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FuturPera bets on the internationalisation of the product

Ferrara’s specialised trade fair will be a crossroads for promoting Italian pears on foreign markets

 Increasing awareness and the presence of the pear on the foreign markets to promote its consumption and achieve good prices for producers are the main aims of OI Pera – Organismo Interprofessionale Pera (IO, Interprofessional pear Organization) pursued through a series of initiatives such as FuturPera, the trade fair which, for its second edition – at Ferrara Fiere from 16 to 18 November 2017 – will be betting on the internationalisation of the product on the “rich” markets, ready to welcome good quality Italian pears.

Based on the data collected and processed by CSO Italy – Centro Servizi Ortofrutticoli (Fruit and vegetable service centre) in Ferrara, the 2016-17 pear marketing campaign was marked by good sales figures (24% less unsold stock in the warehouses of Emilia-Romagna) for all the varieties: firstly Abate Fétel, but Kaiser, Conference and Decana also recorded good sales. Europe, with Germany in the lead, remains the main reference location for exports, a market that also absorbs products coming from the southern hemisphere. In these growing areas, the 2017 figures are 2% lower than last year, with Argentina suffering the greatest drop in production: from 3 to 13% lower (WAPA – World Apple and Pear Association – data). This is a generally favourable situation for Italian pears, and for a supply chain that must be able to grow exponentially which Gianni Amidei, Chairman of the IO, defines as the “internationalisation of the awareness of pears as a product”.

“The Abate grown in the Po Valley – explains Amidei – is a pear that is still not very well known around the world, where the variety in greatest demand is still the William. For IO, one of the organisers of FuturPera, together with Ferrara Fiere, it is fundamental to make our varieties reach open, rich markets, able to appreciate them, particularly in years of abundant production, when the need to export becomes pressing. To do so means internationalising the awareness of the product, through the strategic tools that we have put in place over recent years: participation in international trade fairs, organisation of events and conventions, panel tests and general product promotion actions. In fact, IO does not have the task of selling the product, but of supporting operators in their promotion operations. In 2015 we were pleased to see the birth of two groups, Opera and Origine Group, who took action, albeit in different ways, to give added value to the product. The good trend of the market prices over the last two years is 99% attributable to them. In 2017 we are focusing on FuturPera – continued Amidei – precisely to promote and spread awareness of the range of Italian pears abroad. The fair will be a true crossroads for a supply chain that focuses on internationalisation and we believe it will be able to attract, not only exhibiting companies of international status, but also buyers from the main supermarket chains”.

The second edition of FuturPera is designed and organised by Ferrara Fiere e Congressi and OI Pera.

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Tomato Inspiration announces two keynote speakers

Tomato Inspiration is an important event for international tomato growers being held February 9 in Berlin. It enables prominent tomato companies to meet and inspire each other and raise the sector to an even higher level.

Hein Deprez (Greenyard Horticulture) and GertJan Meeuws (Here, There & Everywhere/Indoor Growing) will be the keynote speakers during the 4th Tomato Inspiration event.

They will be shedding light on current trends and the outlook from now to 2025.

This important event for international tomato growers will be held on February 9 this year in Berlin. The event enables prominent tomato companies to meet and inspire each other and raise the sector to an even higher level.

As it takes place during the week of Fruit Logistica, also in Berlin, a large number of representatives from the worldwide tomato business will be in attendance.

The Tomato Inspiration Event is an annual initiative of HortiBiz, organised with a growing number of partners from the horticultural business.

HortiBiz is proud to present Koppert Biological Systems, Oerlemans Plastics, Priva and Saint Gobain Cultilene as gold sponsors, Axia Vegetable Seeds, Enza Zaden, Monsanto, Svensson and Van Dijk Heating as silver sponsors and GreenTech as content sponsor.

Together they invite the top 100 tomato growers in the world to meet in Berlin at the PURO Skybar.

What will be the fourth edition of this key event will again welcome growers, speakers, partners and press.

This year’s keynote speakers Hein Deprez from Greenyard Horticulture and GertJan Meeuws from Here, There & Everywhere/Indoor Growing, will both try to inspire the attendees in their own way, guiding tomato growers in preparing for the future.

Tomato Inspiration Award

Another high light during the event, is the yearly presentation of the Tomato Inspiration Award.

This award goes to a tomato grower with outstanding performance at a specific level. In 2014 it went to Windset Farms from Canada in the field of marketing and sales, while in 2015, Duijvestijn Tomaten from the Netherlands won the award for being the best in crop and process technology.

Last year, during the third edition of the event, the Tomato Inspiration Award was presented to Sundrop Farms from Australia for its innovative and sustainable way of growing tomatoes under difficult conditions.

Also, the audience was asked to choose its favourite out of four nominees. Sundrop Farms was nominated together with APS Salads from the United Kingdom, Flandria brand from Belgium and Zeiler Gemüsevertrieb from Austria.

This year, attendees will once again choose which nominee has inspired them the most and wins the award.

Invitation only

Tomato Inspiration is an invitation only event.

Those who have received a personal invitation should register via as soon as possible because the PURO Skybar has limited capacity.

For more information, please check


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Fruiterers conference to chart produce sector’s progress amid turbulence

The fresh produce industry’s livery company, The Worshipful Company of Fruiterers, will present an interactive conference and networking event in London on March 16 with the aim of giving attendees a wider perspective on the current state of the industry, its future potential and their role in it.

A decade after its last conference, the fresh produce industry’s livery company the Worshipful Company of Fruiterers is preparing for another interactive conference and networking event.

Recognising the unique global political, economic and social landscapes within which the fruit and vegetable trades are now operating, the March 16 conference will take place under the title ‘Navigating turbulence in the produce supply chain and beyond’.

The event will take place at One Great George Street, Westminster, and the organisers have put together a series of eminent speakers from the public and private sectors.

From an opening session delivered by the Rt Hon Michael Jack CBE through a schedule featuring industry luminaries including Andrew Burgess, John Shropshire OBE and Tony Reynolds, to a concluding session from Dr Clive Black of Shore Capital, the day will explore issues from the changing climate to the living wage, and the validity of investing in the produce industry to the ever-­‐changing consumer psyche.

The goal of the conference is to give attendees a wider perspective on the current state of the industry, its future potential and their role in it, said Dennis Surgeon, who will open the conference as the incumbent Master of the Worshipful Company of Fruiterers.

“The company attracts members from all walks of life and it is this mix of interests and skills which creates a vibrant and relevant organisation that retains its historic character and style, but is aware of the need to continually refresh its outlook and membership with new thinking and energy.

“We are not about to become a regular event organiser, as we do not see this as a primary area of focus. However, it is a matter of pride that the company acts as a catalyst for the fruit industry, enabling different sectors to come together at events and social gatherings,” Surgeon said.

Tickets costs £150 for non-­‐Livery members and £120 for Livery members. For more information:

What is the Worshipful Company of Fruiterers?

Over half of the membership of the Worshipful Company of Fruiterers is actively engaged in the fruit industry, while the other half is drawn from a wide range of professions and occupations operating in the City of London and wider community.

In a press release, the company said its aim is to continue to be an influential fellowship, promoting the interests of the fruit industry, the Lord Mayor and the City of London Corporation.

Its key goals are:

● To promote excellence across all sectors of the fruit industry

● To support education and research within the fruit industry

● To support the Lord Mayor and the City of London Corporation

● To be active in raising funds for charity

● To foster, within the Livery, a spirit of good fellowship


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Fruit Attraction 2017 brims with new features

Fruit Attraction has strategic importance as a major platform and international meeting point for fresh produce operators.

Fruit Attraction is planning a 2017 edition packed with new features and more than 1,500 companies.

Organised by IFEMA and FEPEX, this year the annual trade fair will take place October 18-20, once again in Madrid.

More than 1,500 companies from the full fruit and vegetable sector value chain are expected to take part – 20% more than the extremely successful 2016 event.

One factor that has made this one of the sector’s main international events is the fact it takes place in October, a key time for fruit and vegetable suppliers and buyers to sign agreements.

Southern Europe is becoming firmly established as an important, expanding hub for the global fruit and vegetable trade, and a gateway to Europe from Latin America. This gives Fruit Attraction strategic importance as a major platform and international meeting point for fresh produce operators.

The organisers of this trade show have worked hard to put a strategic roadmap in place that will allow them to continue offering international markets a highly efficient marketing tool in years to come, which is why the 2017 edition will be packed with new features.

Highlights of new features in 2017

The coming edition of Fruit Attraction will provide more resources by inviting the largest possible number of buyers, importers and traders from countries that have been performing well in recent years in terms of their fresh produce imports from the EU.

This year, for the first time, it is organising the guest buyer market initiative, featuring Brazil and China, and will carry out activities to encourage growth and development of trade relations among the main agents in these markets, attracting leading buyers, operators, importers and retailers from both nations.

The Nuts Hub: a new area devoted to nuts, a strategic sector given the value of Spanish production and its high quality in comparison to other producer countries.

Lanzadera programme: As part of Fruit Attraction’s mission to contribute to the sector, it has created the Lanzadera programme, a new “ready2exhibit” exhibition space, consisting of six-square metre-exhibition spaces at a very competitive price. The idea is to draw attention to new sector companies that have been created within the last two years, with a view to encouraging entrepreneurship, new fruit and vegetable companies and young entrepreneurs. This section includes a €12,000 prize for the best project at the exhibition.

Fresh’n’Star: This new programme encompasses the entire directory of participating companies, seminars and a product exhibition featuring the two stars of the show, which will be lettuces and pomegranates.

Smart Agro: A spacious new exhibition area designed to drive digital transformation and technological innovation in all the links in the agro-food chain; production, transformation, distribution and marketing, as well as R&D+i activities in the fruit and vegetable sector, to achieve more efficient production, with higher levels of quality and control and lower environmental impact. A space brimming with innovation and knowledge with talks and some very practical workshops.

In the same way, as in earlier editions, Fruit Attraction is boosting the organic hub area for organic fruit and vegetables, demand for which is growing in the international market.

As well as these, the Trade Fair will have its traditional areas – Pasarela Innova and Foro Innova – for presenting the latest new products, varieties and brands that exhibitor companies are offering to the fruit and vegetable market for the first time. The sector’s great festival will once again feature Fruit Fusion, the gastronomy area of Fruit Attraction, with attractive demonstrations and showcooking.

Once again, 200 technical seminars and activities will make these three days a knowledge centre for the sector, with an extensive programme covering a wide range of topics and high level participants and speakers. One of these is the 6th International Postharvest Unlimited Conference, which will take place as part of Fruit Attraction from October 17-20.

All in all, as well as being an essential tool for positioning products in the international produce market, the International Trade Show for the Fruit and Vegetable Industry is a place for innovation and for presenting varieties and references to the world.

Fruit Attraction 2017, organised by IFEMA and FEPEX, will take place from 18 to 20 October 2017 in Halls 5, 6, 7, 8, 9 and 10 at the IFEMA venue FERIA DE MADRID.
For more information: IFEMA 


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Record number of UAE operators ready for Gulfood 2017

The 22nd edition of this major food and hospitality show will take place February 26 to March 2 2017 at the Dubai World Trade Centre (DWTC).

A record number of local food and beverage businesses are preparing to capitalise on the growing appetite for quirky and inspired global produce by launching their product lines at Gulfood 2017.

The 22nd edition of this major food and hospitality show will take place February 26 to March 2 2017 at the Dubai World Trade Centre (DWTC).

About 400 Emirates based F&B companies will be in attendance, the highest number ever from within the UAE, organisers said in a press release.

They said many will introduce novel ranges of new world fare that aligns with the buying requirements of international visitors seeking the latest trending food concepts.

“The UAE’s food and beverage market is continuing its evolution as an international food and beverage capital thanks to forward-thinking operators looking to maximise their stake in a market expected to be worth a whopping AED82 billion by 2020, according to Euromonitor International.”

Market researchers have variously referred to the UAE’s “limitless investment appetite” thanks to its highly diverse, growing and relatively young population which is open to new taste experiences.

 Turkish delight

In line with this, Gulfood exhibitors will be presenting adventurous yet established product lines that have already proved popular in other parts of the world, the organisers said.  

Trixie LohMirmand, senior vice president, Exhibitions & Events Management, at DWTC said recent research shows the UAE remains resilient and there are strong fundamentals for long-term optimism in the F&B sector.

“Innovation is coming into its own and the Gulfood exhibitor profile is awash with new and exciting concepts which are gradually transforming the end-user experience. This all holds out enormous opportunity for operators and suppliers who are looking to leverage the concepts and products within their own businesses and geographic footprints,” she said.

Gulfood 2017 will span more than 1 million square feet of exhibition space allocated to 5,000 international exhibitors, including more than 1,000 new-to-show food and beverage producers bringing something innovative to the table.

Segmented into eight of the largest commodity trading markets in separate halls, the event welcomes first-time participants Malta, Finland, Slovakia, Somalia and Azerbaijan amongst more than 120 represented countries.

It is a trade event open strictly to business and trade visitors. The show is open 11am-7pm from February 26 to March 1 and 11am-5pm on March 2.

For more information:

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Agritrade makes Guatemala a magnet in March

The Agritrade Expo and Conference overall promotes agricultural improvement and diversification as well exports. With more than 100 international buyers, it is a business platform which facilitates access to markets and the generation of exportable supply.

Agritrade Expo and Conference, one of Central America’s top agricultural events, takes place in Guatemala March 23-24 this year under the slogan ‘Growing business together’.

With an exhibition area of more than 170 stands, Agritrade 2017 will once again bring together international buyers and exporters of fresh and processed products from the region, as well as companies supplying related goods and services.

The main agricultural sectors it covers include fruit and vegetables, coffee, sesame, cardamom, honey, cocoa, ornamental plants, flowers and processed agricultural products.

The Agritrade Expo and Conference overall promotes agricultural improvement and diversification as well exports. With more than 100 international buyers, it is a business platform which facilitates access to markets and the generation of exportable supply.

The conference programme includes lectures by national and international experts on pertinent topics.

As well as international buyers and importers, participants include growers, exporters, investors, government officials and members of relevant associations.

The location for this event will again be Santo Domingo del Cerro, Antigua Guatemala.

For more information:

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World Retail Congress returns to Dubai in April

The World Retail Congress combines landmark keynote addresses, high-level panel discussions, workshops, tours, demonstrations and displays, retail tech start-ups and, new for 2017, the Congress Ideas Factory.

Taking as its theme ‘Reimagining the customer experience’, the 2017 World Retail Congress returns to Dubai for a second time, where it will take place April 4-6 at the Madinat Jumeirah resort.

What will be the 11th edition of the congress will focus on differentiation as the key to survival for any retailer and how customer experience – both physically and digitally – is crucial to achieving this.

Across the three days of the event, more than 1,500 attendees will gather to hear from industry legends and thought-leaders including Macy’s chairman Terry Lundgren and Marty Wikstrom, former CEO of Richemont Fashion and Accessories, as well as emerging retail disruptors from Soko, Lesara and Myntra.

“As the retail landscape grows ever more competitive both on and offline, retailers around the world are looking for that unique advantage to attract customers. Creating a new approach to delivering customer experience is emerging as one of the most important differentiators.

“As such, the World Retail Congress programme takes this business-critical goal as its overarching theme for 2017, examining what will attract today’s customers including: new in-store experiences, next generation ecommerce, new wave technology and an understanding of what really motivates the increasingly individualistic but connected consumer,” organisers said.

The congress combines landmark keynote addresses, high-level panel discussions, workshops, tours, demonstrations and displays, retail tech start-ups and, new for 2017, the Congress Ideas Factory.

Taking place on day one, the Ideas Factory will deliver a fast-paced, dynamic and inspirational programme of talks and open discussion forums led by experts.

For more information: World Retail Congress

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New era for Gulfood in Dubai

Celebrating over three decades of success, in 2017 Gulfood will host more than 5,000 local, regional and international companies from 120 countries displaying hundreds of thousands of finished food and beverage products.

Gulfood, the world-leading annual food and hospitality event in Dubai, is undergoing major changes in format and visitor experience in preparation for the next edition, being held February 26 to March 1 in 2017.

Gulfood 2017 will focus on finished food and beverages and feature dedicated halls organised around the areas of Beverages; Dairy; Fats & Oils; Health, Wellness & Free-From; Pulses, Grains & Cereals; Meat & Poultry; Power Brands; and World Food.

Trixie LohMirmand, senior vice president of Exhibitions & Events Management for the event host, Dubai World Trade Centre, said the new layout comes amid growing global sales across these eight food commodities.

“Not only will Gulfood’s new sectorised format allow visitors to get straight to business assessing quality and benchmarking price in their respective segments, but it will also lead to deeper market insights and trend awareness through focused consultation with the right experts in one place,” LohMirmand said.

“The emirate is already the world’s biggest re-exporter of rice, coffee and tea, and Gulfood opens the door to international food industry professionals to learn more about the recent infrastructure and mega project developments – such as Dubai Wholesale City – that will further transform the emirate’s strategic potential as a re-export hub for the global food industry.”

Global buyers will discover more than 1,000 new-to-show food and beverage producers at the February event, which will feature 120 national pavilions including for first-time participants Malta, Finland and Slovakia. Exhibitor space has already sold out.

Gulfood 2017 will host more than 5,000 local, regional and international companies from 120 countries displaying hundreds of thousands of finished food and beverage products.

For more information: Gulfood 2017

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Biofach 2017 – Germany, country of the year

Biofach 2017: Germany, country of the year – the German organic sector will be presented at the world’s leading exhibition

The organic community comes to Germany every year and meets at Biofach, the world’s leading trade fair for organic food, and Vivaness, the International Trade Fair for Natural and Organic Personal Care, in Nuremberg.

The next event, from February 15-18, 2017, will pay particular attention to the German organic sector under the heading Building an Organic Future – Bio schafft Zukunft.

Germany will be the country of the year for Biofach 2017.

Within the framework of this presentation, the sector and NürnbergMesse place particular emphasis on innovations, international relations and responsibility as the fundamental aspects of a forward-looking market.

Federal Minister of Food and Agriculture, Christian Schmidt said organic products are becoming increasing popular with consumers. “Organic farming is now an important pillar of German agriculture and the German food industry, alongside conventional farming. My goal is to further increase the production of organic products in Germany.

“This is one reason why I initiated the Organic Farming – Looking Forwards strategy, which I am going to present at Biofach 2017. With Germany’s appearance as country of the year at Biofach 2017, the German organic sector can present its entrepreneurial spirit, its great capacity for innovation and the responsibility that it is accepting throughout the world,” Schmidt said.

Biofach 2017

  • Slogan: “Germany – Building an Organic Future”
  • Central themes: nurture progress – increase responsibility
  • In focus: innovations and international relations

More information:

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Macfrut returns to Rimini in May 2017

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

Strawberries will be the main star at Macfrut 2017, which takes place May 10-12 in Rimini, Italy.

The event Strawberry Days – being held In partnership with leading Italian strawberry producers – will be one of the features of the show.

Other recently announced highlights of Macfrut 2017 include the debut of an organic section, in response to the ongoing growth of this segment in various European countries. Italy is a leading organic fruit and vegetable supplier and intends to focus on this sector to re-launch its exports in North European markets.

Among other new features, the next edition will boast the first Macfrut Gourmet – an area dedicated to artisan businesses in the field of top-quality fruit processing for modern distribution and specialised retail – and also Macfrut in the Field.

The latter is an initiative scheduled to be held May 9, on the eve of the trade fair, and will involve a demonstration of cutting-edge technology in the field.

Italy’s leading strawberry-growing region, Basilicata, will be the partner region for Macfrut 2017, and China the partner country.

Macfrut 2016 drew more than 38,000 participants

The 2016 edition of Macfrut, also held at the held at the Rimini Expo Centre, attracted more than 38,000 participants, up 9% on 2015 and with 30% more participants from abroad.

Macfrut president Renzo Piraccini said there was a significant number of foreign professional visitors from Eastern Europe, Central and South America and Africa.

Cesena Fiera is the organiser of this annual international trade fair for the fruit and vegetable sector.

source: Macfrut ends successfully and will be held again in May 2017