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How Rotterdam’s food cluster fosters innovation, sustainability, profitability

How the Rotterdam Food Cluster is staying at the forefront of the food industry through public-private cooperation.

How the sector will make money in 30 years was the question posed by Sharon Janmaat, food cluster project manager for the City of Rotterdam, during her presentation at the first ever Amsterdam Produce Show, held last November 2-4.

“And what will we need for that in terms of innovation, circularity and digital developments?” she asked.

That is where the Rotterdam Food Cluster comes in. An initiative of the City of Rotterdam, it was set up to create room, facilitate business ideas and accelerate growth so the area can maintain its leading position in food amidst an industry changing under the influence of technological innovation and more awareness of the depletion of natural resources. “We want to move towards a sustainable and resilient economic future,” Janmaat said.

Rotterdam’s unique location is ideal for a cluster

The region has a very high concentration of relevant businesses, research institutions and universities. It is one of few places in the world where all the links in the food chain are within a 30 km radius. About 6,100 food companies – including leading multinational companies such as Unilever, Rijk Zwaan and DSM- are located in this area, employing about 43,000 people and generating annual turnover of over €24 billion.

It is also home to the Port of Rotterdam, the world’s second largest importer of fresh food, Europe’s largest deep sea port and the gateway to over 500 million people. All this combined makes for the world’s leading food production area, Janmaat said. Now the challenge is to maintain that lead in the global food economy in the current economic climate.

The proximity of so many companies in the same chain creates a base for forming clusters and forging both physical and relational links between those clusters. “It is about gaining knowledge and participating in networks,” said Janmaat. “To be able to keep doing what we stand for and for the chain to keep the influence it already has, we are creating the most innovative world food park that is resilient, sustainable, circular as well as profitable.”

Collective innovations

Innovation will be the key to maintain the sector’s success. Janmaat observes that the sector is successful but mainly innovates at a company level. “We want to initiate innovation projects that require more collectivity,” she said.

As a cluster, the companies are able to work together to estimate and share risks effectively, and to make investments in joint benefits. The City of Rotterdam aims to be a trustworthy partner in this process. Janmaat is employed by the city but transcends municipality borders to initiate, connect and create conditions for innovation in the food chain within the region against the backdrop of what is a one-off public-private cooperation.

Data sharing

The focus of the region is on four core themes, one of which is in the field of smart logistics. This industry is very data driven and Janmaat observes that currently a lot of data is not shared. She is convinced data sharing will lead to more sustainable transport as well as greater profitability.

However many companies are reluctant to share data due to the sensitivity of the information it reveals. Data encryption can be a solution. “We are investigating how we can do that and how we can help those companies to evolve towards smart logistics,” Janmaat said. The aim is to get the commitment of stakeholders that are willing to invest in a pilot project.

Another area that has to deal with sensitive information and data sharing is human capital. The Rotterdam Food Cluster seeks to create a human capital pool that combines flexibility and a steady workforce.

Janmaat sees that many of the large flexible workforce that are employed by food companies often have very little connection to the company or the industry they are working in.

“We are investigating new ways of contracting that create a steady pool of people who have the network, knowledge and experience to add value to the company that employs them,” Janmaat said.

Connected to this field of interest work needs to be done on encryption, so companies can safely access the pool, a legal base for the flexible use of the steady pool and a human resource management system that will enable education.

Tennis balls that last longer & other ways to use waste

The depletion of natural resources does make the industry look in different ways and brings about a search for new business models. Sometimes those can be found in the valorisation of waste flows. Such as the producer of tennis balls who found that the balls can be used 10 times longer if they are exposed to a certain biogas that is derived from fresh waste flows. The main goals for the region now are to identify the waste flows and invest in new technology that is needed to unlock the value of fresh waste.

Although sustainable energy has been on the agenda for quite some time already and the sector is aware that investments in sustainable energy are needed, the focus of the Rotterdam Food Cluster is on the collectivity in this area too. “We seek to create a structure in which food companies can be shareholder and not only customers,” said Janmaat. “This way the production of sustainable energy can become part of their business model.” This requires investigation into energy production and creating a legal basis for stakeholders to become shareholders.

Although the initiative is firmly underway and the lines are plotted, a lot of work remains to be done. And that is the key to the Rotterdam Food Cluster. “We aim to encourage working together,” Janmaat said.

Image: Sharon Janmaat during her presentation at the Amsterdam Produce Show

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Record participation in IBO Summit

New IBO president Peter McPherson said the next International Blueberry Organization (IBO) Summit will take place in China.

A full and diverse agenda was carried out by prestigious, specialised and experienced professionals at the 6th IBO Summit 2016 held in Concordia, Argentina, and Salto, Uruguay, attended by over 400 exhibitors and visitors from around the world

It is an annual meeting of countries that produce and export blueberries under the umbrella of the International Blueberry Organization, which for the first time chose two neighbouring countries as hosts.

The words of welcome were given by outgoing president, Andrés Armstrong, who welcomed Carlos Stabile, president of the Argentinean Blueberry Committee, and Marta Betancur, the head of Upefruy, the Uruguayan blueberry committee, a coorganiser of the event.

Activities during the event

On September 20-21, at the Conventions Centre in Concordia, Argentina, a series of talks kicked off in which quality, replacement of varieties, markets, social responsibility, post-harvest, logistics, health and more featured in the content of the 20 speakers, drawing over 400 attendees from Argentina, Uruguay, Peru, Colombia, Mexico, the US, Canada and other countries.

There were tours to see packaging plants, nurseries and plantations in Uruguay and Argentina included in the event’s activities, in which attendees had the opportunity to get to know in depth the excellent daily work done in one of the most significant and productive regions in the Southern Hemisphere.

The closing ceremony was headed by Argentina’s Minister of the Interior, Public Works and Housing, Rogelio Frigerio, and the Governor of the Province of Entre Rios, Gustavo Bordet, who pledged to support the development of blueberry production in Argentina and to solve the problems of competitiveness that still persist in this sector.

IBO announces new president

The IBO is a global organisation bringing together leaders from around the blueberry world in all segments of the industry, including blueberry producers and marketers, affiliated businesses, social groups and governmental organisations worldwide. They come together to learn, share, increase understanding, distribute information, address mutual challenges, coordinate potential solutions and explore opportunities. Ultimately, the organisation exists to advance the health and sustainability of the blueberry industry.

During the IBO Summit, the group announced Peter McPherson would take the reins as the new president. McPherson, general manager of Berry International at Australia’s largest integrated fresh produce company Costa Group, said his election was an honour.

Incoming IBO president Peter McPherson, general manager of Berry International at Australia’s largest integrated fresh produce company Costa Group.

“Given Mother Nature’s influence on our business, every day presents new challenges, and given the generic nature of the IBO, we will continue to add value to all growers as the industry continues to grow – after all, that’s what the IBO stands for. Hence, we will strive to raise the bar with greater quality of information flow via the various forms of social media to assist this growth,” he said.

Destination China 

McPherson said the next IBO Summit will take place in China but the timing is yet to be confirmed.

“The committee has made a conscious decision to rotate the event on an eighteen-month basis between the Northern and Southern Hemispheres so as to align with production. It is thought this will encourage greater global participation and give value to members and industry suppliers seeking innovation going forward.” 

Read more from edition 146 of Eurofresh Distribution here.
Read about companies attending the IBO summit here.

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Seen at the 2016 IBO Summit

Some of the leading companies seen at the 6th edition of the the International Blueberry Organization (IBO) Summit, which took place in Concordia, Argentina, and in Salto, Uruguay, over September 20-22.

The sixth edition of the IBO Summit took place in Concordia, Argentina, and Salto, Uruguay, over September 20-22.

Organised by the International Blueberry Organization (IBO), the event attracted over 400 exhibitors and visitors from around the world.

Here is our snapshot of some of the leading companies present there.

Read more from edition 146 of Eurofresh Distribution magazine here.
Read more of our blueberry news here.

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Expoalimentaria receives over 3,000 visitors

Expoalimentaria is a trade fair, directed exclusively at professionals, executives and decision-makers from agribusiness, fishing, supplies, packaging, packaging machinery, equipment and services for the food industr.

Expoalimentaria is the food fair that brings together producers, importers, exporters, distributors, supermarkets and service providers from the five continents under one roof.

At the fair held in September 2016, over 600 exporters did business and created new opportunities for development, once again making Expoalimentaria the most important business platform in Latin America, with sales of $800 million.

“The 8th Expoalimentaria has brought together over 3,000 international visitors from five continents, including importers, exporters, wholesale and retail distributors, supermarkets, food processors and service providers. We have spaces here for big and small companies and we intend for them to be the engine for industrialisation.” said ADEX Alberto Infante Ángeles general manager.

It is worth noting that Peru has benefited very much from the growing world food market, especially in Asia, which is experiencing sustained expansion. Proof of this is the growth and evolution of Expoalimentaria. 

 

 

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‘Better than ever’ trade deals done at FHC China

The 20th edition of the FHC China exhibition for imported food and beverages and the 4th edition of ProWine China for wine and spirits ended Wednesday November 9 with reports of significant business conducted by participating companies.

The 20th edition of the FHC China exhibition for imported food and beverages and the 4th edition of ProWine China for wine and spirits ended Wednesday November 9 with reports of significant business conducted by participating companies.

Both exhibitions took place at SNIEC, Shanghai New International Expo Centre, in the Pudong district, and together spanned 2,350 participating companies from 66 countries and regions.

In a press release, Brendan Jennings, general manager of China International Exhibitions Ltd., said the show organiser was delighted with the results. “Not just the increase in exhibitors but also the larger number of buyers that attended from all over the country,” he said.

This annual event represents the largest gathering of imported food and wine suppliers in the country and the exhibitors at both shows confirmed that the amount of business done over the three-day event was better than ever.

“I have run this show for the last 20 years in Shanghai and it is very evident that the quality and professionalism of the buyers attending gets better every year. We put a great deal of effort to ensure the right buyers come to FHC and ProWine China and we have been rewarded this year with record results,” Jennings said.

Impressive international contingents

A total of 72,246 trade visitors attended FHC and ProWine, representing a 9% increase over last year.

About two in every five visitors came from Chinese cities outside of Shanghai and a further 9% from overseas.

Further underlining the event’s international reach was the fact that there were 40 national and regional pavilions this year and that the agriculture ministers from Austria, Canada and Northern Ireland were among the dignitaries at the opening ceremony, while Malaysia’s minister for trade and industry attended on day 2 to support the 35 Malaysian companies exhibiting, the largest ever pavilion of Malaysian companies at FHC.

FHC and ProWine China combines traditional exhibition stands where participants can display product and meet with trade customers, together with numerous seminars, conferences, competitions and training events, all designed to give even more reason to visit the exhibition.

New features this year were Fresh Produce China and Dairy China, representing the fastest growing sectors of the food and beverage economy in China.

The largest event within the exhibition this year was the 18th edition of the FHC Culinary Arts Competition, which attracted a record 1,000 chefs who competed across a total of 23 different product categories.

Chile’s fruit exporters’ association ASOEX participated in FHC China 2016, where it promoting the rich flavors and high quality of Chile’s fresh produce. It also sponsored chefs who used Chilean produce in the FHC Culinary Arts and Pastry and Bakery Competition, to great success.

“This fair (FHC) has proven to be a unique and ideal platform to promote our avocados and blueberries in the HORECA channel in China. The FHC has a massive attendance of representatives of restaurants, chefs, casinos, and hotel purchasing managers, among other key players in the Food Service industry. Our salad with blueberries and our pasta with avocado won first prize in each category,” said Christian Carvajal, Asoex marketing director for Asia and Europe.

Chilean Hass Avocado Committee general manager Juan Enrique Lazo was delighted with the triumph of the pasta dish presented that was made with Chilean Hass avocado sauce.

Cesar Suarez, director of the ProChile’s commercial office in Shanghai, highlighted the joint efforts of the public and private sectors in the successful promotional activities for Chilean fruit in China. He also highlighted the growth of national exports and the importance that Chile had in the Chinese market, where it is seen as a reliable supplier of quality fruit.

FHC 2017: November 14-16 in Shanghai

Building on the success of companies this year, Fresh Produce China will form a dedicated zone of fruit and vegetable companies located in one hall when FHC returns to Shanghai from 14-16 November in 2017.

Chile, Egypt, Thailand, Taiwan, the US and Spain are the countries which have already registered their interest in dedicated pavilions at Fresh Produce China 2017.

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Fresh Food Russia brings together retailers and producers

Dedicated to the production and retail sale of fresh produce, the VII international forum Fresh Food Russia 2016 was held at the Moscow World Trade Center on November 24, drawing top managers from national and regional retail companies and the heads of fresh produce companies who discussed burning issues such as the development of the fresh category in Russian retail stores and collaboration between retailers and producers.

Dedicated to the production and retail sale of fresh produce, the 7th edition of the international forum Fresh Food Russia 2016 was held November 23-25 at the Moscow World Trade Center.

Organised by BBCG B2B Conference Group, Fresh Food Russia drew top managers from national and regional retail companies and the heads of fresh produce companies.

Burning issues for the sector, such as the development of the fresh category in Russian retail stores and collaboration between retailers and producers, were among the topics discussed there.

Among the 25 expert speakers were Van Vreden (Lenta), Valeriy Vergun (Dixy), Oksana Shuliko (O’Key), Evgeniy Rimsky (VkusVill) and Egor Shumilin (X5 Retail Group).

Vergun said Dixy has moved to closer cooperation with local growers of fresh produce and local brands now account for the largest share of its assortment.

Valery Vergun, Dixy Group

Shuliko, head of the fresh category purchase at O’Key, said one of its current strategies is the development of the cooperation with the local producers.

Vreden, commercial director of Lenta, stressed the importance of close cooperation between suppliers and retailers, direct supplies and modern logistics infrastructure

Rusbaltika founder José Rodríguez discussed data on trade in fresh produce, recent import changes and major trade partners, as well as sharing some success stories. 

Forum moderator K. Kamenskaya said the results of the forum confirm the importance of bilateral meetings between relevant stakeholders.

A welcome trend was observed in the relationships between retail commercial departments and key suppliers of fresh produce – they are shifting to long term contracts.

On the second day, B2B meetings took place between fresh produce suppliers and retail buyers, including from companies such as Magnit, Perekrestok, Dixy, Gyperglobus and Azbuka Vkusa.

Oksana Shuliko from O’Key Market Company (right)

Images source: http://www.b2bcg.ru/events/fresh-food-russia-2016/photo.php

NB

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Macfrut launches fresh programme for 2017

The 2016 edition of Macfrut ended with remarkable record numbers, cementing the Italian show as an international produce showcase. Macfrut organiser Cesena Fiera is launching a fresh programme for 2017.

Cesena Fiera celebrated Macfrut in September in Rimini with more than 38,000 participants, 9% more than in 2015, and 30% from abroad.

Macfrut president Renzo Piraccini said the 2016 edition saw a significant number of professional visitors from Eastern Europe, Central and South America and Africa.

As the organiser of this international fruit and vegetable sector trade fair, Cesena Fiera is already preparing the 2017 edition, to be held May 10-12 at the Rimini Expo Centre with a focus on building business relationships and international trade.

The fair will have a re-branded, fresh agenda in 2017:

– The strawberry is taking centre stage at Macfrut 2017 as the symbol of the trade show and the emblem of “Strawberry Days”, a series of activities on the theme of strawberries organised in partnership with leading Italian strawberry producers.

– Macfrut welcomes Basilicata, the main strawberry production area in Italy, as a regional partner of the show.

– China sponsors the fair as a country partner. The Asian giant, today a key overseas market for Italian kiwifruit and a major buyer of technology, is projected to become an increasingly strategic market for Italian and European fresh produce.

– Macfrut Bio makes its debut in 2017 with a focus on organic produce and export opportunities to northern European markets.

– Macfrut Gourmet will be an area of the trade show dedicated to artisan fresh produce growers and processors supplying the highest quality products to retailers and specialised shops.

– “Macfrut in the field” brings visitors from the pavilions to some specific test fields on the day before the trade show starts (9 May). This new addition to the programme will showcase the latest technology in a series of field demonstrations.

Green Export: exporting 100% Italian products

Green Export is an Italian company that exports fresh fruit and vegetables. Its products are mainly from the south of Italy, such as grapes, early peaches and nectarines, and it is developing vegetables such as parsley, dill, spring onions and horseradish.

Green Export’s products go directly to the customer at the greatest speed, with Scandinavia and Switzerland the company’s core markets.

Sales manager Jan Schmidt highlighted that the company’s product portfolio mix is 10% organic and 90% conventional. “The organic section has been getting very strong recently, so we expect to raise our rates next year,” Schmidt said.

Global procurement at Macfrut

The Spanish company Fruit Outsourcing Procurement exhibited its comprehensive services at Macfrut, proposing them for big fresh fruit and vegetable producers in the Southern Hemisphere and Europe. Currently, the company is presenting the Arguta kiwi, a small kiwi weighing 125g with a soft, fine skin and sweeter taste.

Although it is still being introduced, it promises to be a great sensation in 2017, since production will increase by 60% in both Italy and Portugal, where it is already on trial.

“These are products that began production three years ago. The company sells in Spain, Portugal, France and the Middle East,” said Pablo Beneite, an independent agent and manager of Fruit Outsourcing Procurement.

Government of San Juan fosters investment in fresh produce

The Argentine Ministry of Production and Economic Development strongly backs fruit and vegetable development in the province of San Juan. This province’s fruit and vegetable production is growing year by year for both fresh consumption or processed.

The need to add value to local fruit production, fostered by the availability of high-quality raw material, a qualified workforce, the availability of soil with exceptional properties, all make the province of San Juan a land of investment opportunities.

“With ideal agro-ecological conditions in the province, we are working to position ourselves as leaders in grapes. Moreover, San Juan is an excellent exporter of white garlic, onions and squash.” said Marisa Fernández, subdirector of the Investment Agency.

Municipality of Villa Regina opens to the world market

The Municipality of Villa Regina belongs to the province of Rio Negro in Patagonia, Argentina. The most significant economy of the city and the region is based on growing fruit trees, with apple and pear trees among the most important.

Villa Regina’s iconic fruit is the Williams pear and all varieties of apple. There are a total of approximately 8,000 ha with an export level of 80% for processed pears and 60% for apples.

Its main market is Europe, with Italy and Rotterdam the main distribution and consumption centres.

“The remaining percentage is for national consumption, much of it for industry, canning and making concentrated juice,” said Villa Regina’s Daniel Fioretti.

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EU Fresh Info Forum showcases latest technology

The EU Fresh Info Forum started yesterday (Nov 29) with visits to an urban farm in Rotterdam, a logistics distribution centre (Hillfresh, built 7 years ago, 7,000 palet capacity) and an orchid farm (9ha of glasshouse, 70,000 plants a week) that are all at the cutting edge in their field of activity.

The EU Fresh Info Forum started yesterday (Nov 29) with visits to an urban farm in Rotterdam, a logistics distribution centre (Hillfresh, built 7 years ago, 7,000 palet capacity) and an orchid farm (9ha of glasshouse, 70,000 plants a week) that are all at the cutting edge in their field of activity.

Today follows with presentations on the most advanced applications of technology in the fresh produce industry, from the greenhouse to the consumer.

More info at eufreshforum.com

PE

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1,500 exhibitors at WorldFood Moscow

More than 30,000 trade visitors from 81 Russian regions and 96 countries attended WorldFood Moscow 2016, once again confirming the event’s importance.

More than 30,000 trade visitors from 81 Russian regions and 96 countries attended the fair, once again confirming the event’s importance.

“Russia is our largest market, and since 2013 the volume of exports there has kept growing,” said Jorge Manobanda, business manager of the company Delindecsa.

“Currently, 40-50% of Ecuadorian bananas are sent to Russia. However, this season was different: the volume of banana crop in Ecuador has decreased, so the shipments to Russia decreased accordingly. We still expect production will increase as of week 45, however.”

Delindecsa exports its bananas to the Middle East, Greece, Italy and the US, but Russia with 40% of exports remains the largest market. Participation in WorldFood Exhibition in Moscow enables the company to meet its clients and find other potential customers.

Uzagroexport unites producers from Uzbekistan

Navoiy Agrovet Farm is part of the holding of Uzbek producers Uzagroexport, exporting fruit and vegetables since 1999 mainly to Russia and Germany.

“We supply a large range of dry products, including melon, squash, onion, carrot, potato and herbs. The dry vegetables are available all year round,” said Abdusattor Nigmonkhodjayev, director of Navoiy Agrovet Farm. “We also export fresh fruit in summer. Our partners are Russian and German retailers.”

The representative of the holding took part in the WorldFood Moscow exhibition in order to expand penetration into the Russian market.

Maroc Citrus streamlines its Russian market

 “We succeeded in streamlining our citrus market two years ago,” said Hassan Zouhry, one of the representatives of Maroc Citrus at WorldFood Moscow Fair. “Now the export market is more organised; though the export volume has decreased, the quality of the citrus fruit supplied is higher, and the prices became higher respectively, which is more profitable for Moroccan farmers.” However, the professionals of the sector are brought to face significant challenges.

The production recorded 2 million tons thanks to investments made by the industry; besides the area planted with citrus orchards in 2016 amounts to 120,000 ha, which exceeds the goal set by the government. Another challenge is the situation in the Russian market – the largest client for Moroccan citrus. “Some 40 % of all production volume is shipped to Russia,” Zouhry said.

“Last season we were had no difficulties in export due to embargo imposed at European and Turkish citrus. This year Turkey, our main competitor, will probably come back to Russian market, and the volume of supplies may decrease.” It means the producers need to diversify the export markets. That is why the combined efforts of all the operators of the sector are required, along with the coordination and support of Maroc Citrus Federation.

Since its creation in 2009, Moroccan Interprofessional Federetaion of citrus (Maroc Citrus) has been working hand in hand with governmental institutions to develop and promote the national citrus industry. Its aim is to strengthen the citrus sector in terms of production, valorisation and marketing. The ambitious program adopted in 2008 by Moroccan government intends the commitment of all the players of citrus sector, and today’s results are very optimistic.

Clementina among the successful Moroccan exporters

“Russia has traditionally been our main market,” said Hicham Rhissassi, business development director. “Russian consumers choose our products for their taste, appearance, etc. At the same time, thanks to the high strictly controlled quality of our fruit we can diversify our markets and supply countries such as Great Britain, Canada, the US. Saudi Arabia and Arabian Emirates have been developing at a fast pace; China is another key market with exceptional potential.

There is a special committee in Morocco surveying the quality of exported products and regulating the volume of export for each company. It helps to structure and to orchestrate our market.”

Stable market for Egyptian produce

Russia remains one of the principal clients of Daltex. “The current market situation there is stable; we continue our partnership with the same customers, although their purchase volume has reduced,” said Daltex marketing director Mohamed El Kahhal. Daltex has been diversifying its markets, supplying potatoes to the Middle East and to Europe.

As for citrus fruit, Asia in general and China in particular seem to be the most promising markets. “It is probable we will extend our assortment with own carrot,” said El Kahhal. “Last year its offer was excessive and many players may disappear, then we will take their place at the market.” In order to provide better customer support, Daltex has opened numerous branch offices all over the world. 

 

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China FVF 2016, at the heart of the Chinese market

More than 220 exhibitors from 15 countries boosted their trade opportunities at China FVF 2016 through talks with Chinese authorities and the country’s leading distributors

Jointly organised by the China Entry-Exit Inspection and Quarantine Association (CIQA) and China Great Wall International Exhibition Co., Ltd.(CHGIE), the 8th edition of ChinaFVF took place at the China National Convention Center (CNCC) from October 30 to November 1.

Throughout the past 8 years ChinaFVF has kept its finger on the pulse of the Chinese market, making every effort to promote the development of the fruit and vegetable sector and seek business opportunities for exhibitors and visitors. It has become the most important fruit and vegetable trade show on the Chinese mainland, attracting participation from government authorities and professionals from around the world.

More than 11,000 professional visitors from 31 countries and regions around the world gathered at ChinaFVF 2016. International visitors accounted for 24% of all visitors. The top 10 countries of the professional visitors were Russia, South Korea, Ukraine, Singapore, the UAE, Australia, Thailand, Japan, india, New Zealand and Indonesia. The Chinese visitors drew from 28 provinces and autonomous regions, accounting for 76% of all visitors.

International Exhibitors

ChinaFVF 2016 attracted 220 exhibitors from 15 countries and regions, including Australia, Belgium, Chile, China (inc. Taiwan), Egypt, France, Italy, New Zealand, Peru, Poland, South Africa, Spain, Thailand and the US. There were national pavilions for eight countries – Australia, Chile, France, New Zealand, Peru, Poland and South Africa, Thailand – showcasing their highly reputed fruits and vegetables.

 

Worldwide supply chain, 16 seminars and B2B meetings

Gathering most kinds of products and brands from China and all over the world, over 500 new varieties and 1,200 brands demonstrated successfully during ChinaFVF 2016. The exhibition covered the whole fruit and vegetable industry chain from the various continents. Among them are Egyptian citrus and pomegranate, California strawberries, Poland apples, French kiwiberries, artichoke and endive.

Matching meetings generated more than 400 face-to-face discussions with 140 invited buyers from China and abroad. Among the major China buyers are the Ecommerce platforms like JD.com, Benlai.com, Yiguo. com, Fruitday.com, Tianmao.com; big fruit chains like Guoduomei, Pagoda and Greenery Fruit; large retailers like Sunlon, Wal-Mart, Ito Yokado, Tesco Lotus, Parkson and Aeon; traders from Beijing, Shanghai, Guangzhou, Chongqing, Shenyang, Shandong, Henan and so on.

16 seminars and 45 experts

The organisers held 16 forums and seminars gathering 45 experts to offer the latest information in the fresh industry. Both Australia Nectarines Exporting to China Launching Event and Shaanxi·Luochuan Apples Exporting to Australia Launching Event chose to launch on the first day of the exhibition.

The International Fruit and Vegetable Industry Development Forum focuses on analysing the inspection and quarantine policies of China and other huge amount fruit exporting countries.

Cooperated with China Agricultural Wholesale Markets, “Agricultural and Commerce Collaboration”– Fruit & Vegetable Supply Chain Summit and China Agro-products Dealers Conference (Beijing Session) was also held on site. There was also a South Africa Macadamia nut seminar and a flower tour.