Zespri™ continues to promote vitality as one of its main lines of communication, with the launch of the platform “Taking care of yourself is your pleasure” at the beginning of this year. On this platform, Zespri™ provides ways to take care of our bodies and our minds to feel full of vitality, and to do so without giving up pleasure. In Vitality Space, we find a virtual environment with personalised content, practical resources, positive experiences and advice developed by professionals in the field of nutrition, psychology and personal training, which will allow us to take care of ourselves while enjoying ourselves.
These contents can be adapted to each particular case and we can choose the appropriate information and advice, as well as know our vitality index. Indeed, in Vitality Space, Zespri™ includes a test developed by the multidisciplinary team of experts that devised this initiative to enable us to achieve our purpose and feel more energetic in our everyday lives.
This campaign was launched on social networks on October 20, and will also be shown on TV promotions starring an exceptional ambassador, to be aired from Monday, October 26.