This month we celebrate one year of the presentation of the blueberry brand "The Berry That Cares"(TBTC) and Camposol is very satisfied with its introduction in the market. The intense marketing campaign, launched in 2017, continues throughout the year 2018 in the company´s main markets: North America, Europe and China. The TBTC blueberries are being very well received in the Asian country where they were offered for the first time in 2018.
Camposol: First anniversary of "The Berry That Cares"
Spanish blueberry prices above last year’s due to lower production
Spain’s blueberry campaign began somewhat earlier this year. By February and March, more kilos were obtained than in the same months of 2017. However, when the main months of the campaign arrived, the volumes of production to be sold were below the 2017 levels, especially in May, when 42% of the total sales are concentrated. In 2018, approximately 9% less blueberry has been marketed than last year. In return, better prices have been obtained in the months of strong production. In April and May, prices were at better levels than last year, due to the much lower volumes of supply.
Spain’s 2017-2018 weather-hit raspberry campaign led to higher prices
The Spanish raspberry campaign started very early, but in October the heat deformed part of the fruits and, later, with the drop in temperatures, further deformations made it harder to harvest. Even so, until November, a raspberry crop was obtained that was noticeably greater than that of the previous season, being driven by the warm autumn temperatures, putting prices below the level of the previous campaign. The spring rains diminished the viable harvest. This long period of unfavourable weather conditions made recovery difficult.
Higher prices obtained for Spanish strawberries in 2018
Spain’s strawberry season began at the end of November, but by December it was less advanced than expected, due to the drop in temperatures, which slowed production. When Christmas arrived, production was higher than usual since temperatures had risen, although this situation changed at the beginning of the new year, regulating the weekly volumes obtained. Subsequently, the productions remained more or less stable until March, when strawberry plants enter full production. But by then, the persistent rains reduced the harvest considerably.
Calls for Italian government to permit use of Chloropicrin in strawberry production
The Italian strawberry sector risks collapse if action is taken immediately, according to the coordinator of the Strawberry Product Committee of Italy’s Ministry of Agricultural Policies, Francesco Nicodemo. "In a few months’ time, we risk the prospect of having only Spanish strawberries on Italian tables.
Study suggests that berries have anti-cancer properties
Scientific research has been published which suggests that eating berries may ease the effects of cancer thanks to their high content of antioxidants and bioactive compounds. According to Dr Lina García Mier, researcher in pharmaceutical chemistry biotechnology at the University of the Valley of Mexico (UVM), the study showed that strawberries, raspberries, blackberries, blueberries, redcurrants, grapes and elderberries have anticancer properties.
German strawberry prices fall to €2/kg by end of May
The beginning of May saw the first early varieties of strawberry appear on the shelves at a market price of €4.52/kg. Despite the lack of rain, the ripeness and quality of the fruit turned out to be very good due to the mostly favourable weather conditions. By the middle of the month, supplies were strong, resulting in a fall in price to €3/kg. However, the cool start to May dampened demand and, with harvest delayed, the flow of goods slowed down, which put pressure on the market and prices fell to €2.00/kg.
Dutch strawberry growers aim to vanquish the Spanish
Dutch greenhouse strawberry growers are looking to usurp the current king of the supermarkets – the Spanish strawberry. Around a dozen large-scale strawberry farms are already working to produce strawberries under glass. At present, about 75% of all strawberries in the Netherlands grow in the open, but this may not be the case for much longer. The Dutch Berries production company is just one of the firms building mega-greenhouses.
Spanish strawberry prices plummet
The weather conditions during Easter Week have been very favourable for berry production. Maximum temperatures and solar radiation have increased, while the absence of rain has reduced humidity levels. This has allowed far greater harvesting during the last week, leading to strawberry supplies surging in Week 13. However, the closure of markets during holidays led to an accumulation of fruit and a consequent fall in prices.
CIV innovation takes the lead with its strawberry varieties at the Rotterdam Global Berries Congress 2018
Eugenio Bolognesi: “Our varietal portfolio combines productivity, the search for quality and the best in environmental sustainability”
“The GBC-Global Berries Congress 2018 in Rotterdam proved to be an interesting international stage in both level, quality, networking for the participants, and as a moment for a professional update on the berries that are currently one of the fastest growing categories in the fruit and vegetable sector worldwide”, says Eugenio Bolognesi, CIV Director, back from the Dutch trip.