Alessandro Zampagna (managing director at Origine Group) /// © Eurofresh Distribution
The Origine Group has made exceptional progress with Italian kiwi this season. Despite the Covid-19 pandemic coming in the middle of the season, sales are up sharply.
“We have sold 3,300 tons of Italian kiwis on the foreign markets, with an increase of 49% on last season,” said Origine Group managing director, Alessandro Zampagna. “Our efforts to promote our quality products overseas and with targeted European clients have clearly been effective. Up to January the growth was mainly on the overseas markets, while in Europe volumes and prices were not picking up due to the strong competition. With the Coronavirus emergency, everything has changed: Europe has experienced a robust growth in demand and consequently in prices, whereas on the overseas markets we had to deal with a number of different problems, from port blockage to sudden market changes.”
Thus, Origine Group has overall enjoyed a hugely positive season. “We have increased the sales, opened new markets and placed our kiwis on new retail channels, all maintaining and interesting return for the growers, also thanks to our presence on different markets. Our top-quality brand “Sweeki” keeps growing in Asia, and now we hope to resume our projects in China. In North America we keep growing, while in Europe our clients trust our product and service,” said Zampagna – a positive outcome, therefore, in an unprecedented situation.
Now Origine Group is focused on marketing the quality kiwis of its Chileans members in order to ensure its brands’ all-year-round presence on retailers’ shelves.