As is the case every summer season, Zespri has created exclusive materials to enhance the visibility of its products in greengrocers and encourage their purchase, thus helping professionals in the sector in their sales. Part of the activation will include a dynamic for consumers in which they will compete for prizes such as electric mountain bikes and stuffed animals of the brand’s mascots, the famous ‘Kiwi Brothers’.
The “Catch your summer gift” campaign, running from May 24 to July 18, will make consumers who buy any varieties (Zespri Green or Zespri SunGold™) eligible to compete to win two electric mountain bikes every week and five pairs of ‘Kiwi Brothers’ every day. Consumers will find all the information at their usual points of sale, and to participate they only have to upload the purchase ticket and a photo of the product to www.atrapaturegalozespri.com to discover if they are one of the winners.
And the brand has not forgotten about fruit boxes in wholesale markets. So, it will also deliver in-store visibility material for fruit boxes that are part of the Zespri ™ Fruit Growers Club. This year will also feature a competition between fruit vendors displaying the “Catch your summer gift” campaign, Sending photographs of their premises to the firm’s website will mean they stand a chance of winning a € 3,000 prize to redecorate their greengrocers.