To mark Chinese New Year (28 January 2017), the retail stores Wellcome and Jasons are offering an elegant shopping bag created specially for this occasion to 6000 customers who purchase an entire tray of Oscar® kiwis. Its design incorporates elements of the Oscar brand and its signature “Be Kiwi Be happy”, as well as an image of a rooster (in the Chinese calendar, 2017 is the year of the rooster).
Oscar® and Taiwan
Primland has historic ties with this country. In 1992, Oscar® became the first European kiwi to be exported to Taiwan. The Asian market is subject to particularly strict specifications from a health perspective. The approval procedures are the result of several years’ worth of work and verify the knowledge and skills of producers and packing stations.
Promotional initiatives are regularly organised in Taiwan with distributors, press and bloggers (during cooking shows).
Primland is pursuing its marketing strategy, this time offering its clients the option to support their sales in stores by directly incentivising consumers.
“We could have offered a standard initiative with a bag that could be used for other occasions. However, we have created a design and product specially for Chinese New Year. This approach reflects our desire to support our clients with “made-to-measure” service. This promotional initiative will be broadcast on our Taiwan Facebook page (Oscar® Kiwi Taiwan) launched in 2017, as well as on the pages of our clients (Wellcome and Jasons). This work has been completed in close cooperation with the client and our marketing department.”
Jean Baptiste PINEL – CEO of PRIMLAND
The chain store Wellcome and Jasons in Taiwan
Since its establishment of the first supermarket in 1987, over 20 years, Wellcome has continuously been introducing new ideas, new technology, and new management mode of foreign supermarket, as well as combining with the actual needs of consumers in Taiwan. The internationalized business philosophy has created a new page in the history of Taiwan supermarket chain industry, made Wellcome the leading fresh foods supermarket with chain stores all over Taiwan.
JASONS Market Place was introduced in Taiwan in 2003. The first store opened at the same time as the world’s tallest landmark, Taipei 101 Shopping Center. It has become a high quality fresh food supermarket, popular with savvy customers who like to keep up with the latest available from around the globe. In order to serve more customers, JASONS Market Place has continued to expand branch stores in Taipei, New Taipei, Taoyuan, Hsinchu, Taichung, Tainan, Kaohsiung and Pingtung. As at October 2016, JASONS has a total of 23 branch stores in Taiwan. These stores introduce top-quality goods from around the world and Taiwan. The goal is to become the top leading supermarket brand, drive food shopping trends, and create a more refined lifestyle for local consumers.