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Yello apple makes its debut at Interpoma

Created in Japan, exclusively harvested and marketed for Europe in Alto Adige - Südtirol, the new yellow apple Yello® made its world debut at Interpoma 2016 in Bolzano

The Japanese-bred yellow apple Yello® – being exclusively grown and marketed for Europe in northern Italy – made its debut on November 25 at the Interpoma trade show in Bolzano.

The new apple variety behind the Yello trademark, Shinano Gold, was created in Nagano in 1993 from a cross between the Golden Delicious and the Senshu. The Yello trademark is now registered in 60 countries.

In 2005, the tree was planted in South Tyrol, the major Italian apple growing area, for the first time and a decade later, in 2015, the first harvest of Shinano Gold grown in Alto Adige – Südtirol took place.

This year, an exclusive license for the production and marketing of Shinano Gold in Europe and the Mediterranean basin was signed between Japan’s Nagano Prefecture and VOG, the Association of South Tyrolean Fruit Growers’ Cooperatives, and VI.P, the Association of Val Venosta Fruit Growers’ Cooperatives.

Yello has smooth alabaster yellow-coloured skin and a sweet, crunchy and juicy centre, they said in a press release.

VOG director Gerhard Dichgans said Yello provides an excellent opportunity to break new ground in the yellow apple segment, historically the realm of a single traditional variety.

“With Yello we also want to write a new chapter in the markets in which the Golden Delicious has for years been left in the shadows, such as in the UK and Germany,” he said.

VOG chairman Georg Kössler said such innovation is key for the future of apple growing in Alto Adige – Südtirol, where over 150,000 Shinano Gold trees will be planted over 2017-18.

Sensory analysis
From a sensory perspective, the pleasant straw-yellow colour of the skin combines harmoniously with its intense and slightly exotic and tropical aroma. This intensifies in the mouth with the appearance of pineapple, pear, honey and lemon peel notes.
The flesh of the fruit is fine and compact, and combines perfectly with its crunchiness and juiciness. Consumers that prefer sweet apples will appreciate its low acidity, notable sweetness and aroma.

Peel: yellow
Flesh: sweet, crunchy and juicy
Shelf-life: excellent
Maturation: 2 weeks after the Golden Delicious
Productivity: like the Gala
Harvest: several stages required
Reduced susceptibility to russeting
Good resistance to bruising
Flesh firmness: 7-8 kg/cm² at harvest  
Sugar content: 14 – 16 ° Brix at harvest  
Acid content: 4 – 5 g/l MA at harvest

Thanks to its slight tropical aroma and notable sweetness it goes well with exotic spices such as ginger, curry or rare varieties of pepper in preparations such as chutney or in sweet and sour dishes, giving them perfect sensory balance. The Shinano Gold apple is also excellent with mature cheeses such as Parmesan or blue cheese.


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Interpoma Innovation Camp: the most innovative ideas for the apple market

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

Interpoma Innovation Camp is the platform for the future of the apple-growing market: two days of intense work for five international teams made up of talent, startups, established companies and researchers who got together and brought along their innovative ideas in order to find technological solutions that can improve and help the apple industry and system.

 “With the first Interpoma Innovation Camp, Fiera Bolzano has taken a first step to becoming a platform for thinking about the future of the apple industry,” said Fiera Bolzano managing director Thomas Mur.

“Our aim is to help the apple producing sector grow by bringing together heterogeneous and international talent, leaving them to think freely in order to elaborate concrete solutions with a focus on the market, the business model, consumers and the benefits that these solutions can provide.”

Thanks to close cooperation between Fiera Bolzano, IDM Sudtirol-Alto Adige, Consorzio Mele Alto Adige, the Laimburg Research Centre for Agriculture and Forestry, Südtiroler Beratungsring for fruit and wine growing and Whataventure, companies, young talent, industry experts, and startups at an international level were invited to an event that took place November 22-23 (the two days prior to Interpoma) with the aim of leaving aside individuality and working in teams followed by experts, who accompanied each work team in the process of developing new ideas in various areas to bring something useful for the market. During these two days the international teams worked on five ideas.

Repple is the team awarded first prize for the best idea in terms of concept, development, presentation and business model: the Repple group worked on the possibility of extracting oil from apple seeds, useful in the field of cosmetics and pharmaceuticals. An innovation well applicable to the market and with a very high earning potential. Compared to other already existing extraction systems, this organic process obtains a high quality oil from these seeds.  

“It’s amazing to think I’ve received the award. I’m really happy because this project can be very useful for all the South Tyrol and all elements of the production chain, from the farmers who produce the raw material, to those who process the product and therefore can recover these parts which would be discarded, and also the nutraceutical producers who will be able to exploit this valuable component in their formulations,” explains Debora Decorsi of the Laimburg Research Centre.

Second place went to the Smart Orchard idea by an international team, that included France, Serbia, Nigeria and Italy. The project involves artificial intelligence, or the creation of an app with a strong impact on health and the environment, linked to the analysis of data provided by sensors that analyse the nutritional components of plants, by weather stations that anticipate atmospheric phenomena, and by digital gauges and flow meters. This would allow end-users to have the right information at the right time, reduce the consumption of water and fertilizers, increase the size of the fruit and monitor the weather conditions and therefore better manage the various stages of the cultivation process.   

The third idea awarded involves a marketing idea called “track your apple”, with the aim of transferring the value of the apple and know-how to the consumer and help better commercialise the apple through targeted marketing actions. This app is oriented towards the entertainment of consumers who, through a code placed on the apple, can win prizes online but also access various types of information regarding apples, their production, and the different varieties, properties and qualities. It means increasing awareness about the quality of one product rather than another for the consumer and also being able to maintain the highest product prices.

All the teams worked enthusiastically and contributed to innovation, today more important than ever. There were two ideas submitted to the international jury of Interpoma Innovation Camp, which, however, failed to attain the podium: regarding the systems sector, the Revotree – think waterless team worked on the creation of sensors for irrigating the land; whereas, for the field of cultivating, Rainbow Nets developed the idea of nets able to better distribute the light according to its different spectra, so that it strikes the fruit with different colours according to the various ripening stages, so as to obtain maximum results in terms of quality.

Interpoma Innovation Camp was a first boost to the apple market in order to look ahead, and can develop and expand in the next editions. It showed what can be achieved with two days’ work, through innovative working methods and processes, typical of startups, while creating a strong community of pioneers and interesting people who took part and who proposed new roads that help enhance the ecosystem of South Tyrol and the entire apple producing industry.


Top photo: from left: Luis Walcher – Council Member of Autonomous Province Bolzano; Arnold Schuler – Councillor for Agriculture of the Autonomous Province Bolzano, Georg Kössler – President of Consorzio Mela Alto Adige, the wueen of the apples Magdalena Gasser; Herbert Dorfmann – European Parliament member; Ennio Magnani – Presidente of Assomela; Armin Hilpold – President of Fiera Bolzano SpA.

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2% incorrect = 100% wrong

The 3rd EU FRESH INFO Forum & Roundtable takes place November 29-30 aboard SS Rotterdam in Rotterdam, The Netherlands.

Delivering correct product information presents a number of significant challenges for the fresh produce sector such as high circulation speed, a wide variety of products and the large number of variations in product information.

Nevertheless, it is this very sector that has become aware of the importance of data quality.

As Kees de Kat says, “We cannot afford to make any mistakes.”

He is CEO of Royal Fruitmasters, a co-op that processes and markets 200 million kg of Dutch fruit and in his previous role was responsible for buying and merchandising at retailer Super de Boer, so he knows his way around in the world of retail.

“Product information leads to maximum efficiency in the entire chain. Or to put it differently, incorrect information leads to unnecessary costs of failure. In addition, product information is of crucial importance for realizing maximum relevant transparency. In a digitalizing world, accurate information is needed for people to trust the product,” he said.

In the fresh produce industry, product information requires extra care. “We deliver a natural product, not a standard factory product. For the latter, product specifications are relatively easy to determine, but this is not the case with fresh produce. Nature decides the quality of a product and also the grower’s assessment plays an important role. Our challenge lies in turning these variables into relevant data.“

As De Kat indicated, exchange of product information is relevant for the entire chain. The importance for those links at the end of the chain is irrefutable. “In retail, efficiency plays a crucial role. When there are 20.000 products within your product range, you have to think of clever ways to limit human error. Imagine a retailer and a brewer launching a discount campaign together. One tiny deviation in crate measurements could lead to the need for several extra trucks.”

In the fresh produce sector, product information plays an important part at the beginning of the chain. For instance, the developments in precision farming allow us to determine how many and which nutrients to use for each cauliflower. With visual techniques, fruit growers can determine which apples should be picked and which ones should continue to ripen. “When the impact of technology increases, so does the importance of data. Mind you, I am referring to relevant data: data that leads to increased efficiency or more value for all links in the chain.”

Last year’s forum

Not a Dutch affair

De Kat underlines the statement that data quality is just as important as product quality. “Just look at the importance of information about nutritional value or allergies. We cannot afford to make any mistakes in that area.”

The international character of the fresh produce sector also plays a crucial part. More than eighty per cent of all Dutch fresh produce is used for export. “Standardisation regarding product information is important, not just on a Dutch level. Worldwide standards are imperative for our sector. Therefore, the Dutch fresh produce sector has created its own platform (Frug I Com) to safeguard international standards and they work in close collaboration with GS1 Nederland. Standardisation is not a Dutch affair any more but as a nation we can still take on a leading role”.

Take further steps

As Frug I Com Board Member and member of GS1 Nederland’s Business Council foodstuffs, Kees de Kat has been closely involved with the development of standards in the fresh produce sector. “Of course, at Fruitmasters, we try to connect to the available standards as much as possible. We are also working on the implementation of a new ERP-system, which we can use to take further steps regarding data quality. For instance, the workflow can be restructured, allowing for an automatic request to be sent to one department to check product details, right after they are entered in another department.”

At Fruitmasters, data management falls under the responsibility of supply chain management. “After I started working at Fruitmasters in 2011, I immediately set up a department for supply chain management. This discipline not only works together with other departments in an integrated way, but also carries out the task to encourage cooperation within the supply chain. The exchange of product information is part of this.”

100% wrong

De Kat is a strong proponent of DatakwaliTijd 2.0, the program launched by GS1 to improve data quality. “Having the right product information is very important. Even two per cent incorrect information means one hundred per cent wrong. Naturally, data quality remains high on the agenda at Fruitmasters. It makes no difference whether it is data from one of our own brands, such as the Kanzi apple or the Migo pear, or one of the products made under private label by Fruitmasters: data should always be correct. “Of course, some customers are more demanding than others, but we always try to live up to the highest standards.”

Seize the opportunities!

Kees de Kat: “It is our challenge as an industry to translate future developments into concrete actions for modern-day practice. Now is a good time to start working on that. There are plenty of opportunities in this area. Seize them!”. You can start by visiting the special GS1 Nederland data quality track at the 3rd EU Fresh Info Forum in Rotterdam. Register at

The 3rd EU FRESH INFO Forum & Roundtable takes place November 29-30 aboard SS Rotterdam in Rotterdam, The Netherlands.

source: :


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Direct negotiations with 24 supermarket chains & importers from Ukraine & Belarus

Organisers have started scheduling meetings at the 6th International Trade Forum, which will be held on December 1, 2016, in conjunction with the 13th International Conference “Fruits & Vegetables of Ukraine-2016. Profitable decisions”, IEC, Kiev.

The organisers have started scheduling meetings at the 6th International Trade Forum, which will be held on December 1 in conjunction with the 13th International Conference “Fruits & Vegetables of Ukraine-2016. Profitable decisions”, IEC, Kiev.

The organizers also draw attention to the fact that preferential scheduling possibilities will be given to those companies that have confirmed their participation beforehand.

As regards the list of supermarket chains and importers, it is regularly updated and now includes the following buyers:

  • Auchan Ukraine
  • Eko-market
  • Veresen+
  • Kyiv-Zakhid
  • Varus
  • Fozzy Group
  • Billa
  • Kontinent
  • Star Fruit
  • West Retail
  • Alyans-Market
  • Ekspansiya
  • Libra Trade
  • Ukrainian Fruit & Vegetable Company
  • Karavan
  • Tavria-V
  • METRO Cash & Carry
  • Azov-Caribe
  • EuroFreshFruit
  • Avanta Trading House (Kolibris, Nash, 555 Stores)
  • Delikat Supermarket Chain
  • Obzhora Supermarket Chain
  • AIP Agrogroup
  • Eurotorg (Belarus)
  • Shuvar
  • ATB-Market
  • Pochatok
  • Trading House Kalinovka-Premium
  • FreshFoods
  • FreshAlternative

The trade forum is organised in a format of 15-minute negotiations between fruit and vegetable suppliers and purchasing managers of retail chains and importers, and the fact of the event being held within the conference “Fruits & Vegetables of Ukraine-2016. Profitable decisions” enables the participants both to conduct direct negotiations and receive exclusive analytical information on the fruit and vegetable market in the Eastern Europe.

More information:

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Russia hosting greenhouse complexes forum in December

The Agro Greenhouse Complexes Russia 2016 forum and exhibition, taking place December 7-8 in Moscow, is an international professional platform designed to attract investments into industrial greenhouse industry, discuss effective strategies of industry development, share best practices with the key market players and negotiate new lucrative contracts.

The Agro Greenhouse Complexes Russia 2016 forum and exhibition, taking place December 7-8 in Moscow, is an international professional platform designed to attract investments into industrial greenhouse industry, discuss effective strategies of industry development, share best practices with the key market players and negotiate new lucrative contracts.

Organisers expect the participation of over 200 participants, including delegates from Netherlands, Israel, South Korea, Spain, Poland and France.

The event comes amid an unprecedented time of growth, and of public and private finance attraction, in the greenhouse sector in Russia, where 170 greenhouse complexes are currently being built with the projected investment of the euqivalent of about US$ 375 million.

Highlights of the programme include:

  • 60+ greenhouse investment projects for 2016-2020 from all regions of the Russian Federations
  • Industry leaders’ debates: Government, investors, initiators, agricultural holdings, energy companies. Financing and investment climate
  • Investor Meetings: initiators of the projects and Russian and international investors will discuss the ways to cooperate following a prearranged schedule of meetings
  • Effective business strategy: Power generation, construction, infrastructure, business planning for the successful development of the company
  • 50+ authoritative experts: seed production, storage of vegetables, processing, transportation, distribution, retail chains
  • From field to counter: effective sales strategy, meetings with the heads of Russian trade networks and discussion of arrangements
  • Case studies of production development from the world’s leaders from Netherlands, Israel, South Korea, Spain, Poland, France
  • Champagne round tables: indoor and outdoor types, vegetable, flowers and mushrooms greenhouses
  • Live technology: Innovative technologies and equipment road show

The event is organised by Vostock Capital and more information is available at

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Interpoma makes no. 10 special

From 24 to 26 November the only international trade show dedicated to the apple breaks out from the exhibition pavilions with a citywide events program

Interpoma 2016 – the international trade show held every two years and entirely dedicated to the apple industry – takes place November 24-26 at the Bolzano exhibition centre.

To celebrate the event’s 10th anniversary, in addition to a full program at the exhibition center, with conference sessions for trade professionals – especially the The Apple in the World session – and presentations on the latest innovations in the sector, there will also be an extensive tour program as well as a number of apple-themed activities across Bolzano.

There will be three Interpoma tours on Thursday, November 24, and another three on Friday, November 25. The first tour will be to the Kurmark Unifrut Cooperative in Magré and apple producer, the Schwarz family.

The second tour focuses on the Isarco Valley, with visits to apple producer Vizentinum and the Melix Cooperative in Bressanone. The third tour will visit the family-run apple producer, Komiss of Bolzano, and the Egma / Fructus company in Merano – Vilpiano.

The second day of the Interpoma 2016 tour, Friday, November 25, takes in organic production, with a visit to an organic apple producer on the outskirts of Merano and to the Bio Südtirol cooperative in Lana.

The fifth tour is a visit to the VI.P cooperative in Val Venosta. The sixth and final tour will be to Laives, to visit apple producer Fuji and the Vog Products fruit cooperative.

In addition to the guided tours, the entire city of Bolzano will immerse itself for three days in this fruit, which is a symbol of the South Tyrol region.

Also, for the entire duration of the trade show about 30 eating venues in the city will be offering apple-themed menus and specialties.

For more information:


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Taiwan’s first international fruit and vegetable show a success

With a theme of quality agriculture, the 2016 TFWS was designed to help Taiwan continue to develop and explore new Asian markets.

The first Taiwan International Fruit and Vegetable Show (TFVS) took place November 10-12 at the Kaohsiung exhibition centre.

The 3-day show featured over 2,000 varieties of fresh produce agricultural products, agricultural materials and more.

According to a show newsletter, the show featured 183 exhibitors from 13 countries in 260 booths spanning 5,058 m2.

Organised by MY Exhibition and Sphere Exhibits Malaysia from the media group Singapore Press Holdings (SPH) under the supervision of the Council of Agriculture and the Kaohsiung City Government, the exhibition featured six exhibition area:

  • Fresh Fruits and Vegetables
  • Edible Flowers and Aromatic Plants
  • Rice Crops, Nuts and Processed Products
  • Processing Equipment
  • Cultivation Techniques and Equipment
  • Industrial Services

The show also featured over 2,000 varieties of fresh produce, agricultural products, agricultural materials, and more, to feature Taiwan’s core technologies and quality agriculture.

Taiwan is not only the hub of agricultural technologies in sub-tropical regions, but is also close to Southeast Asian markets.

Amid this backdrop, agricultural development abroad is the initial step planned as part of the new government’s New Southbound Policy.

During the show, the Taiwan Institute of Economic Research (TIER), held a seminar titled International Conference on Fruit Marketing, inviting distinguished professionals from other countries to share their opinions and insights for companies to better grasp techniques and development trends in global marketing.

In addition, a tour consisting of numerous flagship agricultural enterprises from Pingtung County was held as part of the show.

By visiting local producers, buyers were able to further understand the extent of Taiwan’s quality agriculture.

For more ‘fruitful’ show results, 80 buyers from over 12 countries participated in 1-on-1 procurement meetings in order to more fully understand the island’s competence in research and development of quality agriculture, the newsletter said.

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GLOBALG.A.P. enters the future of farm certification

At its Amsterdam summit on September 27, GLOBALG.A.P. celebrated 20 years of global partnership and set the course for the future of farm certification

The GLOBALGAP biannual summit took place in Amsterdam September 27-28, attracting 400 delegates from 57 countries.

The event was an opportunity to look back on what has been achieved so far and set the course for the challenges that lie ahead due to the digital transformation of the agribusiness and food sector, and the need for more transparency for consumers and governments, the organisation said in a press release.

First product with consumer label on German retail shelves

With its rainbow trout by the brand Sea Pride, the specialist food trader Clama presented the first product in the German market with the new GGN.ORG consumer label, which is listed in the web site

The label includes the GGN (the unique GLOBALG.A.P. number), which consumers can use on the site to learn about the farm of origin of the frozen trout through an individual farm profile.

Clama CEO Martin Hofstede was one of the initial supporters of the idea with GLOBALG.A.P. “Today the majority of consumers expect a product to meet high social, environmental and ethical standards, even for the mass market.”

“The GLOBALG.A.P. standard is undisputed in the B2B area and in this respect a GGN label is logical and very welcome in communicating this quality to the consumer,” he said at the SEG 2016 in Brussels.

Consumers can now buy the first products from aquaculture with GGN just 4 months after the initial presentation of the concept in Brussels. This is good news on the path towards more transparency and sustainability in aquaculture.

Adoption of greenfence platform technology

GLOBALG.A.P. announced the introduction of the novel platform technology, and greenfence representatives explained to delegates how their platform adds efficiencies and value for farmers, improves transparency and data access for buyers throughout the food supply chain, and benefits certification bodies during GLOBALG.A.P. audits.

This move revolutionises GLOBALG.A.P.’s ability to offer services around farm assurance and certification that will add efficiencies and value for farmers, and improve transparency and data access for buyers throughout the food supply chain.

Support Sustainable Development Goals (SDGs) of the United Nations

GLOBALG.A.P. already incorporates a number of practices in line with the SDGs.

On September 26, the GLOBALG.A.P. Board decided to formally visualise its current alignment with the Sustainable Development Goals of the UN.

Contributing to the SDGs is a collaborative effort, which is also part of GLOBALG.A.P.’s principles, and working towards GLOBALG.A.P. certification is already an important milestone towards achieving the Sustainable Development Goals.

For the first time, all summit delegates had the opportunity to offset the carbon footprint of their journey to the summit with carbon credits sponsored by the Gold Standard.

“As a global organisation, GLOBALG.A.P. is aware of the impact of all our activities and thank the Gold Standard for this collaboration,” GLOBALG.A.P. CEO Kristian Moeller said on the eve of the summit.

Young academics awarded for research efforts

GLOBALG.A.P. invited young researchers to submit original and/or relevant research pieces on subjects related to Good Agricultural Practices for presentation in the form of a poster at the 2016 GLOBALG.A.P. Summit.

A total of 37 abstracts were submitted from 26 universities in 21 countries around the world, underlining the truly global reach of the GLOBALG.A.P. Young Academics Award.

The winning piece, “Assessment of irrigation water quality and microbiological safety of leafy greens at GLOBALG.A.P. and non-GLOBAL.G.A.P. certified production systems,” was submitted by Gape Jongman from the Department of Plant and Soil Sciences, University of Pretoria, South Africa.

As the finalist, Jongman was invited to the summit, where he was able to present his research.

GLOBALG.A.P. Good Agricultural Practice awards

The G.A.P. Awards recognise producers who have achieved outstanding results through their commitment to GLOBALG.A.P. principles.

This year´s awards went to:

  • Ranadi Plantation Partnership from Fiji,
  • Varcli Pinares S.A. from Costa Rica,
  • Muviwapasi Association c/o Africado Ltd. from Tanzania,
  • Goshogawara Agricultural and Forestry High School from Japan.

GLOBALG.A.P.’s Lifetime Achievement Awards went to Richard Yudin, Fyffes plc, and Willem Hofmans, Ahold Delhaize, for their unceasing efforts in the area of Good Agricultural Practices in the past decades.

The National Technical Working Group Award went to the Netherlands for their efforts to help adopt GLOBALG.A.P.’s universal standard on a local scale.


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Visit us at WOP Dubai

Visit Eurofresh Distribution at WOP Dubai today and tomorrow

WOP Dubai has returned and is running November 13-15 at Dubai World Trade Centre.

The 8th edition of the annual International Perishables Expo Middle East (WOP Dubai) coincides with the 11th annual edition of the International Plants Expo Middle East (IPM Dubai).

This year, 7,000 attendees and decision makers are estimated to be visiting from 78 countries.

Eurofresh Distribution is a proud media sponsor. Come visit our stand and say hi!


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3rd EU Fresh Info Forum & Roundtables

Frug-I-Com organises its 3rd EU FRESH INFO Forum & Roundtables on November 29 & 30 in Rotterdam around the core theme Change of the Game.

The 3rd EU Fresh Info Forum & Roundtables will touch on how information technology is changing the game in fresh produce.

The world is changing rapidly and information technology is changing the rules throughout the supply chain. New businesses and concepts arise from disruptive technological developments.

The game rules in fresh produce are shifting as well, introducing new players and a new game. What will the impact of this process on fresh produce be? Frug-I-Com organises its 3rd EU Fresh Info Forum & Roundtables on November 29 & 30 in Rotterdam around the core theme Change of the Game.

Technology tour and educational sessions

The event will kick off on November 29 with a tour around state-of-the-art Dutch horticultural companies including an urban farm that produces vegetables as well as fish on the rooftop of an old office building and a greenhouse where every orchid has its own RFID chip.

On November 30, the plenary focus will be on the impact of the changing game on the fresh produce world. Various speakers will touch on new technological developments and the way those affect the customer and the complete chain.

Later on, break-out sessions are provided to cover 6 themes – data quality, farm data, technovation, logistics, fact driven decisions and the capability to change – that are essential to avoid going out of business due to digital business incompetence.

Organising partners

Frug-I-Com is a Dutch partnership in the fresh produce supply chain that made it its ultimate goal to establish electronic exchange of information between the participants in fresh produce by means of uniform labelling and electronic messages.

Frug-I-Com is organising the event for the third consecutive year together with partners, GS 1 in Europe, that works on harmonised standards and solutions for European business, IFPS, the International Federation for Produce Standards that has the objective to improve the supply chain efficiency of the fresh produce industry through international standards and the Fresh Produce Centre, the organisation that speaks on behalf the Dutch fruit and vegetables sector.

The internet is a game changer

So what is the impact of new technological developments on the fresh produce supply chain?

“Internet is a real game changer on many fronts”, said Hans van Luyk, director of Dutch growers association for fresh vegetables Van Nature and chairman of Frug-I-Com.

Whether it is in the field of production, technology, distribution or marketing, there is a complete turnaround because of the possibilities the internet is offering.  

Hans van Luyk, director of Dutch growers association for fresh vegetables Van Nature and chairman of Frug-I-Com

Van Luijk observed that the distribution chain is shifting towards online more and more and also that the demand from consumers and retailers to be in contact with the producers is increasing.

It leads to new concepts as web stores for fresh produce or boxes with the ingredients for a fresh home-cooked meal delivered at your doorstep. For now this takes place on a relatively small scale, but Van Luijk thinks the influence of technological development and for example social media can accelerate this process considerably.

Standardisation is the answer to globalisation

But it’s not only new technologies that bring about new possibilities. It is also about trends that can be answered with new solutions.

Trade globalisation is such a trend. “Instead of large volumes from 1 origin going to 1 destination, we now see more combinations of origins and destinations”, said Tom Quets, CIO of Capespan’s fruit division, supplier of fresh products and service solutions.


Tom Quets, CIO of Capespan’s fruit division

This trend has its influence on IT business systems. In developing automation solutions, Capespan seeks to support the need for globalised trade. “Where possible we try to move to more and more standard operating procedures across the globe,” Quets said.

“Standardisation is the answer to support changes and new processes in a way that is efficient and agile.”

And that extends to outside the company to the complete chain. Chain cooperation is facilitated if systems can be adjusted to work according to similar operating procedures, he said.

Quets will speak about ERP (enterprise resource planning) during the event.

Connecting the chain

The complete chain is also the focus of Euro Pool System, a market leader in the field of reusable packaging in the European fresh supply chain.

“Our reusable trays are connecting products, suppliers, services and retailers along the dynamic fresh supply chain. By combining this with GS1 Standards and a new cloud-based system we are now able to offer smart services for supply chain control from producer to retailer,” said Robert Reiche, International ICT project manager with Euro Pool System, who will deliver an address on smart return logistics.

Robert Reiche, International ICT project manager with Euro Pool System

Food security and safety

Another field where technology can be a huge contributor is food security and food safety.

With an increasing global population it will be a big challenge to provide sufficient food.

Steven Martina, CEO of The Greenery and speaker at the EU Forum, wants to contribute to a healthy world by making fruit and vegetables affordable and accessible for everyone.

Steven Martina, CEO of The Greenery and speaker at the EU Forum

The Greenery and its 500 growers are constantly working the chain to make it more sustainable, optimising cultivation processes and inspiring consumers by responding to their needs. Technology is an important facilitator in achieving these goals.