Produce/Apple

The Marlene® nymph decorates 150,000 bags across Europe

The Marlene® nymph decorates 150,000 bags across Europe

Published on May 06th, 2021
Press Release

Shopping bags with the new Marlene® image distributed to the best wholesalers and retail chains.

Marlene®’s new look will accompany thousands of consumers’ shopping trips throughout Europe. Starting in February, the “Marlene® nymph”, the work chosen to represent the VOG Consortium’s brand for Marlene®’s 25th anniversary, has been printed on over 150,000 shopping bags distributed in the main European countries where Marlene® apples are sold.

Strong year of growth ahead for Rockit Global

Joya®, a season full of promises

WAPA presents annual Southern Hemisphere apple and pear crop forecast

WAPA presents annual Southern Hemisphere apple and pear crop forecast

Published on Mar 23rd, 2021
Photo: WAPA

The World Apple and Pear Association (WAPA) has released the Southern Hemisphere apple and pear crop production forecast for the upcoming season. According to the forecast, which consolidates the data from Argentina, Australia, Brazil, Chile, New Zealand, and South Africa, apple production is estimated to increase by 6% in 2021 compared to the previous year, while pear production is projected to stabilise.

Cosmic Crisp® , lots of interest in the first commercial trials

Cosmic Crisp® , lots of interest in the first commercial trials

Published on Mar 15th, 2021
PRESS RELEASE

Very positive feedback from the wholesale markets. Demand is already high with volumes expected to grow in the coming years.

A decidedly positive debut which, following the first tastings, has sparked the interest of the market with levels of demand already high. The first commercial trial campaign for the Cosmic Crisp® , the new apple cultivated and marketed in Europe exclusively by the VOG and VIP Consortia of South Tyrol - Südtirol, has got off to a flying start.

Demand for Kissabel® Apples continues to outstrip supply

Demand for Kissabel® Apples continues to outstrip supply

Published on Mar 04th, 2021
PRESS RELEASE

As recent plantings across Europe result in higher volumes of the exciting new apple varieties, suppliers report strong commercial interest and predict bright future for the brand.

ANGERS, March 3th – Kissabel®, an innovative series of apple varieties with red or pink flesh, offers an increasing number of European buyers a great chance to boost their sales.

That’s a view shared by some of the continent’s leading suppliers, who are now reporting levels of commercial demand that are far above the available supply.

More than 100 millon Marlene® apples make their debut with the new image

A taste explosion for Val Venosta apples

Ambrosia ™, stronger and more attractive than ever

Ambrosia ™, stronger and more attractive than ever

Published on Feb 22nd, 2021

Although Ambrosia ™ is in the middle of its campaign, it can already be said that it has been a real success. More than ever, Ambrosia apples are in Spanish homes, positioning themselves as club apples and exceptional fruits.

Through a 360º communication campaign, orchestrated throughout the country, Ambrosia ™ is fulfilling its objective of reinforcing its presence and notoriety, linking a fresh, dynamic and fun image.

Rise in apple imports to Russia

Rise in apple imports to Russia

Published on Feb 02nd, 2021

Russia’s apple imports are set to increase in 2020/21 due to a drop in domestic production, according to a USDA report. Many commercial pear growers are replanting their orchards to apples to take advantage of the growing demand. Russia is the world’s largest apple importer in volume terms. In the 2019/2020 campaign, imports were down 5% y-o-y to 750,572 tons, but were up 15% in value. The three main suppliers of apples to Russia are Moldova (31%), Serbia (19.6%), and Azerbaijan (9.6%).

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