Produce/Apple

Despite forecasts of a 20% fall in production from last year, Rivoira and VI.P – Val Venosta are upbeat about the prospects for the start of the 2017/18 season.

A new Club apple is to be added to the assortment offered by the Italian apple Consortium, VOG, which from 2020 will be planting trees to produce Crimson Snow®, which has crimson skin and white flesh.

A new Club apple is to be added to the assortment offered by the Italian apple Consortium, VOG, which from 2020 will be planting trees to produce Crimson Snow®, which has crimson skin and white fle

The coordinated image of the New Zealand apples grown and distributed in Italy by the VOG Consortium is getting an update.

A new look has been created for JAZZTM, the brand of the apple variety bred in New Zealand and grown and distributed in Italy exclusively by VOG in Alto Adige/Südtirol.

Rubens® International Project is now growing up with the official entrance of DELTA AGRAR Group.

Rubens® International Project is now growing up with the official entrance of DELTA AGRAR Group (Serbia, Bosnia Erzegovina, Montenegro, Macedonia) who joined the other Licensees from Austria (Efko

The new marketing strategy of Asprofrut aims to raise the international profile of one of the leading PGIs of the Italian apple sector, the red apple of Cuneo, Piedmont.

The new marketing strategy of Asprofrut is to raise the international profile of one of the leading PGIs of the Italian fruit sector, the Red Cuneo Apple PGI.

Modi® apple - the red apple with a unique modern taste and eco-friendly. Modi® International Project is now growing up with the official entrance of FRESHMAX NEW ZEALAND LTD who joined the other Licensees

Modi apple - the red apple with a unique modern taste and eco-friendly thanks to its rustic tree with an innate resistance to the main pathogens that reduces to a bare minimum human intervention in

Imports of fresh apples decreased in the last 10 years and are not expected to recover, while exports, affected by the Russian ban since 2014, are striving to find new outlets on the world market and should continue to do so.

EU apple production is likely to increase in the future, particularly in Poland, while consumption of fresh apples per capita keeps on decreasing.

The PGI is undergoing complete reconversion in varieties while continuing to modernise its facilities

 IFORED organisation, grouping together 14 of the biggest apple producers from 5 continents, who joined forces to develop a selection of red pulp apples with excellent flavour and a unique appearance.

These new red-fleshed apple varieties caused a real furore at Fruit Attraction, and now they are ready for market.

Apples were the focus of our regular Around the World section in the latest edition of Eurofresh Distribution magazine.

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