YOOM Fruit Logistica Innovation Awards 2020 nomination

YOOM™ the new purple cocktail tomato nominated for the FRUIT LOGISTICA INNOVATION AWARD 2020 (FLIA)
Wed 15/01/2020 by Richard Wilkinson
YOOM Fruit Logistica Innovation Awards 2020 nomination

YOOM™ tomato has been nominated as one of the 10 most innovative products presented at the forthcoming edition of the international FRUIT LOGISTICA 2020 trade fair. A benchmark in the fruit and vegetable sector, once again it will be held in Berlin and will welcome more than 78,000 industry professionals.

From 5-7 February, visitors will be able to discover and enjoy first hand #TheFlavourExperience offered by YOOM™ in exhibition halls 20/21.

The Fruit Logistica Innovation Awards are presented annually in recognition of the most outstanding innovations within the fruit and vegetable supply chain. From production to point of sale.

YOOM™ has been chosen due to its distinctive purple colour, its abundance of anthocyanins and the intense umami taste with the perfect sweet-sour balance, among its many other qualities. These characteristics make it a premium cocktail tomato, one that is unique in the market.

These excellent qualities have been developed thanks to close collaboration between Syngenta and his producer partners who, through their work and experience, have aided the development of such an innovative product.

Currently, consumers in Spain, France, Denmark, Italy, Belgium, Greece and Australia can already find or request it at their usual supermarket or store. In addition, it will shortly arrive in the United States, Switzerland, Austria, Germany and the United Kingdom.

Visitors will be able to taste YOOM™, perfect for eating as a snack or for adding flavour to a healthy diet, at the Syngenta® stand located in Hall 1.2-D – 16 or at the Innovation area.


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