Potatoes

Miss Tata is the brand for the Portuguese potato

The joint promotion campaign “Potatoes, prepare to be surprised - Europe's favourite since 1536” goes live!  

The joint promotion campaign “Potatoes, prepare to be surprised - Europe's favourite since 1536” goes live!  

Published on Jul 02nd, 2020

                                                                                                                                                                                          Press release

Side Delights® announces Steamables™ fifht year as #1 selling brand of microwave/steamable potato

Side Delights® announces Steamables™ fifht year as #1 selling brand of microwave/steamable potato

Published on Jun 10th, 2020

                                                                                                                                                                                                    Press release

Third-party study confirms Side Delights® Steamables™ continues to lead the segment and drive category performance

Side Delights® announces launch of multi-channel digital brand campaign

Side Delights® announces launch of multi-channel digital brand campaign

Published on May 20th, 2020

                                                                                                                                                                                     Press release

 

'Time for What Matters' reminds consumers about the benefits and convenience of potatoes—America's favorite vegetable.

Solynta turns to technology in potato industry

Solynta turns to technology in potato industry

Published on Apr 14th, 2020

Solynta has succeeded in developing Hybrid True Potato Seeds (HTPS), a milestone for which the company has taken out a new US patent. HTPS require only 25 grams, rather than 2,500 kilograms of potato tubers, to cover a hectare of land. HTPS can produce around 5,000 seeds per season compared to 10 new seed tubers per plant per season as was previously the case. This change can help speed up the introduction of new potato varieties for farmers and increase food safety within the potato industry by producing clean, virus-free true seeds.  

Agrico launches Next Generation potatoes

Agrico reaches out to the world with ‘Next Generation’ 

Agrico reaches out to the world with ‘Next Generation’ 

Published on Feb 13th, 2020

Agrico is a co-operative of potato growers involved in breeding, growing, collecting, processing and marketing on average 500,000 tons of potatoes a year. Two years ago, the company developed a series of potato varieties with high Phytophthora resistance which they refer to as the ‘Next Generation’ potatoes. In addition to their unique high resistance, these sustainable varieties have outstanding consumption qualities in terms of appearance, taste and versatility. These qualities make the varieties attractive for both growers and customers. 

Agrico presents further growth at members' meeting

Potato consumption on the rise in France

Potato consumption on the rise in France

Published on Jul 09th, 2019

French consumers’ purchases of fresh potatoes rose 7.3% in May 2019, according to data published by Kantar. Since the start of the 2018-2019 campaign, purchases have grown 0.8% in volume. Growth was recorded in all of the distribution channels: +3.7% in hypermarkets, +6.9% in supermarkets, +13.8% in specialised channels. The average price of potatoes in supermarkets in May was €1.28/kg, up 39% from the same period last year. French early potato accounted for 25% of varieties marketed.

Expansion of North Western European potato area

Expansion of North Western European potato area

Published on Jun 26th, 2019

The area dedicated to potato production in Europe’s five largest potato countries expanded by 2.4% to 609,000 ha of consumption potatoes – the largest ever. The data is based on provisional estimates released by the NEPG (North-Western European Potato Growers). This represents an increase of 8.4% compared to the five-year average.

The expansion is fairly uniform across the continent, with France and Belgium leading the way. It is still too early for figures from the UK.

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