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Amsterdam Produce Show attracts 100 exhibitors

The first ever Amsterdam Produce Show and Conference (APS) took place November 2-4, 2016 at the Dutch city’s iconic Westergasfabriek and was organised and hosted by the creators of the New York Produce Show and the London Produce Show.

The first ever Amsterdam Produce Show and Conference (APS) took place November 2-4, 2016 at the Dutch city’s iconic Westergasfabriek and was organised and hosted by the creators of the New York Produce Show and the London Produce Show.

The event kicked off with a cocktail party on November 2, followed by a thought leaders breakfast panel, trade exhibition, chef demonstration theatre and educational seminars on November 3. On the final day of the APS participants could take part in industry tours, visiting retail, production, trade or logistical companies.

The APS programme was organised around four core themes – innovation, education, sustainability and health – and designed to provide an opportunity to think about how high level global concerns will drive success in the produce trade in years to come.

According to the organisers, the seminar focus was on the unique lessons that can be learned from the role that the Netherlands plays in the global produce industry. A quarter of all global trade in horticultural produce is estimated to go through Holland.

The seminars touched on a host of different subjects ranging from increasing consumption, the impact of agribusiness, corporate social responsibility, new ways to determine quality, cooperation through food clusters, organic farming or reduction of food waste.

Although from a different perspective, many presentations covered future business models, the need for communication, co-operation and the creating value.

The trade exhibition gave over a 100 Dutch and international trade exhibitors direct access to a wide range of produce buyers from the retail, foodservice and wholesale sectors. Among them were:

– Jan Willem van Wyk, Jurgen Smith and their colleague starting the European branch of The Grape Co.

– Ryan Nichol from Coolsan and his colleague bringing ChillSafe – which reduces bacteria, mould and excess ethylene in storage and transit – to Europe.

– NatureSeal applied to fresh cut bananas preventing them from discolouration for up to 4-5 days.

MW

 

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New liaisons & outlooks from Poland’s Fresh Market and Fruit Expo

The Fresh Market Conference and Fruit Expo provides a platform for the biggest and most dynamic fresh produce companies from Poland and abroad to present their offerings, attract trade partners and establish lasting business relations.

This year’s Fresh Market Conference and Fruit Expo were held on September 23 at the Mazurkas Hotel in Ożarów Mazowiecki.

For many Polish vegetable and fruits producers it was their big opportunity of the year to establish business contacts in person with Poland’s top retail chains and to find clients from 15 other countries.

The conference provides a platform for the biggest and most dynamic fresh produce companies from Poland and abroad to present their offerings, attract trade partners and establish lasting business relations.

It brought together in one place representatives of the biggest retail chains from Poland, Russia and Belarus, such as Biedronka, Tesco, Carrefour, Intermarche, Selgros, Makro, Piotr & Paweł and Marcpol. 

Furthermore, over 130 companies from Poland, Italy, Spain, France, Chile, Ukraine, Holland, Egypt, Denmark, Great Britain, the Czech Republic, Hungary, Germany, Turkey and Greece participated in the conference. 

The event’s matchmakers helped attendees connect with the most appropriate people and companies present. 

And a series of lively panel discussions featuring fruit and vegetable sector experts, including representatives of fresh produce group and leaders from wholesale markets, provided further opportunities to make contacts and exchange information and views, such as on the current trade situation, prices and forecasts for coming months and next season.

Panels paint ways forward for Polish sector

One panel discussed the very difficult situation facing Polish orchardists, with input from Waldemar Żółcik from the Active Company, Polish fruit federation Appolonia president Michał Lachowicz, and Witold Boguta from the National Union of Fruit and Vegetables Producer Groups.

Lachowicz said a solution for Polish apple growers and exporters is to focus on the production of varieties that appeal to and will be bought by customers worldwide, a move requiring some restructure in Polish orchards.

Boguta said given the very low apples price at the moment, Polish growers do not have the financial means to increase their commercial activity.

Lachowicz argued for Polish fruit growers to unite in bigger organisations. In his opinion, such commercial organisations can not only provide representation for their members but have more clout in negotiations in foreign markets.

In a separate panel, the discussion focused on the permanent impact of the Russian embargo on imports of Polish vegetables.

Panelist Michał Groblewski, from the fruit and vegetable producer association Cuiavia, said the way forward is, with support of government agencies, to increase the promotion of Polish vegetables as much as possible in other markets around the globe.

Mirosław Łuska, from the association representing Polish pepper producers, said the fact that Poland’s pepper growers do not present a united front in foreign markets makes it harder to achieve export efficiency. However, while the Russian embargo has also taken its toll on Poland’s pepper growers, they have found new sale channels in different countries and even on other continents.

Farmgate sales of organic produce to take off in Poland

A third panel discussed the situation and outlook for organic fruit and vegetables in Poland and worldwide.

Urszula Sołtysiak from the company Agro Bio Test said there has been a big rise in the production and sale of organic products, especially fresh produce, and this is likely to be an enduring consumer trend.

Dorota Metera from the Bio Ekspert company said retail chains now sell much more organic produce than they did 3-4 years ago. Many supermarkets in Poland today have vast sections dedicated to organic products and their ‘eco’ stands are often surrounded by customers who value the health benefits of organic produce.

There was also discussion of the use of other sales channels – such as e-commerce – for organic produce.

Another channel involves direct sales by the growers themselves. Panelists said this farm-direct method is expected to take off in Polish villages when new rules come into effect on January 1 that allow organic farmers to sell their fresh produce without being hampered by red tape.

TK

Source of top image: http://www.freshmarket.eu/

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Learn how the fresh produce game is changing – EU Fresh Info Forum & Roundtable

The 3rd EU Fresh Info Forum & Roundtable takes place aboard the SS Rotterdam November 29-30 in Rotterdam.

Information technology is changing all industries so how is it changing the game in fresh produce? That question will be the focus of the 3rd EU Fresh Info Forum & Roundtable, taking place aboard the SS Rotterdam November 29-30 in Rotterdam.

The most relevant aspects of information management, information standardisation, and information technology and development in relation to fresh produce will be covered at the event, which is organised by Frug I Com in collaboration with GS1 in Europe, the International Federation for Produce Standards (IFPS) and the Fresh Produce Centre.

Rich plenary session programme

The morning plenary session programme will start with the spotlight on the impact of the ‘Change of the Game’ on the fresh produce sector as keynote speakers highlight the likely effects not just on the customer but across the entire supply chain.

Six key themes will be addressed in breakout sessions:

  • Data quality – how it is essential for fresh produce supply for retail,
  • Farm data – covering why more and more data from farms is needed in the supply chain and including results from the Farm Digital Research & Innovation Program,
  • ​Technovation – an update on major developments such as the entry of drones, robots and sensors in the sector,
  • Logistics – a glance into the future of logistics,
  • Fact-driven – covering how big data is changing the decision making process in fresh produce and why data should be the oil of a company.  
  • Capability to change – the ability to harness new technology demands readiness to change business processes and ability to overcome the fear of the unknown so this session pays special attention to the process of change and the people who have to implement it.

Game over?

In the session ‘Trendz! Onto 2030 the impact on the fresh game’, renowned speaker Richard van Hooijdonk will share a glimpse of future trends and the impact on fruit and vegetables. Participants will be left pondering whether they should do something now or need to wait.

Fresh technology tour

A special tour is planned for November 29 to show foreign visitors the most cutting edge Dutch horticulture companies. It will include a visit to the Urban Farm De Schilde, where hydroponic and aquaponic cultivation takes place on the roof of a disused office, and the chance to learn about the latest developments in glasshouse logistics through a visit to Ter Laak Orchids, where every orchid has its own RFID chip.

Fresh Produce Centre management dinner
November 29 is also the date of the management dinner being held as part of the EU Forum. At the dinner, the CEOs of companies which are Fresh Produce Centre members will discuss the ‘Change of the Game’ and in particular why the digital transformation of fresh produce company management is essential for the next generation of fresh produce.

For more information visit: http://eufreshforum.com/

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Macfrut: 1,000 buyers from five continents

Macfrut2016

Macfrut 2016, the fruit and vegetable sector’s international exhibition held in Rimini, Italy, from 14 to 16 September, had a clear focus on international trade and innovation. In fact, Cesena Fiera, the exhibition’s organiser, confirmed that 1,000 buyers from Europe, South America, the Middle East, Asia and North Africa participated.

Once again, Macfrut has proven to be a truly unique event in the fruit and vegetable sector, since it is the only one that represents the entire supply chain. Macfrut 2016 closes with a record: over 38,000 visitors and an increase of 30% of foreign visitors, who cements the Italian fair as one of the major international event in the sector.

 

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Growtech Eurasia 2016 starts November 30

The Growtech Eurasia 16th International Greenhouse, Agricultural Equipment and Technologies Fair creates an average business volume of $550 million a year. It provides participants and visitors an opportunity to reach markets ranging from European and Balkan countries to those in the Middle Eastern, Northern African and the Turkic Republics.

Growtech Eurasia, Turkey’s biggest exhibition and among the world’s leading agriculture shows, takes place at Antalya Expo Center November 30 – December 3 with more than 700 national and international participants and a target of 80,000 visitors.

The Growtech Eurasia 16th International Greenhouse, Agricultural Equipment and Technologies Fair creates an average business volume of $550 million a year. It provides participants and visitors an opportunity to reach markets ranging from European and Balkan countries to those in the Middle Eastern, Northern African and the Turkic Republics.

In a press release, organiser UBM EMEA said one of the most important needs for Turkey – which it said is now number one in Europe and seventh globally in agricultural manufacture – is for its manufacturers to get the prices they deserve.

“Farmers and major agricultural manufacturers have done their parts in the best way despite hard conditions such as natural disasters and economic processes. Our agricultural manufacture, which was worth 205 billion TL in 2014, has reached up to 248.5 billion TL with a rise of 21.2%.

UBM EMEA (Istanbul) Group Director Engin Er said Growtech Eurasia is helping Turkey act as the leader in its region on agricultural manufacture and to be a global actor worldwide.

“Moreover, Growtech Eurasia is a common knowledge sharing platform where the high end technology and innovations regarding the agricultural industry are shared. We offer our manufacturers both alternative market opportunities and innovative solutions and technologies that shall increase their productivity,” he said.

 

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Amsterdam Produce Show about to debut

The Amsterdam Produce Show and Conference (APS) is set to take place November 2-4, with the trade exhibition set in the unique surroundings of the Gashouder at the iconic Westergasfabriek.

The Amsterdam Produce Show and Conference (APS) is set to take place November 2-4, with the trade exhibition set in the unique surroundings of the Gashouder at the iconic Westergasfabriek.

This boutique trade show brings the international fresh produce and flower communities together in Holland – at the very heart of the global produce industry.

Organised and hosted by the creators of the award-winning London Produce Show and Conference and The New York Produce Show and Conference, the Amsterdam event boasts a unique concentration of Dutch and international trade buyers from the retail, foodservice and wholesale sectors, who all exhibitors will have direct access to.

A series of networking events, Holland-focused seminars and chef demonstrations with some of the Netherlands’ top culinary minds will run around and alongside the exhibition.

Four themes infuse the event

The Amsterdam event will have four core themes running throughout – Innovation, Sustainability, Education and Health – with feature zones on the show floor looking at the ways in which both Dutch and international companies are addressing the challenges and opportunities in these areas, in order to sell more fresh produce to consumers in an ever-changing marketplace.

The main seminar stage will focus on Dutch leadership and some of the innovators and influencers who are helping the country maintain its position at the industry’s top table.

Look out for innovative touches from an event perspective, too – the food and drink is being provided free to visitors by entrepreneurial young specialist chefs from Holland and chef demonstrations and pop-up seminars will also bring something new to the show floor.

The event begins on November 2 with a networking event like no other, a fabulous opening cocktail reception that is open to everyone. It ends on November 4 with a series of educational and inspirational tours taking in retail, logistics, production and food service in and around Amsterdam and Rotterdam.

Jim Prevor, editor in chief of Produce Business, the magazine behind the shows, said Amsterdam is a logical choice, “given the fact that Holland has long been a market leader in fresh produce and flower circles, whether that be its incredible research and development programs, top-class production operations, expert scientific institutions, its world-renowned trading model or its innovative and wide-reaching logistics models.”

“We think our action-packed show will give the Dutch industry the opportunity to reaffirm its position at the top table of the global produce industry – and we’re inviting the rest of the world to Amsterdam to meet, share, learn and, perhaps most importantly, do more business with their Dutch colleagues and partners, as well as buyers from all corners of the globe.

 “In New York and London, we have already proved that our distinctive model allows people the time to make real connections, to build true partnerships and to improve both themselves and their businesses. For more than a century, this wonderful industry of ours has relied heavily on its Dutch partners for access to Europe and beyond – our event will provide everyone involved with a commercial and cultural experience like no other. Our company’s raison d’être is to Initiate Industry Improvement – that objective lies at the heart of everything we do,” he said.

Raise your profile, increase your profits at a unique fresh produce event

APS16 managing director Tommy Leighton said the event will offer numerous tailored packages and opportunities for companies to showcase their brands and services, launch new products and meet, share and learn from their counterparts from around the world of produce.

“You can raise your brand awareness in the presence of many of the most influential figures in the international produce industry, including Dutch and international retail, foodservice and wholesale buyers, before, during and after the event. Be an integral part of something truly unique in your sector and take advantage of their massive social media and promotional output before, during and after the show to get your messages heard.

“We believe that the value of face-to-face interaction is still massive in any trading relationship. All of us continue to learn every single day and my experience tells me the more you know, the more you are likely to grow, both as an individual within this great industry, and as a company with aspirations to progress in a profitable and sustainable manner,” he said.

For more information: www.amsterdamproduceshow.com. (Note: attendance is free for all buyers of fresh produce.)