Statewide grower referendum affirms continuation of California Avocado Commission
Westfalia Fruit Group Celebrates Founder’s 150th Birthday
Photo: Dr Merensky in the grasses
Yesterday, 16 March 2021, marks the 150th birthday of Dr Hans Merensky, the founder of the Westfalia Fruit Group. Dr Merensky was an acclaimed geologist and a dedicated humanitarian and was known for his love of nature. Dr Merensky’s vision was to develop a sustainable environmental and economic future for the Group – in line with values that are central to Westfalia’s global operations today.
Colombia positions itself as Europe’s leading avocado supplier
Mexico reports slightly larger avocado crop
AvoBravo: an innovative project for Russian consumers
“It was a risk to launch the AvoBravo project because we did not know if Russian consumers were willing to buy read-to-eat avocado. But we took the risk, and AvoBravo brand was born,” said Daria Mironenko, import manager at Eurofrut (Russia). “We started to sell ready-to-eat avocado to restaurants and to end consumers through our website, and we found out that the demand is high: customers agree to pay more when they are sure the fruit is of high quality and ripe enough to be consumed at once.” AvoBravo carefully controls oily matter before the products are shipped.
New avocados from the UCR and Eurosemillas more profitable and extend calendar
Westfalia launches two new co-owned avocado rootstocks from its breeding and selection programme
Westfalia Fruit sends Colombian avocados to Japan
After years of hard work, a container carrying 16 tonnes of quality Colombian Hass avocados has been exported from Westfalia Fruit Colombia (WFC) to Yokohama, Japan. This is the first time that WFC has shipped avocados to the country.
“Colombia’s avocados are in such good condition that WFC is confident shipping avocados to markets that require longer transit times – including Japan, Russia and the Middle East,” says WFC General Manager, and newly elected Vice Chairperson of the Colombian Avocado Board, Pedro Aguilar.