Advertising & Marketing
Freshfel Europe launches #SpeakUp4FruitVeg campaign for 2021 International Year of Fruits and Vegetables
PinKids® adopts colours of Trolls 2 animated film
Pinkids® takes on the colours of the animated film Trolls World Tour
Photo: Pink Lady
For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up. Over the past five years, Pinkids® have been an unfailing success, with a 238% increase in volumes sold between 2015 and 2020.
This campaign is part of a strategy of partnerships with high-profile licences initiated several years ago; this initiative has helped PinKids® be perceived as a dynamic brand and as a strong value by retailers and attractive by consumers.
California Avocado Commission announces new board officers and marketing commitee
Photo: California Avocado Commission,
Rob Grether, Bob Lucy & Gary Caloroso
IRVINE, Calif. (Dec. 14, 2020) – The California Department of Food and Agriculture seated newly elected California Avocado Commission board members at the Commission’s November 19, 2020 board meeting. The Board also elected CAC’s executive officers Rob Grether, chairman; Ryan Rochefort, vice-chairman; Jason Cole, treasurer and Jessica Hunter, secretary, who each will serve a one-year term, from November 1, 2020 through October 31, 2021.
Tozer Seeds Ibérica launches first promotional campaign in Spain
Commission launches California Avocado merchandise shop
The California Avocado Commission (CAC) announced that it has launched a California avocado merchandise shop to sell California avocado-branded merchandise online. The shop is designed to satisfy consumers who have asked where to buy such items and to promote the California avocado brand via its aficionados.
Zespri™ presents new communication platform “Taking care of yourself is a pleasure”
Since the brand was founded 22 years ago, Zespri™ has remained true to its original image, but in 2020, the New Zealand kiwi brand decided to make a change to more faithfully reflect its purpose: to contribute to the prosperity of people, communities and the environment by offering the benefits of kiwi, while also continuing to increase its participation in the fresh fruit sector globally.
Asfertglobal presents a new corporate website, offering more functionalities and features for agricultural professionals
The biofertilizer company Asfertglobal has just relaunched its new corporate website. Asfertglobal is known for its commitment to creating unique solutions to help farmers practice sustainable agriculture, and continues to pursue a close relationship with its clients and distributors, on this occasion renewing one of its most direct means of communication with them: the website.
SanLucar and Paddington bear come together at the pos
The marmalade-loving cartoon character will promote the sweet taste of SanLucar citrus fruits in Germany and Austria (Valencia, Spain - 06 November 2017). SanLucar, the premium brand for fruit and vegetables, and Paddington Bear, the most famous bear in British children's literature, launch a new campaign to animate children to eat fruit on a daily basis. After an initial collaboration in 2014, the cooperation between SanLucar and the film producer Studiocanal goes into its second round with the imminent release of "Paddington 2" (in Germany on 23 November; in Austria on 24 November).
Apple cosies used to promote Pink Lady at Asda
A free apple cosy will be offered with every purchase of a 1kg bag of Pink Lady apples as part of a promotion campaign in outlets of the UK retailer Asda.
Assistant marketing manager for Pink Lady, Maxime Delacour, said the cosy is intended to help customers protect their apple wherever they go, "meaning their snack is always in perfect condition."
The offer, which began on February 29, will run in 340 stores nationwide with a flash label on the front of each pack highlighting the free cosy. The deal will run for about three weeks (while stocks last).