Photo: Pink Lady
For the new season, Pinkids® apples will put on the colours of the Trolls World Tour licence to support their stepping-up. Over the past five years, Pinkids® have been an unfailing success, with a 238% increase in volumes sold between 2015 and 2020.
This campaign is part of a strategy of partnerships with high-profile licences initiated several years ago; this initiative has helped PinKids® be perceived as a dynamic brand and as a strong value by retailers and attractive by consumers.
In concrete terms, on the shelves, this partnership will take the form of a customised packaging range and of plates of stickers showing the characters offered in each pack.
This launch is also served by social networks and the launch of an online contest, with no purchase obligation, until 31 January to try to win a bundle of Trolls themed goodies, including a Nintendo Switch.