Pink Lady® apples have enjoyed an excellent season in Spain, thanks to a combination of favourable conditions and consumer reliance on fresh and local products. The weather in Spain has been described by growers as “exceptionally favourable” for apple growing, which has translated into an outstanding quality and harvest.
The total volume of Pink Lady® apples harvested in Spain in the 2019-2020 season (produced in the Catalonian provinces of Lleida and Girona) amounts to 7 million kilos, 5.6 million apples sold, an increase of around 30% more than last season. It has also been the best season in terms of sales in the Iberian Peninsula, with the total figures taking into account those grown in Spain and those exported by France.
There is a growing trust from local retail chains in Pink Lady®, with the Spanish market firming as a dynamic market for the brand. Joan Serentil, manager of Fruilar, one of the largest fruit producers and distributors in Spain and certified brand licensee of Pink Lady®, identified a number of factors which have led to the bumper season. “We are talking about a campaign with an all-time record production; a season that, far from having been affected by the crisis in Europe, has stood out compared to previous years. We believe that it may be a result, among other factors, of better preparation on the part of the firm’s network of producers and distributors in Europe, as well as the increase in the consumption of fresh and local products in Spain during the lockdown.”
Spanish Pink Lady® production corresponds to 6% of total European production.