Asian online retail giant AliExpress has opened its first outlet in Europe, in Madrid’s Intu Xanadú shopping centre. This represents a great success not only for AliExpress, but also for the mall’s other retail brands. The opening on Sunday 25th August led to a 500% increase in visitors to the shopping centre compared to the same day in 2018. The high level of excitement continued throughout the first week. According to a report published by TC Group Solutions, pedestrian traffic at the shopping centre increased by 40.3% per day on average during the first week of business and a 42.77% increase in the number of entries to nearby institutions. The main reasons for this high level of interest are the opening of the store during the summer months and the more than 8 million monthly customers that AliExpress has in Spain.