Miss Tata is the brand for the Portuguese potato
The joint promotion campaign “Potatoes, prepare to be surprised - Europe's favourite since 1536” goes live!
Side Delights® announces Steamables™ fifht year as #1 selling brand of microwave/steamable potato
Side Delights® announces launch of multi-channel digital brand campaign
Solynta turns to technology in potato industry
Solynta has succeeded in developing Hybrid True Potato Seeds (HTPS), a milestone for which the company has taken out a new US patent. HTPS require only 25 grams, rather than 2,500 kilograms of potato tubers, to cover a hectare of land. HTPS can produce around 5,000 seeds per season compared to 10 new seed tubers per plant per season as was previously the case. This change can help speed up the introduction of new potato varieties for farmers and increase food safety within the potato industry by producing clean, virus-free true seeds.
Agrico launches Next Generation potatoes
Agrico reaches out to the world with ‘Next Generation’
Agrico is a co-operative of potato growers involved in breeding, growing, collecting, processing and marketing on average 500,000 tons of potatoes a year. Two years ago, the company developed a series of potato varieties with high Phytophthora resistance which they refer to as the ‘Next Generation’ potatoes. In addition to their unique high resistance, these sustainable varieties have outstanding consumption qualities in terms of appearance, taste and versatility. These qualities make the varieties attractive for both growers and customers.
Agrico presents further growth at members' meeting
Potato consumption on the rise in France
French consumers’ purchases of fresh potatoes rose 7.3% in May 2019, according to data published by Kantar. Since the start of the 2018-2019 campaign, purchases have grown 0.8% in volume. Growth was recorded in all of the distribution channels: +3.7% in hypermarkets, +6.9% in supermarkets, +13.8% in specialised channels. The average price of potatoes in supermarkets in May was €1.28/kg, up 39% from the same period last year. French early potato accounted for 25% of varieties marketed.
Expansion of North Western European potato area
The area dedicated to potato production in Europe’s five largest potato countries expanded by 2.4% to 609,000 ha of consumption potatoes – the largest ever. The data is based on provisional estimates released by the NEPG (North-Western European Potato Growers). This represents an increase of 8.4% compared to the five-year average.
The expansion is fairly uniform across the continent, with France and Belgium leading the way. It is still too early for figures from the UK.