Produce/Apple

Ambrosia ™ launches first television advertising campaign 

Ambrosia ™ launches first television advertising campaign 

Published on Nov 24th, 2020
Photo: Ambrosia™

With the claim “Ambrosia, te va divina” (Ambrosia, you’re divine), the Ambrosia ™ apple brand has launched its first television advertising campaign in Spain with a 20-second spot, which is being broadcast nationwide on the main networks. This campaign, which will be active until November 29, aims to achieve greater brand awareness of Ambrosia ™ apples in Spanish homes.

Kissabel® Rouge: The season kicks off with exceptional colour and taste

Kissabel® Rouge: The season kicks off with exceptional colour and taste

Published on Nov 05th, 2020

                                                                                                                                                                                                Press Release

Outstanding internal colour, low level of russeting, a consistent good quality, market growth: this is the assessment of the Italian and German partners for the 2020 season of the red varieties of the Kissabel® apples range.

Promising season in store for Pink Lady ®

Promising season in store for Pink Lady ®

Published on Oct 07th, 2020

 

The 2020/2021 season promises to be a successful one for Pink Lady®, with a forecast of 190,000 tons, or nearly +19% compared to the previous year. This growth of 30,000 tons should make it possible to meet the recruitment objective and to be in the top 3 in terms of market share in the main European markets, all apples combined.

Domex Superfresh: 30% more demand and value for organics

High European apple prices

High European apple prices

Published on Sep 28th, 2020

 

EU apple prices were well above the 5-year average at the start of the new marketing year on 1st August 2020, due to a smaller crop. The volume of the EU28 crop is expected to be about 10.79 million tons, according to WAPA data. The volume of the new crop is 1% below 2019’s small crop and 7% less than the 5-year reference average.

Tags

Apples from Europe at the market of UAE

Apples from Europe at the market of UAE

Published on Sep 14th, 2020
PRESS RELEASE

 

Association of Polish Distributors Fruit and Vegetables "Unia Owocowa" is pleased to announce that the second year of the promotional campaign "The power of taste, vitamins and colors - get to know the quality of Apples from Europe", implementing in the United Arab Emirates, has started. “We hope that it will be a fruitful year both in terms of promotional activities and in terms of a successful harvest of European apples and increasing our exports to the United Arab Emirates.

Marlene® is more and more international. Debuts in Qatar, Thailand and the UAE

Marlene® is more and more international. Debuts in Qatar, Thailand and the UAE

Published on Sep 14th, 2020

                                                                                                                                                                                          Press release

VOG, focus on varietal planning at Macfrut Digital

Apples from Europe Campaign and the Covid-19 Situation

Apples from Europe Campaign and the Covid-19 Situation

Published on Aug 24th, 2020

According to the latest press release from the Association of Polish Distributors Fruit and Vegetables "Fruit Union", the situation related to the Covid-19 pandemic caused a sharp increase in the consumption of pre-packaged fruit and vegetables and a general increase in the consumption of fruit and vegetables.

VOG: 2020 crop slight smaller, expansion in club and organic apples

VOG: 2020 crop slight smaller, expansion in club and organic apples

Published on Aug 24th, 2020

                                                                                                                                                                                          Press release

Optimism regarding the new season, thanks also to larger sizes, for the Terlano Consortium that turns 75 today. Volumes of new varieties and organic apples continue to grow, while the Golden Delicious crop shrinks.  

We use cookies on our website to support technical features that enhance your user experience.

We also use analytics & advertising services. To opt-out click for more information.