Germans are consuming ever more avocados, with volumes doubling over the past five years, from 18,000 tons to almost 36,000 tons. In other European countries, the upturn is even more pronounced, especially in the Scandinavian region. While per capita consumption in Germany is still less than 1kg/year, in Denmark it is about 2.5kg/year. More than 80% of avocados sold in the EU are Hass, with the market share of green varieties continuing to shrink.
Germans can’t get enough avocado
Low supplies of German apples lead to high prices
The high prices currently charged for German apples are justified by the low stocks available. The slightly lower sales in December did little to redress the supply gap, which still stands at 45% of the levels of previous years. The area which is least affected is the Lower Elbe and looks set to take advantage of the low stocks in the south. The Lake Constance region could feasibly exhaust all of its stocks by the end of March. The pattern is similar in the Netherlands, while the outlook for the Gala apples of the Sud Tirol look a little brighter.
Country profile: Germany
In 2014, the total German food market was worth 186.6 billion euros, but it sees fierce competition because about three quarters of the food market is dominated by the 5 largest retailers, the association of the German food industry (BVE) reports. The total food market amounted to a value of 186.6 billion euros in 2014. Food is largely sold through the retail channel and Edeka, the Schwarz group (Lidl, Kaufland), Rewe, Aldi and the Metro Group, held a 25.2 %, 14.8 %, 14.8 % 12.1 % and 5.8 % percent share of the food sales respectively in 2014. The price level of food has gone up a little.