Syngenta Vegetables launches a new product mobile app in the Africa and Middle East territory

PRESS RELEASE As we start a new year, we are cognizant of the fact that online presence is increasing. Communities throughout the globe have been forced to spend more of […]
Tue 06/04/2021
PRESS RELEASE

As we start a new year, we are cognizant of the fact that online presence is increasing. Communities throughout the globe have been forced to spend more of their time online as face to face contact has been minimized. This has set the perfect environment for Africa Middle East Vegetable Seeds team to take advantage of the digital space.

67% of the global population uses mobile devices and this will grow by 40% in Africa and 52% in Middle East according to the World Advertising Research Center. Another report from Counterpoint Research shows that out of the global population of mobile phone users, about 403 million are located in Africa and Middle East countries. These statistics give us a good foot hold for the launch of an app in the territory.

Consequently, we have created a unique platform showcasing our channel footprint in Africa and Middle East (AME). This platform will cover 34 countries across the territory, showcasing our unique portfolio of 27 crops, with an estimated number of 400 varieties, thus making it one of the most inclusive apps in the sector. The app is quite simple to install and navigate allowing our users to experience the AME portfolio right in the palms of their hands and at the touch of a button. This app has also considered lingual diversity and hence is in English, French and Arabic to cover more countries in the territory.

Users will be able to experience the very best that Syngenta Vegetable Seeds AME has to offer…

Growers at the heart of everything – Our existing portfolio will be right in the grower’s hands using this application while subsequent portfolio enhancements will also be available in the future making it very simple to interact with your varieties of interest

Unmatched quality and expertise – At Syngenta Vegetable Seeds: AME, one of our goals has always been to link our cherished growers with the point of sale of our varieties. This application ensures that this is a possibility.

Making a real-world difference – My Seeds Syngenta: a mobile application that addresses growers needs throughout Africa and Middle East. Information on our world-leading portfolio of vegetable varieties accessible wherever you go to help sustainably grow your business.

Genuine value through innovation – our app has taken into consideration both Android and IOS users and hence allows for access with more devices globally. The app also has a link to our AME YouTube channel providing access to content throughout the territory to our users.

Gerard Eysink, Head of Africa and Middle East Vegetable Seeds states that “the purpose of the app will remain to showcase our AME diversity and portfolio in order to adequately interact with our customers who are the heart of our business”.

The AME Veg app has gone live from late March 2021 and promises to provide our stakeholders with a simple and innovative way to keep abreast with Africa and Middle East Syngenta Vegetable Seeds.

About Syngenta

Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngentavegetables.com, www.syngenta.com and www.goodgrowthplan.com.