WOP DUBAI 2019 or International Perishables Expo Middle East is now on its 11th edition

Wed 11/09/2019 by Richard WIlkinson

Planetfair and Messe Essen are proud to announce the eleventh International Perishables Expo Middle East taking place 12th to 14th November, 2019 at the Dubai World Trade Centre, giving the fresh produce industry traders and professionals the change to create new business opportunities within the Middle East region. WOP DUBAI is the only dedicated exhibition for fresh fruits & vegetables trade in the Middle East & turned out to be the region’s most important annual platform for fresh industry members to meet and do business.

Exhibiting at WOP DUBAI 2019 brings you a personal contact with buyers, specifies and decision-makers from the Middle East, one of the fastest growing markets in the world within the fresh produce industry. The WOP DUBAI marketing campaigns are targeting industry professionals from across the region, which offers you opportunities to grow your

Existing business and generate new business for your organization. Meet with competitive exporters, imports and retailers at WOP DUBAI which provides you the greatest platform for your products and services.


The annual exhibitions hosted 162 exhibitors from around the world showcasing a wide variety of fresh produce to meet the growing demand of the region’s major cities, which constantly innovate and develop to build a livable and sustainable environment for both citizens and visitors. Trade visitors were presented to a diverse range of fresh products, trading, technical equipment, services and latest trend and technologies from local, regional and international market. A total of 31 country participants and 11 official country pavilions were participated the show. Visitors of WOP DUBAI 2018 witnessed innovative offerings that cater to the fruit and vegetable sectors from over 80 countries seeking to serve the region’s fresh food sector. Malaysia participated at WOP DUBAI for the first time and hosted a Country Pavilion led by the Ministry of Agriculture and Agro-based Industry Malaysia. The Malaysia Pavilion showcased the country’s wide range of agricultural goods and services, in line with its efforts to promote its agricultural transformation and expansive network on Agro-based processing and marketing. The event fittingly addressed the sector’s demand for storage and logistics for these perishable goods and introduced a new segment in this edition focused on logistics and cold chain business in the Arab Gulf region, opening new growth opportunities for the sector.


The co-operation with Dubai Municipality Central Fruit & Vegetable Department was the success pillar of WOP DUBAI. It was organized under the patronage of Dubai Municipality. Dubai Municipality and WOP DUBAI follow the same goal to turn the Emirates into a Worldwide trading hub for fruits and vegetables.  With the largest center for trade and distribution of fresh produce in the Middle East, WOP DUBAI will ensure to continue to be the most important platform of the industry in the Middle East. WOP DUBAI Exhibitors will take full advantage of the huge purchasing potential of wholesalers and retailers in the whole Middle East.

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