonesia and Vietnam.

Moreover because of free trade agreements with Thailand and Singapore, exports of grapes are likely to accelerate. India needs to devise a proper marketing strategy and aggressive campaign to nurture these markets.

Forecasting and Projection 2025

The panel discussion moderated by Shitij Agarwal, CEO, Sahyadri Agri Retail, revolved on the theme “the future of fresh produce in India”. The panelists were Azhar Pathan, CEO, Desai Fruits & Vegetables Pvt. Ltd., Jaydeep B Suryawanshi, Manager B & M – Fruit & Vegetable, Big Basket and Jinen Ghelani, Managing Director, Prime Fresh. The discussion showed that the sustainable production methods in recent years have increasingly garnered popularity.

Value Addition – A Key Fundamental to Earn More Profits

Rupesh Chordiya, Vishaka Raisins, Rajendra Kumar, BDM – South & East Asia, Cravo Equipment Limited and Mukul Sareen, Director, Keep it Fresh gave valuable presentations on adding value to grapes from a commercial perspective. Their presentations covered such topics as Raisin Production and Export Market, Emerging Technologies for Increasing Productivity and Extension of Shelf Life of Fruits and Vegetables. They admitted that value addition in grapes and diversification of grape products provide good returns.

Valedictory Session

S Dave presented the important takeaways of the event; Chief Guest Dr. S. D. Sawant, Vice Chancellor, Konkan Krish Vidyapeeth delivered the valedictory address. He suggested that greater awareness needs to be created among the farming community about the production, supply and demand management.

Concluding the event on a high note, speakers were presented Mementos as a gesture of thanks for their valuable contribution by Dr. Sawant.

Indian Grape Industry Excellence Awards

At a brief ceremony at the conclusion of Indian Grape Forum, awards were presented as a token of acknowledgement for their great accomplishments and professionalism in their respective fields.

Lifetime Achievement Award

  • Sanjay Dave, Former Chairman, Codex Alimentarius Commission.

Excellence Awards

  • Maharashtra Rajya Draksha Bagaitdar Sangh (MRDBS)
  • Indian Grape Exporters’ Association of India.

Industry Leadership Award

  • Sahyadri Farmers’ Producer Company for being the leading Producer Company in India in the fruit and vegetable sector and exporting maximum containers of grapes to various world markets.

Overall, the conference was a great success providing a significant platform to all the exporters, importers, corporates, e-retailers etc to interact and enhance their business turnarounds.

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Spanish lemon crop returns to normal

Global lemon and lime crop up 5% and sets new record

 

After a record 2018/19 lemon harvest, Spain is set for more normal volumes this season. According to Ailimpo, the 2019/20 Spanish lemon crop is estimated to reach 1,110,000 tons, down 15% from last year. The picture is different depending on the varieties, with Fino dropping 11% in volume and Verna down 24%. The good news is that the crops appear to have emerged relatively unscathed from the mid-September storms. 

The main markets remain Europe, North America and the Middle East. Between 20 and 25% of production will be for processing, with Spain the world’s second-largest supplier of processed lemons.

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EU tomato crop rises, as do exports

EU tomato crop rises, as do exports, image designed by macrovector / Freepik
Designed by macrovector / Freepik: http://www.freepik.com

 

The EU’s tomato crop is expected to be up 4% in 2019, at around 16.8 million tons, according to data published by the European Commission. This is still 2% below the 5-year average. The main drivers are the increase in production of tomatoes for processing (+6%). The volume of tomatoes for fresh consumption is estimated to rise by 1%. Spain registered a strong tomato harvest (+14%), thanks to very favourable weather conditions. 

After several years of rising fresh tomato imports to the EU, this year’s volumes are set to remain flat. However, imports of processed tomatoes are expected to be up 11% in 2019. The main sources are China, Chile and Ukraine. Meanwhile, EU exports of processed tomatoes are up 33% in 2019 (+43% compared to average), with the main markets being in Africa (Libya, Sudan, and South Africa).

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Brand new Global Tomato Congress on 26 November in Rotterdam

Brand new Global Tomato Congress on 26 November in Rotterdam

 

The organisers of the Global Berry Congress have created a brand new business insight event for the fresh tomato category. The Global Tomato Congress will be held in Rotterdam (NL) on 26th November and promises to bring together the best and brightest business minds from the fresh tomato business from all over the world. Around 300 tomato business experts from Europe and the rest of the world will come together for the launch of this new journey into the wide world of fresh tomatoes. 40 speakers will discuss the most pressing issues of the day on three separate stages (Headline Hub, Fresh Ideas and Launchpad).

For more information: https://www.globaltomatocongress.com/

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Going beyond organic: 2nd BioFruit Congress examines how to fuel and sustain growth in the organic market

Going beyond organic: 2nd BioFruit Congress examines how to fuel and sustain growth in the organic market

The big issues facing the future of the organic produce market were debated on Wednesday, October 23 at the 2nd annual BioFruit Congress. Held as part of the Fruit Attraction fair in Madrid, the congress was organised by EUROFRESH DISTRIBUTION and IFEMA, with the collaboration of PROEXPORT. Topics covered included how to satisfy increasing consumer demand for produce that goes beyond organic production to address wider issues, how retailers are responding to this, regulatory issues, and the impact of other standards and certification in the value chain.

What matters most to organic consumers?

In an overview of the organic market, EUROFRESH DISTRIBUTION editor Pierre Escodo said the global sales for organic fresh food food is now worth €62 million. However, he said the growth of the organic demand is slowing down bellow the annual 10% rate, needs more product innovation and consumer promotion. Consumers are also confused by a multiplicity of messages.. In order to seduce more consumers to move to organic produce, Escodo said it’s important to understand regional differences in what matters most to them. In China and Russia, for instance, truth and transparency about food products are prime, while environmental production and plastic reduction lead as issues for American consumers, and in Europe taste is an overriding factor, he said.

Natural vs Organic

Tea Thaning, senior food analyst at EUROMONITOR INTERNATIONAL, shared results from a global survey by the firm showing nearly 45% of respondents rated ‘all-natural’ as important to them in diets and ingredients, while less than 30% cited ‘organic’. “It’s important to emphasise the definition of organic to compete with natural claims,” she stressed. Similarly, Thaning said there should be more communication around organic’s contribution to sustainable agricultural practices “Connect organic labelling to the narrative around environmental concerns,” she advised.

EUROMONITOR presentation available at http://bit.ly/2NqllRX

Wide consumer expectations, including fair pay

“Consumers do not just buy organic produce because it’s healthy, but because of the story behind it,” said Michel Reynaud, vice president of ECOCERT, World leader in organic farming certification. He said consumers not only want strict and transparent rules on organic production, they have wider expectations, including fair pay across the supply chain. “They also want organic to have an impact on the environment, not only on carbon but water,” he said. Reynaud also explains the use of “Fair-for-Life” standard, in order to build up a resilient organic and fair trade supply chain in one tool.

Supporting growers during conversion

Cordoba-based Campiña Verde supplies Germany’s REWE Group with organic produce and Jose Tienda, head of its organic sourcing division, spoke of the importance of supporting growers who are undergoing the long conversion process to organic production. Tienda said a good example of this is the Naturgut Junior Helden (‘junior heroes’) range sold at REWE’s Penny supermarket chain, which finds a market for produce from such soon-to-be organic farms. Under the Bio-Helden (‘organic heroes’) organic produce line, Penny also gives growers higher tolerance, allowing the sale of unusual-looking produce and also promoting it in a campaign with a slogan meaning “real organic heroes might have flaws”.

French organic pioneer Biocoop continues to expand

Illustrating the sturdiness of organic demand in France, the leading European organic chain BIOCOOP spans 3,200 farms and 600 specialist organic stores there. Its retail turnover in 2018 was up 10.4% to €1.2 billion and it plans 70 store openings over 2019, according to David Siffert, head of Biocoop’s fruit and vegetable division. The organic market has changed considerably in the last few years and reflecting this, today Biocoop favours suppliers who are committed to sustainability and transparency, he said.

Multi-certification a challenge

The event wrapped up with a panel discussion on value-adding beyond official organic certification which featured DEMETER INTERNATIONAL head of certification for Spain & Latin America Eduardo Tilatti, BRIO SPA (ALEGRA GROUP) commercial director Anton Carra, PLANET PROOF program manager for F&V Stefanie de Kool, COLLECTIF NOUVEAUX CHAMPS (0 residue) chairman Bruno Vila and FIBL Europe director Miguel de Porras.

Miguel de Porras from FIBL commented the economic impact of multiple certification for produce under different standards such as FairTrade, and Rainforest Alliance. He said producer groups are finding it increasingly challenging to manage this range of standards, which can mean a lot of extra work in maintaining records and even separate audits.

Eduardo Tilatti from DEMETER INTERNATIONAL revealed the experimental program of cultivating and packing with 0 plastics, testing the use of paper, water resistant and fully biodegradable. Demeter international certifies today biodynamic 5300 farms and 183000ha worldwide. “The economic empowerment of small farmers and their local communities is part of our fundamental values, along with Biodiversity, Carbon foot print and soil fertility” commented Tilatti.

BRIO SPA (ALEGRA GROUP) commercial director Anton Carra share its experience of developing organic markets overseas like Brazil & Asia, the developing new organic lines like kaki and pomegranate. Brio is also involved in multiple value-chain programs like Demeter, Naturland, FairTrade pineapples from Togo and the new European promotion campaign “Made in Nature”.

PLANET PROOF program manager for F&V Stefanie de Kool explained why the Dutch protocol “Milieukeur” is getting international, in response to the demand of the Dutch retailers and how it is helping the stakeholders of other countries to organize for more ambitious sustainability goals and achieve a reduction of environmental impact up to 50%.

COLLECTIF NOUVEAUX CHAMPS (0 residue) chairman Bruno Vila explains how the new « 0 residue segment is positioning between the conventional and organic lines, responding to a consumer segment which is aiming to consume residue free produce, a major concern among the French consumers. Just created 18 months ago, 0 residue certified produce represent €59 millions of revenues and 23,000 tons of fresh fruit & vegetables marketed.

 

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Increase in Spanish tomato crop

Increase in Spanish tomato crop

 

According to first official estimates for the 2019 Spanish vegetable campaigns, extra-early potato production is up 5.2%, while output of early varieties surged 24.4%. The onion crop contracted 12.9%. As for tomatoes, the “January-May” crop climbed 4.6%, and the “summer” (June-Sept) rose 5.8%, in its first estimates.

As for other vegetable crops, the largest increase was for green peas (+27%), followed by pepper (+10%), mushrooms (+8.2%), spinach (+3.7%), carrot (+3.2%), asparagus (+2.6%) and strawberry and strawberry (+ 0.1%). Meanwhile, there is expected to be a drop in output of artichoke (-11.4%), cucumber (-9.9%), radish (-6.8%), green beans (-3.9%), courgette (-2.5%) and aubergine (-1.4%). 

As for fruit crops, estimates show increases in plum (+13.4%), raspberry (+3.2%) and strabwerry (0.1%), but contractions in apricot (-26.1%), cherry (-9.9%) and peach (-1.1%).

 

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Prince de Bretagne: Major player in “the eating well” and the development of organic agriculture

Prince de Bretagne: Major player in “the eating well” and the development of organic agriculture

With nearly 120 Prince de Bretagne organic vegetable farms certified or in conversion, France’s leading organic vegetable producer group had a production volume of 20,000 tons in 2018, is expecting 25,000 tons in 2019 and will reach 32,000 tons in 2020. Strengthened by more than 20 years of experience in organic farming, Prince de Bretagne’s organic vegetable producers have reaffirmed their commitment to contributing to its development to mark Organic Spring.

Georges Guézénoc, President of CERAFEL Prince de Bretagne’s organic section and producer of organic endives, Traditional shallots, broccoli and squash presents these commitments.

“OUR COMMITMENTS FOR DEVELOPING ORGANIC AGRICULTURE”:

Guaranteeing rigorous compliance with European organic specifications:

  • “The best way to offer consumers a clear label and harmonised practices that respect the environment.”
  • Continuing dedicated organic research through “Terre d’Essais”, our own experimental station: “An indispensable tool for continued progress.”
  • Continuing to breed and produce our own seeds, through the work of OBS: “Seeds specifically adapted to our region’s climatic conditions.”
  • Offering GlobalG.A.P.* certified organic vegetables: “Which includes recycling the materials used during cultivation.”
  • Ensuring a fair return for producers and encouraging the installation of younger generations: “More than 50% of Prince de Bretagne’s organic producers are young farmers!”
  • Not opposing different types of agriculture: “On their farms, producers are independent and remain their own decision-makers even if they have chosen to group together in a collective under a strong brand.”

“OUR GUARANTEES TO CONSUMERS”:

  1. Offering quality organic vegetables: “Because good, fine-looking and organic are not incompatible.” 
  2. Guaranteeing that 100% of our vegetables are grown in Brittany: “Securing jobs and the attractiveness of our region.”
  3. Offering a range of more than 40 fresh organic vegetables throughout the year: “Thanks to our long crop rotations.”

To conclude, Georges Guézénoc adds: “It’s not by imposing their vision but by showing solidarity with one another that Prince de Bretagne’s producers have developed and will continue to develop ever-more environmentally friendly farming practices. Today, 100% of Prince de Bretagne’s producers are committed to a progress plan and are a breeding ground for organic agriculture.” And he lets slip the famous Breton proverb “An douar a zo re gozh evit ober goap outañ.” (The earth is too old not to be respected).

*GlobalG.A.P. (Good Agricultural Practices) certification: a set of globally recognised traceability and food safety standards for agricultural, plant, animal and aquaculture production.

Key figures – Prince de Bretagne Organic Vegetables:

Producers:

116 producers committed to organics, comprising:

91 certified – 25 in conversion

Production: 2017-2018: 20,000 tons

Forecasts:

  • 2018-2019: 25,000 tons
  • 2019-2020: 32,000 tons (arrival of producers at the end of their conversion period)
  • 2020-2021: 38,000 tons
  • In terms of volumes, Prince de Bretagne is France’s Number 1 organic vegetable producer.
  • Range: More than 40 fruits and vegetables

For more information:

Stand (No. 4 B07, Hall 4) at Fruit Attraction.

 

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Peru conquers Asian markets as a Partner Country at Asia Fruit Logistica 2019

Peru conquers Asian markets as a Partner Country at Asia Fruit Logistica 2019

The Peruvian companies taking part in the international trade fair put a figure of US$180 million on the business deals closed following the event 

 

The more than 250 Peruvian businesspeople who took part in this edition, held in Hong Kong on 4-6 September, voiced their satisfaction with the event 

Peru finalized its most special participation in Asia Fruit Logistica, where it played a key role as a ‘Partner Country’, with projected business deals of US$180 million for the export of products from the Peruvian fruit and vegetable sector to different Asian markets. “We feel very much at home at this trade fair. The Peruvian pavilion was one of the busiest at the show and this demonstrates Peru’s reputation and importance for the Asian market,” summed up Gabriel Amaro, the Executive Director of the Association of Agricultural Producer Guilds of Peru (AGAP). 

The Andean nation has become an international benchmark in agricultural production over the last few decades, being the world’s biggest exporter of quinoa and asparagus; second in cranberries, avocados and mandarins; and third in table grapes. The country continues to tighten its trade links with different countries in Asia, a region of tremendous interest to Peru given that China, Japan, South Korea, Hong Kong, Saudi Arabia and Indonesia top the list of the biggest international markets for agricultural exports. Following a special strategy for its Asian markets, since 2005 Peru has been driving its exports to the region exponentially. “With 21 trade agreements in effect, six about to be signed and five currently in the negotiation phase, Peru’s institutions continue to work to consolidate and increase our constant growth in agricultural exports to Asia,” said Mario Ocharán, the Export Director at PROMPERU. 

At present, the main Peruvian products exported to Asian markets are grapes, avocados, Brazil nuts, cranberries and bananas. This export value could increase substantially with the anticipated opening in 2019 of the markets of Taiwan, Malaysia and the Philippines to avocados; Japan and the Philippines to grapes; China and Indonesia to Peruvian grenadines; India and Malaysia to cranberries; and Vietnam and India to Peruvian citrus fruits. 

Last year Peru exported agricultural products to the tune of US$6,626 million. At the top of this list, with an increase of 19%, is the category of fresh fruit and vegetables. 

Peru, the world’s food larder 

The huge biodiversity of Peru thanks to its clearly differentiated areas of sea, coast, mountain range and jungles determines, to a great extent, the country’s tremendous production and export offering. Since 2017, part of this production has been marketed under the umbrella brand name of ‘Superfoods Peru’, in which all the products have a common denominator: their high nutrient content. As well as fresh produce, the ‘Superfoods Peru’ brand also covers Andean grains, native tubers and products from the fishing industry, among others. 

The brand’s success is endorsed by its results. Exports of products under the ‘Superfoods Peru’ brand accounted for US$1,979 million of exports in the first half of 2019, representing an increase of 4.8% compared to the same period last year. 

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Taiwan’s peach crop contracts 25%

Taiwan’s peach crop contracts 25%

 

Taiwan’s peach and nectarine crop is predicted to contract 25% in 2019 to 17,000 tons, due to quality issues and lower domestic demand. The lower quality of this year’s crop has resulted in lower prices for domestic sweet and honey varieties. Similar problems last year led to farmers abandoning a portion of their crops. Peaches and nectarine seedling area is expected to expand, but not by enough to compensate for the damage caused during the 2016 typhoon season. In fact, total harvest area is predicted to decrease from 2,075ha in 2018 to 2,060ha in 2019. Besides facing severe weather problems, in recent times, growers have also faced labour shortages.

Peach and nectarine imports to Taiwan are estimated to remain at 15,000 tons in 2019. The country’s two main suppliers are the US (79%) and Chile. Issues with Chilean production have led to a 12% increase in imports from the US, to 10,856 tons.

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IPM DUBAI and WOP DUBAI from November 12 to 14, 2019 

Hall Allocation Directly on the “Main Concourse” of the Dubai World Trade Centre 

Rescheduling: IPM DUBAI and WOP DUBAI will take place in a prominent location in the Dubai World Trade Centre from November 12 to 14, 2019. Both trade fairs will be positioned in attractive halls on the main axis of the site. The first local players in the sector have already promised to participate in the fairs because of the improved time-related and spatial exhibition conditions. German companies will have the possibility of presenting themselves on a promoted joint booth.

The month of November is traditionally one of the most enterprising periods for trade and tourism in the Middle East at the same time. With the rescheduling, IPM DUBAI and WOP DUBAI are reacting to the wishes of the sector. Dates during mid-November for the staging of both events have been targeted for quite a long time already. However, because the capacities of the event site were always utilised to the full in this period, it has not been possible to fulfil this wish in the last few years. 

The amended dates will also be accompanied by a new hall allocation in the Dubai World Trade Centre: IPM DUBAI and WOP DUBAI will use exhibition areas directly on the main connecting axis, i.e. in the immediate vicinity of the main entrance to the site. 

Particularly for local traders, this will now result in new perspectives to take part in the fair not only as exhibitors but also as visitors. Moreover, the first local major players in the sector have already reacted positively to the announcement and have promised their participation. 

For German exhibitors, there will once more be the possibility of taking part in the German joint booth. On the “German Pavilion” promoted by the Federal Ministry of Food and Agriculture, German companies will present their products and services under the German umbrella brand called “Made in Germany”. 

INFORMATION

IPM DUBAI is the only fair within the Gulf region to unite the exhibition areas called Plants, Technology, Floristry, Garden Features, Logistics, Plant Maintenance as well as Garden and Landscaping and thus forms the most significant platform for the green sector in the Near and Middle East. For visitors, WOP DUBAI (World of Perishables) taking place at the same time results in further synergetic effects. Here, attention focuses on the trading and marketing of fresh products such as fruit and vegetables as well as on their logistics. 

Further information at: www.ipm-essen.de/weltleitmesse/ipm-worldwide/